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Online Tools for Computer and

iPad

Cordell M. Parvin http://www.cordellparvin.com

Tools

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Traditional Law Firm Marketing

“Push-Tactic”

Clients

Economy

Technology

What Has Changed?

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Law Firm Marketing Today

It’s not what you know, Today it’s who knows what you knowIt’s not who you know,

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Clients and Referral Sources

Need to Find You and What

You Know

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Social Media-Tool to Engage People

Tool to Expand Weak Tie Reach

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Strong-Tie Buzz

Weak-Tie Buzz

Marketing Guru

!10Seth Godin

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Social Media Marketing

“Pull-Tactic”

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Why Use Social Media

2013Geometrically Expanded by Social Media

Weak Tie Buzz (Eyeballs) Reach

Wine and Social Media Guru

!14Gary Vaynerchuk

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Why Use Social Media

Reduces Luck Factor

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Why Use Social Media

Tool to Listen and Monitor What Impacts Clients

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Why Use Social Media

Levels Playing Field For Younger Lawyers

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Why Use Social Media

A Tool To Show You Are the Expert

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Lizzette Zubey-Asst. GC Microchip

“We are looking for counsel that knows our industry, our business and is an expert in the niche area we need help in. Cost is an afterthought.”

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Why Use Social Media

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Why Use Social Media

Forces You to Create Valuable Content

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Why Use Social Media

Improve Writing and Communication Skills

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Why Use Social Media

Provides a Way to Get Feedback

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Why Use Social Media

Opportunities to Lead

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Why Use Social Media

Reduces or Eliminates Blast Email

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Why Use Social Media

Content Available 24/7

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Why Use Social Media

Efficient & Effective Way to Stay in Touch

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Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate CommunityMake Bite-Size ChunksCreate a Cause

Create Client Evangelists

How to Make Social Media Work

!32Locate

Organize

Disseminate

Connect

Interact

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Locate and Organize - Google Alert

cparvin@cordellparvin.com

cparvin@cordellparvin.com

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Locate and Organize - RSS Feeds

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Locate and Organize - Google Reader

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Locate and Organize

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Locate Organize and Disseminate-Zite

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Disseminate - Feeddler

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Disseminate-HootSuite

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Disseminate-buffer

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Connect - Linked In

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Connect - Twitter

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Distribute Valuable Content

How to Make Social Media Work

Valuable Content

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Three Essential Points

Presented/Written Well

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Three Essential Points

Social Media for Wide Distribution

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How to Make Social Media Work

Expand Weak Ties

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Facebook

F A C E B O O K

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Facebook

F A C E B O O K

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F A C E B O O K

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L I

N K E D I

N

!52Joshua Horn

L I

N K E D I

N

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T W I T T E R

Joshua Horn

!55Chris Cheatham Twitter

T W I T T E R

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John Boscariol Toronto

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Incorporate Social into BD Plan and Strategy for Your Group

Your Next Steps

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Listen to Clients

Your Next Steps

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Create Valuable Content

Your Next Steps

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Your Next Steps

Relationships

Develop

Weak Tie

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Create Client Evangelists

Your Next Steps

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Cordell M. Parvin http://www.cordellparvin.com

On-line Tools for Computer and

iPad