Oracle reimagining IT Neil Sholay

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Neil SholayHead of Oracle DigitalEMEA

Reimagining The Role of ITin The Digital Age

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We are entering a new digital industry economy where everyone will be a technology company.Peter SondergaardTransformationGartner Research, 2014

Don’t Worry, We’ve Seen This Before…

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• 1st -‐ Digital technology accelerates the pace of Change.Agility is critical in order to continually adapt.

• 2nd -‐ The era of scale, particularly physical scale—i.e., winning through size alone—is over, and today, leaders win by finding innovative ways to improve the customer experience

• Last -‐ Innovation is key—companies that fail to innovate and adjust to industry disruptions will miss key opportunities for growth.

44%Customer Experience

30%Operational Improvement

26%NewBusiness

Models

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Digital Patient Support

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Line of Business Technology Spending

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38% Outside of ITBy 2017 : 50%+ Outside of IT

Source : Gartner May2015. Daryl Plummer & GenePhifer

Accept that neither Corporate IT nor Marketing can do it alone…

Innovation at BOTHspeed and scale are needed

Realise that policing of “Shadow IT” will inevitably fail

IT (should) become the"digital factory“ and custodianof the Digital Business Platform

Can Monolithic IT and innovation live together?

The era of big-‐bang monolithic centralism is over….

We Need To Accept & Embrace: The New Role of IT

IT is no longer the

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Source of InnovationThe IT departmentenables innovation.

Lean Out of LegacyTo Fund The Transformation


• Tough decisions are needed to shift funding from legacy infrastructure, systems and projects that don’t directly accelerate the Digital transformation

• Stop or redirect IT projects that do not directly support the Transformation roadmap or vision. This will free-‐up £millions of annual run rate that could be reinvested elsewhere

Overhaul The TechnologyPlatformto Simplify Customers’ Lives

• Digital is about facilitating and managing Interactions -‐ This is why Integrated IT capabilities are becoming a competitiveadvantage.• Fragmented systems&processes will impair your ability to offer a seamless experience. Data & Process Integration remain important• Simplify the number of systems, processes, interfaces and even the organisation


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Unlike enterprises that are born digital, most don’t have the luxury of starting with a clean slate; they must build an architecture designed for the

digital enterprise on a legacy foundation


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Mode # 1 Marathon Runner

Bi-‐Modal I.T.

Mode # 2 Sprinter

As businesses transform from legacy to Cloud/Digital, they will need two modes of IT— Traditional IT and Agile IT.

Each designed to address different business & technology goals.

Bi-‐Modal IT

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MODE 2 – AgileFocused on “doing IT fast”, supportingrapidprototyping and iterativedevelopment.

It is business-‐centric and closer to the customer.

MODE 1 – TraditionalFocused on “doing IT right”, with a strongemphasis

on efficiency, stability, governance andprice-‐for-‐performance.

Bi-‐Modal ITMODE 1 – Traditional

Focused on “doing IT right”, with a strong emphasis on efficiency, stability, governanceand


price-‐for-‐performance. • Typically Private cloudbased• Stability & consistency are key• Ownership is preferable to Access as these are core, mission critical systems –even if they are ‘slower paced’

• Do NOT think that ‘Traditional’ I.T.means low value I.T. !

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• Driver Vehicle Licensing Association, part of the UKGovts Dept. for Transport

• After 90 years of paper, Digital tax discs kicked off the UK Digital programme

• 45m licensed keepers transitioned to Digital, using ANPR and Cloud

• £6Bn of Vehicle Duties. Road tax evasion down to 0.62%, £40.6m efficienciessavings


Bi-‐Modal ITMODE 2 – Agile

Focused on “doing IT fast”, supporting rapid prototyping and iterativedevelopment.It is business-‐centric and closer to the • TypicallyPublic cloudbased

• Pre-‐built services/Apps & rapid provisioning is essential

• Access is preferable to Ownership during ‘experimentation’ and growth stage

• Once new business model is proven then ownership becomes key – but will likely still remain in Public cloud

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CHARACTERISTICSOF DIGITAL LEADERS



Expose valuable data, processes and systems as consistent, simple & re-‐usable business services (APIs).

This enables a ‘Composable’ enterprise

ServiceEnabled


MTN’s Enterprise Services Framework• Shared Service centre for ERP, CRM, Billing &BSS

• Enterprise-‐wide SOA middleware layer• Business Apps composed of re-‐useable services and launched in 3 weeks !



Create a common platform for an eco-‐system of users to create & exchange value repeatedly.This provides re-‐use, governance & consistency

PlatformOrientedPlatformOriented


Verizon’s Connected Car Platform

• First iPhone for controlling vehicles with connectivity• First embedded In-‐Vehicle App Store withMB-‐Apps• First Social Network telematics app launched with Drive2Friend™• First multi-‐channel Enhanced Destination service with Send2Benz™


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A culture of adopting best practices & processes rather re-‐creating new. Use of COTS Apps rather than customer builtInvest in Integrated systems/suites

Don’tRe-‐Invent


Acquire as-‐a-‐service capabilities rather than build their own.For BOTH internal (Private)andexternal (public) use


CloudFIRST


Avascope – 3D Visualisation & Fit Technology

• Enable customers to virtually try-‐on clothes using high-‐quality personalised avatars• Quickly see how different combinations of clothes look like on and how they fit• Create, compare and share outfits•Mix and match clothes with their wardrobe at home



Business Agility

Can You Launch a Service in 3 weeks?


Data =Value

Understand that knowledge & Insightis critical.

Invest heavily in analysing their own data and data from external sources to establish patterns and un-‐noticed opportunities.


Ubank People Like You (Real Time Data in Action)



They Are NOT governed by the limits of I.T. – they design an experience, then figure out how to deliver it

NOLimits


AmazonMayday

Mayday help requests are answered by reps in just 9 seconds on average.

Amazon’s reps can’t see you when you request Mayday help, but they can see what’s on your Kindle Display, highlight portions of the screen, and communicate with you via voice chat.

Video enhances the broker or concierge experience

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Accept that speed of technology is driving Operational excellence today

SPEEDOf Technology

-‐ Digital Health PlatformIngestible Sensor : made from organic ingredients

Your Body : powersthe ingestible senor

urThe Patch : captures & relays yo body’s physiological response

Applications : use any Bluetooth enabledmobile device



Our Digital Beliefs

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The true value of digital is derived from interactionsbetween people, places, businesses and things

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Platforms are the new plane of competition

A digital platform is a plug-‐and-‐play business model that allowsproducers and consumers to come together tocreate & exchange value, repeatedly at scale.

The Oracle Cloud Digital PlatformOur architecture blueprint for advising customers how to design and deploy a Cloud based, Digital Platform

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Digital is about data -‐ it is underpinned by data.To be successful in digital you must treat data as a form of capital

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Exploit Cloud

Summary -‐ Focus Areas For IT Digital Strategy

Shift staff tofocus on Innovation

Prepare forTwo Speed IT

Treat Data as Capital Invest in a Digital Platform& EcoSystem



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