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http://www.integratedreturns.com/services/online-reputation-management/Online Presence Building and Online Reputation Management are an important part of running a successful business today.Based on the current state of the perceived reputation you and your company have online, your prospects and clients make decisions on whether they want to choose your services and products over your competitors’ services and products. A wide range of online platforms can be used to build up online you online reputation including your professional website, blog and Facebook, Twitter, LinkedIn and YouTube accounts. If you don’t have time to learn or manage the complex online property network necessary for a well-groomed Online Presence or constantly observe the online streams of discussion about you and your company, contact Virpi Tervonen at www.IntegratedReturns.com
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Online
Reputation
Management
for Small
Businesses
Top 7 Online
Reputation
Management Tips
Virpi Tervonen IntegratedReturns.com
#1 View the Search Results like your target market does
Your Google results are personalized
When you Google your name or
your business name, your Search Results are based on your previous online behaviour and geographical
location
By Virpi Tervonen
Online Presence Expert for Businesses
Strip personalization from the Search Results
Perform a search at Google
Go to your browser’s address bar with the long search string URL
Add &pws=0 at the end of the URL
The simple string above will remove most (but probably not all) personalization
By Virpi Tervonen
Online Presence Expert for Businesses
#1 View the Search Results like your target market does
#2 Review Your Online Presence Monthly
Google your name or your business name monthly
Document the mentions, the URL of
the mention, and the sentiment
(positive, negative, or neutral)
Respond according to your Company’s Social Media Guidelines
how to respond to the mentions
By Virpi Tervonen
Online Presence Expert for Businesses
#3 Mention Your Business Name
Optimize several pages on your website and other online properties of yours with your company name
Ensure that you have pages optimized with the name of your key people (like you) as well
Proper optimization brings ultimate authority for your company
By Virpi Tervonen
Online Presence Expert for Businesses
#4 Link to Positive Mentions
Linking to positive mentions about you and your business from your
website and other online properties is a powerful Online Reputation
Management technique
Use your name or your business
name as the anchor text
By Virpi Tervonen
Online Presence Expert for Businesses
#5 Optimize your social media accounts Your Facebook Business Page should be
optimized for your company name Vanity URL Timeline
Images Follow the rules to maximize your Facebook
Business Page!
If you need help with Facebook Business page, simply contact us at IntegratedReturns.com!
By Virpi Tervonen
Online Presence Expert for Businesses
#5 Optimize your social media accounts
Your Twitter, Pinterest, YouTube and LinkedIn account should be
optimized for your name and your company name too!
If you need help with your Social Media Optimization & Management, simply contact us at IntegratedReturns.com!
By Virpi Tervonen
Online Presence Expert for Businesses
#6 Make the News
Online Press Releases give you instant authority
Powerful & under-utilized Online Reputation Strategy
If you don’t know what to write or don’t have the time, simply contact us at IntegratedReturns.com – we make you the Good News!
By Virpi Tervonen
Online Presence Expert for Businesses
#7 Stay on Track!
The biggest mistake in Online Presence Building and Online Reputation
Management is starting and then
forgetting it
If you don’t have time or don’t want to
go through thousands of hours of trying to learn – hire a professional Online
Presence Expert to do it for you
By Virpi Tervonen
Online Presence Expert for Businesses
It is YOUR Online Reputation
Take good care of building your Online Presence and Reputation…
and it will take care of you and your business!
We can build you a GREAT Online Presence and manage it for you
Simply contact us at
www.IntegratedReturns.com now!
By Virpi Tervonen
Online Presence Expert for Businesses
