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Our agency took a holistic approach to our social media initiatives and jumped into the deep-end with how we run our program. Everyone in the agency is empowered to post, share, interact, and shape the voice of the company. This is a presentation on how we approach social media as an agency and how we measure our success.
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eROI Inc. | #PDXCHATS October 23, 2012 Matt Popkes, Digital Strategist Tyler Holmes, Performance Analyst
How to use social media to optimize your brand + create loyal ambassadors
a social media experiment
eROI Inc. | #PDXCHATS October 23, 2012 Matt Popkes, Digital Strategist Tyler Holmes, Performance Analyst
who is the voice of your brand?
PERFORMANCE IS ART
WHO IS THE VOICE eROI Inc. | #PDXCHATS
eROI Inc. | #PDXCHATS
PERFORMANCE IS ART
OUR NORTH STAR
always ask why
✚ We drink our Kool-Aid
✚ We’re thought leaders
✚ We represent eROI
PERFORMANCE IS ART
eROI Inc. | #PDXCHATS WHY IS OUR NORTH STAR
you scratch my back
PERFORMANCE IS ART
eROI Inc. | #PDXCHATS THE eROI WAY
✚ Empowerment and ownership
✚ Public visibility
✚ Sustainable workflow
✚ Constructive feedback
open source
eROI Inc. | #PDXCHATS THE BIG PICTURE
PERFORMANCE IS ART
✚ End of the world
✚ Channel assignments
✚ Audience surveys
✚ Events
✚ Thought leadership
✚ Downloads
✚ Goals
eROI Inc. | #PDXCHATS
PERFORMANCE IS ART
LEARNINGS
✚ Engagement breeds
engagement
✚ Have an opinion and share it
✚ People like content
✚ Measuring success can be difficult
evolve
eROI Inc. | #PDXCHATS SOLID FOUNDATION
your stance
✚ Start program as fast as possible
✚ Facilitate consistent, quality adoption
✚ Communicate
✚ Set check-points
PERFORMANCE IS ART
✚ Best practices for each channel
✚ Editorial calendar
✚ With success, expand your reach
PERFORMANCE IS ART
eROI Inc. | #PDXCHATS EYES FORWARD
short game
✚ Downloads and email acquisition
✚ New relationships, qualified prospects
✚ Continued growth
eROI Inc. | #PDXCHATS DRIVE IT HOME
strike zone
PERFORMANCE IS ART
eROI Inc. | #PDXCHATS
PERFORMANCE IS ART
SPEED TRAP AHEAD
what are the pitfalls of a shared voice?
eROI Inc. | #PDXCHATS KPIs
one size doesn’t fit all
PERFORMANCE IS ART
eROI Inc. | #PDXCHATS MOVIN’ ON UP
✚ Time on site
✚ Total pageviews
✚ Unique visitors
✚ Email program growth
✚ Site downloads
PERFORMANCE IS ART
eROI Inc. | #PDXCHATS
PERFORMANCE IS ART
@eROI
ALWAYS QA!!!!!! http://ow.ly/ez7EG
eROI Inc. | #PDXCHATS
PERFORMANCE IS ART
a heated basketball battle between Accounts + Strategy!
eROI Inc. | #PDXCHATS TOOLS: PINREACH
pining online
PERFORMANCE IS ART
eROI Inc. | #PDXCHATS
PERFORMANCE IS ART
TOOLS WE USE
we use hootsuite
✚ ✚ ✚
eROI Inc. | #PDXCHATS
PERFORMANCE IS ART
TOOLS WE USE
track, measure, learn + adapt
eROI Inc. | #PDXCHATS TOOLS: IFTTT
PERFORMANCE IS ART
if love, then share it
PERFORMANCE IS ART
eROI Inc. | #PDXCHATS DISCUSS
What is working for you? What does success look like? How do you measure? Why does this matter?
