Openness and collaboration as the method and the ethos of Demos HelsinkiThree cases

Outi Kuittinen, Co-creation Lead, Demos HelsinkiAalto Design MA introduction course themed ”Openness & collaboration26 Aug 2013

Openness and collaboration is the method and the ethos of

Demos Helsinki.

It is the source of our innovation, quality, reputation

and legitimacy.

Case 1

2009–

Climate change & Scarce resources

O

Coppe

r Uranium Fertile soil

Aluminium

Natural gas

Megatrend

Our economy and lifestyle is based on cheap and free natural resources

• Intensive two-day workshops for different gatekeepers: hardware stores, lunch cafeteria chains, lifestyle media, housing companies, food stores...

• competitors around the same table developing service concepts that enable sustainable lifestyles

• > made them understand the role of their sector in the issue and run faster than the competitors

LVILAITTEET

ERISTEET

ULKOVERHOUS

RAHOITUSMÄÄRÄYKSET

SÄÄSTÖT

PÄÄSTÖT

ASENNUSHUOLTO

EUROT

WATIT

IKKUNAT

LUVAT

LÄMMITYS

ESCO-RAHOITUS

HOMMA TOIMII -TAKUU

”McDONALDS” YHTEISTYÖ-

TAHOT

OMA PROJEKTI

-PÄÄLLIKKÖ ENERGIA-MYYJÄT

TARPEIDEN KARTOITUS

KUSTANNUS-, KÄYTTÖIKÄ- JA MAKSUARVIO

UUSIN TEKNIIKKA

HUOLTO-SOPIMUS

Peloton Workshops: open collaboration between competitors

Some results

• Rautakesko, Finland’s biggest hardware store company: Energy renovation service, store concept and staff education programme from 2010–

• Fazer Amica: Climate lunch experiment 2010, 60 new vegetable based lunch recipes, asset in b-2-b negations

• Lahden ateria: 13 % emission reduction and 100 000 € of savings in 1 year by going through the lunch recipes and reducing biowaste

• Both food companies: enormous enthusiasm among the staff, deeper understanding of their profession and lot of positive public interest

Peloton Club is peer-incubator for energy smart startups

Case 2

2012

Changing population

Percentage of population (25–34 yrs) with a post basic level degree 1975–2005

Total working hours, hours per week

Paid workDomestic work

Total

All Men Women

Megatrend

Disparity between people’s desire and possibility in

making a difference

Freedom, education,

consumerism, self-expression

Finns have more free time and

education lever is higher than ever

cc: kateboydellcc: Ilkka Luoma

People, and the collaboration between them, are the most

underutilised resource we have.

Think if people in this room taught each other something

they know.

People, and the collaboration between them, are the most

underutilised resource we have.

Think if people in this room taught each other something

they know.

People, and the collaboration between them, are the most

underutilised resource we have.

Discuss with your neighbour what you could teach to her.

And vice versa.

An experiment on untapping the collaborative potential:

Koulu – a festival of learning from others.

Photo: Simo Karisalo

”Set the school free!In this school anyone can

be a teacher.”

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200 teachers and subjects800 students

Classes from shoe polishing to Socratean

dialogue, from consulting to knitting a sock heel.

No one could have curated the programme

of the School.

Kuvat: Simo Karisalo

Photo: Simo Karisalo

The task of the organiser is not to decide on the content

but to create an inspiring narrative and a functional

setting that enables people’s input and interaction to

flourish.

The secret to the open mind in the School was to unable booking the lessons before the event.

16

Open the mind...

*) ”We didn’t make it to the cosmetics thing but we learnt to plait.” A message from the feedback wall of Koulu 25.8.2012.

*

...and give tools for collaboration.

Smile. You are part of an

unique experiment.

Case 3

2010–

Scarce resources & Changing

demographics

Megatrend

Coppe

r Uranium

Natural gas

Fertile soil

Lifestyle is based on cheap natural resources & People want and can

influence their lives

!"#$%"&$%'$!"#$%"&$%'$

How student housing can be a

frontrunner in more social and more

sustainable lifestyles?

Hoas Lab is a two-year design project

developing new models for shared and

responsible living.

Image: Brenda Vértiz

!"#$%"&$%'$!"#$%"&$%'$

Partnership of Helsinki Region

Student Housing Foundation and

think tank Demos Helsinki.

The residents of Hoas are future

tenants, home owners, constructors,

designers and decision makers.

Part of the official programme of

World Design Capital 2012 Helsinki.

Image: Brenda Vértiz

Started by agreeing on goals and

outcomes, not tools and activities.

!"#$%"&$%'$!"#$%"&$%'$

05/1201/1209/1105/1101/1110/10

Insight

Inspiration and ideas

Experiments

Concept development

Started by agreeing on goals and outcomes, not tools and activities

We asked Hoas employees, student inhabitants, Ylioppilaslehti, Aalto university would they like to be involved and what they

would do. And then tried it out.

!"#$%"&$%'$!"#$%"&$%'$

It is crucial to voice positive and experiences of student living to

balance the experiences in the media and in customer service.

(Case: blogs together w/ a student magazine)

They wanted to write amazing blogs (students with Ylioppilaslehti)...

Toiminnan halun voimin voidaan...

Pyörittää aikapankkia

Järjestää bileitä

Kokoustaa asukastoimikunnassa

Suunnitella tilojadesign spacesorganise parties

run a Time bank sit in resident commitees etc.

Suunnitella pro-am-meiningilläPro&am design:

Aalto design and Art academy students, + residents

Opiskelija-

töinä

uudistetut

yhteiset tilat

saivat kiitosta:

”Meidän

näköisiä

tiloja”

Design student competition for renewal of shared spaces. Feedback from residents: ”The spaces look like us.”

Ei kannata harmitella, tehdään helpoksi.

Seinät puhumaan!

Design student competition for renewal of shared spaces. Feedback from inhabitans: ”The spaces look like us.”New ways of communication:Speaking walls and floors

You as design professionals will have a good chance to be the midwives of open and collaborative society

but it takes a lot of study and practice to be a good midwife.

Outi Kuittinen & Juha LeppänenDemos Helsinki

outi.kuittinen@demoshelsinki.fijuha.leppanen@demoshelsinki.fi

www.demoshelsinki.fi

slideshare.net/demoshelsinki

facebook.com/groups/8838070791/

flickr.com/photos/demoshelsinki

Peloton: www.peloton.me www.pelotonclub.me

Koulu: 2012.kouluschool.orgHoas lab: www.hoaslab.fi

Thank you for your openness & collaboration.