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I gave this presentation at the first annual member conference of the Archimedes Movement, a health care reform effort. The event was at Lewis & Clark College on June 14, 2008.
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Online conversations about The Archimedes Movement
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A little background to help you communicate online
Important ideas in this presentation
every time you share something, the community benefits
we are all still learning. ask questions. we will help each other help each other
when online, always use the “would I do that offline?” test
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
one myth I would like to dispel
using the Internet to tell the world that
We Can Do Better is difficult and time consuming
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
why not use the Internet?
culture shock:nounthe feeling of disorientation experienced by someone who is suddenly subjected to an unfamiliar culture, way of life, or set of attitudes.
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how do we get over culture shock?
Immersion!Is the quickest way to get over culture shockthat means you should dive right in
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
How do you connect
is it social?
QuickTime™ and aTIFF (Uncompressed) decompressor
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How do you connect
social change starts with your face, and becomes a story
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
offline your face is your face
that’s pretty simple, right?
QuickTime™ and aTIFF (Uncompressed) decompressor
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where is your online face?
Your text is your face
You are great, so so let people know who you are and why you care
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
where is your online face?
Sign stuff with your real first name
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
find the conversations
Go to
www.WeCanDoBetter.org/blog
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
find the conversations
Go to
www.google.com/alerts
and type in “Archimedes Movement” to get email updates
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
join the conversations
1. Always apply the “would I do this offline?” test
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
some tips to communicate effectively online
join the conversations
2. Say please and thank you (your parents would be proud).
Online, we do this with comments
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
some tips to communicate effectively online
join the conversations
3. Keep it short
Two or three paragraphs is probably enough. If it’s not, consider breaking it down into multiple posts.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
some tips to communicate effectively online
join the conversations
4. Your title should describe what it’s all about
Not very good: movie night
Also not very good: On July 29th
good: “Sick around the world” shown in Corvalis
better: : “Sick around the world” shown in Corvalis July 29
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
some tips to communicate effectively online
join the conversations
5. Link to our website
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
some tips to communicate effectively online
join the conversations
6. Use these words too often
Archimedes MovementWe can do better
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
some tips to communicate effectively online
join the conversations
7. Cross-postif you write something on another website, post a link
to your blog at WeCanDoBetter.org and copy the text
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
some tips to communicate effectively online
join the conversations
8. Tell people about posts you’ve read or written on our website
Follow up by sending them an email with a link to the post. This allows us to utilize our social connections to bring people to the website.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
some tips to communicate effectively online
join the conversations
8. Tell people about posts you’ve read or written on our website
Follow up by sending them an email with a link to the post. This allows us to utilize our social connections to bring people to the website.
Talking about people’s blog posts at chapter meetings is a great idea.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
some tips to communicate effectively online
join the conversations
9. Do it in 5-10 minutes
Do it every day
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
some tips to communicate effectively online
your to-do list
Post to your blog on www.WeCanDoBetter.org
tell people about your posts
leave comments on many sites related to our movement
refer back to this presentation on Isaac’s blog at www.WeCanDoBetter.org
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even bigger steps
Join the communication and technology work group
guest posts on popular blogs
start a blog (outside of wecandobetter.org)
outreach on social networking websites
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
Let us know and we’ll help you get things going
I hope you will remember these things
every time you share something, the community benefits
we are all still learning. ask questions. we will help each other help each other
when online, always use the “would I do that offline?” test
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org
Thank You
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.www.WeCanDoBetter.org