Optimizing Your LinkedIn Profile to Improve SEO for Your Company

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Optimizing Your LinkedIn Profile to Improve SEO for Your Company

Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by

Introduction In social media, your company’s brand is a collection of employees engaged in social channels. The more employees you have optimizing their personal profiles in accordance with your company’s SEO goals, the more brand ambassadors your company will have.


Why optimize your LinkedIn profile?


Reasons to optimize your profile… •  Increase traffic that your professional website

receives from search engines. •  LinkedIn has great authority in search engines

which enables profiles to be seen, indexed and returned with search results.

•  Linking your company’s websites to an employee’s LinkedIn profile improves the page rank of those sites and increases the ranking in search engines.


What can you do to optimize your LinkedIn profile?


Do these things to optimize your profile… 1.  Enrich your LinkedIn profile with relevant

keywords. 2.  Make sure your Public Profile is set to display your

profile information. 3.  Create a unique profile URL for yourself. 4.  Create anchor text links to your professional

websites. 5.  Answer questions on LinkedIn Answers.


1. Enrich your LinkedIn profile with relevant keywords.

Include some compelling information about your professional description, leveraging the SEO keywords that your company is currently using.

How?



•  Click ‘Profile’ in the navigation bar on your LinkedIn homepage. Select ‘Edit Profile.’

•  Click the small ‘Edit’ button next to each section and enter in your information.

•  It is wise to fill out as much information as possible in your profile, but the following sections are the most important ones in which to focus on key words:

  Description   Current   Summary   Specialties




2. Set your public profile to display all your information.

Making your information public increases your chances of showing up on search engines.

How?



1.  Click ‘Profile’ in the navigation bar on you LinkedIn homepage. Select ‘Edit Profile.’

2.  On the right side, click ‘Edit Public Profile Settings.’

3.  Select ‘Full View.’ 4.  Check as many boxes as you are comfortable with.

The selected information will become available to the public.

5.  Click ‘Save Changes.’



Step 1

Step 2

Step 3


3. Create a unique profile URL for your personal profile.

This makes it more likely for your LinkedIn profile to show up in a search for your name.

How?


3. Create a unique profile URL for your personal profile.

1.  Click ‘Profile’ in the navigation bar on your LinkedIn homepage. Select ‘Edit Profile.’

2.  On the right side, click ‘Edit Public Profile Settings.’

3.  At the top of the page, click the ‘Edit’ button next to ‘Public Profile URL.’

4.  Change your URL to your full name. 5.  Click ‘Set Address.’


3. Create a unique profile URL for your personal profile. Step 4: Change your user name to your full name

Finished Link


4. Create anchor text links for your company’s website.

Rather than using the “My Website” name that LinkedIn proposes, creating unique anchor text links to your company’s website(s) means that Google will think your page is a good match for these words.

How?


4. Create anchor text links for your company’s Web site.

1.  Click ‘Profile’ in the navigation bar on you LinkedIn homepage. Select ‘Edit Profile.’

2.  Scroll to the ‘Websites’ section and click ‘Edit.’ 3.  In the drop down box to the right of ‘Websites’

select ‘Other.’ You will be given a blank box to put in your company name, and then you can fill out the URL in the next box.


4. Create anchor text links for your company’s Web site.

After

Before


5. Answer questions on LinkedIn Answers.

In addition to building your professional reputation, answering questions within LinkedIn Answers increases the number of links directed to your profile, thus strengthening visibility in search engines.

How?



1.  Sign into LinkedIn 2.  Hover over ‘More’ in the navigation bar

and select ‘Answers.’ 3.  Click on ‘Answer Questions’ at the top of the

page. 4.  In the panel on the right side, you can browse

different categories of questions to answer.



Step 4: You can browse open questions to see which ones are relevant to your field of expertise


Additional Tips Here are some other ways to increase the visibility of your profile within LinkedIn and on search engines.


Try these additional tips… •  Keep adding connections. •  Participate in Group discussions. This increases

the number of internal links to your profile from within LinkedIn, thus strengthening your visibility in search engines.

•  Link to your LinkedIn profile on other social sites. The more sites that link back to your profile, the higher your page rank will be.

•  Request recommendations. This will make your profile more visible within LinkedIn.


Check list Complete these steps to make your LinkedIn profile SEO-friendly:

  Enrich your LinkedIn profile with relevant key words

  Make sure your public profile is set to display your information

  Create a unique profile URL for your personal profile

  Create anchor text links for your company’s website(s)

  Start answering questions on LinkedIn Answers


We like to figure out the hard stuff. A fully integrated B2B/B2C agency with a strong focus on digital and social media, PJA Advertising + Marketing creates breakthrough marketing programs that engage sophisticated audiences, elevate your brand, and get you the credit you deserve.

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Jessica Weil Social Media Analyst PJA Advertising + Marketing @jessica731

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Optimizing Your LinkedIn Profile to Improve SEO for Your Company