Small Biz Tech Tour – Mountain View – Sept 2011

+Frederick Vallaeys@SiliconVallaeys

Get Your Business Online

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Four Ways to Grow Your Business Online

1. Get found

2. Attract local customers

3. Be social

4. Measure your success

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#1 – Get Found with Google AdWords

• You pay only for clicks on your ad• You control who sees your ad• You control how much you spend• Higher ad quality = lower cost

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Ads (AdWords)

Google AdWords Express: Connect with Customers Near You

• Create ads from a Google Places account that will appear among the “Sponsored links” on Google.com and Google Maps when someone searches for a business like yours

• No bidding or keyword research is required

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#2 - Attract Local Customers with Google Places

20% of searches on Google are related to location.

How Google Places works:• People search Google.com and

Google Maps to find local businesses

• Google Places allows business owners to edit or add information to put their best face forward

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Your business here

Google Place Page

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#3 – Be Social with Google+

Arrange video conferences with up to 10 coworkers at a time, no matter where they are, or have a live

customer support line.

Separate important groups of coworkers and

customers, allowing you to share information with the

people it is meant for.

Keep up-to-date on the most important news in your industry, or on anything that interests you.

+1 buttons on your website, Google search results, and

Google+ allow your customers to recommend your page to their

friends and contacts. It’s word of mouth marketing for free.

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recommendations in context..

Available on: Google search results Google ads Your websites

Socially inspired endorsement button, allowing users to recommend content and websites to friends and family when they need it most … at the moment of relevance

Group Buying: “What’s in It for Me?”

• Expose your business to potentially hundreds (or thousands!) of new customers

• Most sites require a minimum number of purchases for a deal to become “active.

• Some sites offer incentives for visitors to share the deal with others

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Am I creating effective content?

How do I improve site interaction?

How can I make my marketing campaigns more effective and accountable?

How are users engagingwith my site?

Google Analytics: Free, quick to install and easy to use

www.google.com/analytics

#4 – Measure Results with Google Analytics

Gauge the effectiveness of your efforts

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Frederick Vallaeys@siliconvallaeys