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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Oracle Big Data Unleash the Value Oracle OpenWorld 2014 Lisa Dearnley-Davison Oracle Consulting Information Architect Director for Big Data Gary M. Young, CPA, MBA Oracle Consulting Information Architect Director for Big Data

Oracle Analytics and Big Data: Unleash the Value

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Big data is all the rage in a world of ever-changing opinions, tweets, and behaviors. Organizations around the globe are attempting to capture and corral data as best they can, but few know what to do next. It’s like the dog chasing the car: what happens if he catches it? What matters is the value and insight your data reveals. Discover patterns and relationships you never knew existed. Predict future behavior and events before they happen. Leverage fact-based knowledge to drive better decisions. Come to this session to listen to real-world examples of organizations realizing true value and results. Big data isn’t about the data; it’s about the value you glean from it. It’s about better and faster decisions you can now make to gain that competitive edge.

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Page 1: Oracle Analytics and Big Data: Unleash the Value

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Oracle Big Data Unleash the Value Oracle OpenWorld 2014

Lisa Dearnley-Davison Oracle Consulting Information Architect Director for Big Data Gary M. Young, CPA, MBA Oracle Consulting Information Architect Director for Big Data

Page 2: Oracle Analytics and Big Data: Unleash the Value

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Page 3: Oracle Analytics and Big Data: Unleash the Value

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Program Agenda

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What’s the Big Deal with Big Data?

Some organizations are adopting, others, well…

The road trip from Data to Action

Who is adopting Big Data – and what are they doing with it?

Big Data vs. Big Value

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Page 4: Oracle Analytics and Big Data: Unleash the Value

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What is the Big deal about Big Data?

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Value, Results and Dramatic Improvements

Page 5: Oracle Analytics and Big Data: Unleash the Value

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Big Data is the result of a Data Explosion

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If you take a

snapshot of a

minute on the global

internet all of these activities

are happening ...

Page 6: Oracle Analytics and Big Data: Unleash the Value

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Gartner’s “3Vs” of Big Data Gartner and many of the industry continue to use the “3Vs” model for describing Big Data

Others have equated unstructured data as the key attribute of big data

Whatever attributes are used to describe it, most agree that the technology required for Big Data is fully satisfied by Hadoop.

Big Data = Hadoop + RDBMS + No SQL ….

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Page 7: Oracle Analytics and Big Data: Unleash the Value

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The Problem with Big Data

Use Data

12%

Executives who feel they understand the impact data

will have on their organizations

Produce Data

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Page 8: Oracle Analytics and Big Data: Unleash the Value

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Oracle’s Big Data Strategy

Run the Business Organize data to do something specific

Change the Business Take data as-is to figure out what it can do

Page 9: Oracle Analytics and Big Data: Unleash the Value

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Big Data… normalization – it’s working already

Page 10: Oracle Analytics and Big Data: Unleash the Value

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What’s it worth? Big Data efforts are driving results and tangible value

44% • Enhance existing products &

Services

• Launch New Products / Services

• Improve the Experience

Customer Experience

30% • Improve Internal

Communication

• Enhance Worker Productivity

• Automate Processes

Operational Improvement

26% • Launch New Models &

Businesses

• Expand reach to new Customers & Markets

New Business Models

Source: Sloan Review, MIT 2013

Page 11: Oracle Analytics and Big Data: Unleash the Value

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Why Big Data is Important ?

Spending on big data technologies and services will grow by 30% in 2014

93% of executives believe their organization is losing revenue as a result of not being able to leverage fully the information available to them

On average they estimate this lost opportunity to equate to 14% of annual revenue *Figure based on private sector organisations only Source – From Overload to Impact: An Industry Scorecard on Big Data Challenges

Page 12: Oracle Analytics and Big Data: Unleash the Value

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What Does Big Data / Analytics Really Mean to Organizations?

Sources: MIT, Gartner, Nucleus Research

Page 13: Oracle Analytics and Big Data: Unleash the Value

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Some organizations are adopting, others, well… Is it NEW? Is it just old school analytics – simply evolved? Who is adopting?

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Page 14: Oracle Analytics and Big Data: Unleash the Value

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Big Data… something new? Not new for many organizations and industries

Financial Services and Credit Card companies conducting fraud prevention and detection in real-time State and Federal agencies monitoring crime in real-time as well as launching pre-crime units in areas of high incident Oil & Gas conducting 3D geophysical formations and analysis on land masses miles below the surface

Page 15: Oracle Analytics and Big Data: Unleash the Value

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Big Data… something new? Contagious and gaining momentum

• Consumer Products: customer preferences, sentiment, behaviors and perceptions

• Consumer Goods Manufacturing: social network analysis of warranty issues

• Industrial Goods manufacturing: anticipatory maintenance and failure prevention

• Financial Services: fine-tuned customer segmentation and cross-sell offers

• Advertising and Marketing: social media analysis of promotions, campaigns & channels

• Insurance: streamlined application and claims processing

• Hospitals: readmission reduction, evidence-based medicine

• Web-based companies: product recommendations, page display, ad placements

• Sports Organizations: player analytics, game-time promotions, ticket pricing, draft strategy, etc.

DC Denison, “Are You Ready for Big Data?”

Page 16: Oracle Analytics and Big Data: Unleash the Value

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The Road from Data to Action Actionable Intelligence equates to value.

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Page 17: Oracle Analytics and Big Data: Unleash the Value

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Business Intelligence and Data Discovery Complimentary Concepts – Technology is More Powerful Together

Anticipated

Business Intelligence

Proven Answers to Known or

Anticipated Questions

New questions

require exploration,

new information;

Leverage existing

investments

Unanticipated

Data Discovery

Fast Answers to New Questions

Insights yield new

metrics to monitor,

data to integrate

Page 18: Oracle Analytics and Big Data: Unleash the Value

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Business Intelligence has Evolved An Effective Big Data Strategy Impacts The Bottom Line

BIG DATA

PREDICTIVE ANALYTICS IN-MEMORY ANALYTICS

SELF SERVICE MOBILE

PERFORM ANALYTICS WITH NO LIMITS RELY ON A ROBUST, ALWAYS AVAILABLE IT PLATFORM

EMPOWER EMPLOYEES ALIGN BUSINESS ACTIVITIES WITH CORPORATE STRATEGY

BOOST PRODUCTIVITY AND EFFICIENCY

Tech

no

logy

D

rive

rs

Bu

sin

ess

& IT

N

eed

s

Modern Business Intelligence

Page 19: Oracle Analytics and Big Data: Unleash the Value

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Who is adopting Big Data – and what are they doing with it?

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Page 20: Oracle Analytics and Big Data: Unleash the Value

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Big Data… how organizations are using it?

McKinsey Global Survey, “Minding Your Digital Business”

Page 21: Oracle Analytics and Big Data: Unleash the Value

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Prescriptions: Tackling Fraud and Errors Reducing fraud and error within a government prescription service

2 million ‘ghost patients’ can cost ‘000m per day

8 million prescriptions processed per day

Opportunity for misuse of drugs

Prescriptions, reimbursements and benefits payments –errors cause over & under payments

Integration of structured & unstructured to enable more powerful insights into behavior and use of drugs through prescriptions

Geo mapping to show areas of hot spots – high users and drug costs

Solution components: Oracle BI Foundation, Oracle Endeca Information Discovery, Oracle Advanced Analytics – ‘R’ statistical analysis & data mining, Oracle Exalytics, Oracle Exadata

Page 22: Oracle Analytics and Big Data: Unleash the Value

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Financial Services: Driving Down the Cost Managing Complaints Through New Insight

Deeper insight into Root Cause mining and combining new sources of data

Complaints is multi-million problem

Previously manual exercise across different LOB’s – now takes seconds to achieve what used to take days

Speed up processing time now drivers more visible (avoid costs of compliance)

Easy to use interface for non-technical users

Solution components: Oracle Endeca Information Discovery

Page 23: Oracle Analytics and Big Data: Unleash the Value

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Global Hardware Retailer: Turning Searches to Sales Global Hardware Retailer

10 years experience executing real-time personalization - 30 Million sessions per day

Improve customers' online experience and maximize revenue opportunities from each visit by optimizing offer click-thru & conversion rates

400M offers presented each month

2.6 Trillion learned correlations

43% lift in conversion rate

Solution components: Oracle Real-Time Decisions

Page 24: Oracle Analytics and Big Data: Unleash the Value

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Big Data is Big Value

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Page 25: Oracle Analytics and Big Data: Unleash the Value

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From Data to Value – The Future is Here

Big Data is All Data – and its not entirely new

All the data gathered is not exploited

Exploiting the data will provide insights

Actioning those insights will lead to value

Page 26: Oracle Analytics and Big Data: Unleash the Value

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 28

Page 27: Oracle Analytics and Big Data: Unleash the Value

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