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Founder School submission, Summer 2011
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Luke MaderaLuke Madera Dhiraj SinghDhiraj Singh Patrick RogersPatrick [email protected]@onecal.com925.286.9131
[email protected]@onecal.com760.468.9779
[email protected]@onecal.com760.470.1583
MissionMission
We believe people live happier, more fulfilling lives when pursuing their
passions. Thus OneCal enables people to connect with the events,
organizations, and people they're truly passionate about
Problem Worth Solving...
Problem Worth Solving...
- College Campuses = thousands of students, hundreds of organizations and thousands of events (weekly). - People looking for these events and organizations find results are scattered, outdated, and often not even online. Existing publicity methods are non-targeted and lead to information overload.- There is no standard calendaring platform amongst organizations, especially for group and community wide calendars
SolutionSolution- An online resource for club and event management and publicity that enables students to find, and even be recommended, the events and organizations that they’re passionate about. - Advanced calendaring system syncable across multiple platforms and devices
Product FeaturesProduct Features
StrategyStrategy
Other Methods:- Virality via Existing Social Networks - Online Tickets Sales- Recommendations
MonetizationMonetization Featured Event Promotion
Based off the Eventful.com model of payed-for weekly advertising ($100 per week). Featured spots on site and in weekly emails to subscribed users.
Event Ticket SalesBased off Eventbrite.com model, small margin ticket sale fees.
CompetitionCompetition
Social Event Listings
Online Calendaring
Tools
Ticket Sales &Management
CompetitiveEdge Unique Strategy
Niche Market
Customer TestimonialsCustomer Testimonials“With OneCal, I love that I’ll be able to see and sync my personal calendar with all of my club calendars in one place.” - Anuj Verma, AEZ Business Fraternity & Project Rishi
“The student government at Cal has been trying to create a universal calendar of campus events for years, decades even. These projects are left half-done. We don’t have the resources or team to make it happen.” - Miraya Berke, ASUC & Dance Marathon
“This is a seriously useful service. The calendar with auto-text notifications will be a lot of help for Relay meetings. Also, being able to see all the other Greek [organization] schedules in one place will make coordinating KA events much less of a hassle.” - Joe Kim, Relay for Life & Kappa Alpha fraternity
Beta launched and customer testing underway
Incorporated
Founder Institute graduated company
42 student groups signed up to use OneCal for Fall launch
3 months - Public Launch at UC Berkeley
6 months - 10,000 users, expand to UC Davis + Stanford, mobile application completed
1 Year - 10 campuses, 100K users, profitable
Expand outside of college market
Progress & MilestonesProgress & MilestonesProgress
Milestones
TeamTeamLuke Madera (Founder, Lead Developer)- 5 years of Web-Development- President of 2-time Fraternity of the Year- Founder Institute Graduate
Dhiraj Singh (Business Development & Marketing)- $0 to $30k sales at student books start-up, Bookfill.com- Relay for Life, Berkeley: Pioneered sponsorship program; built 40 corporate sponsors network = 27k in sponsorship
Patrick Rogers (Designer, UI/UX)- Head of Product Development for Coasties rims- Over 4 years experience in Graphic design- Congressional Award Winner
Thank YOU!Thank [email protected]
