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Orange AMEA APIs presentation for Telecom APIs 2014 by Aurélien DUVAL-DELORT explains Orange's API approach in AMEA.
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1
Orange AMEA
API Program
October 2014
Aurélien DUVAL-DELORT – Orange Technocentre AMEA
2
20countries 5 of which EM
8Orange Foundations
2Technocentre for AMEA customers
*including EM for their %
Orange in Africa, the Middle East and Asia38% of Orange Group customers*
33
clients*
106m
revenus**
+8,7%21 500
employees*
€1Bn CAPEX**
+9%customer base*
Orange AMEA key figures
* : 2014 H1
**: 2013 full year
(including 100% EM)
€5,4Bn
revenue growth*
4 interne Orange4
reservoir of growthreservoir of growthreservoir of growthreservoir of growth
unique subscribers will grow
43% by 2017 (GSMA)
1-
crisis resiliencecrisis resiliencecrisis resiliencecrisis resilience
balanced portfolio of subsidiaries
3 -
higher profitability higher profitability higher profitability higher profitability
than the rest of the Group
2 -
AMEA is a strong asset for Orange Group
5 interne Orange5
Orange AMEA assets provide strategic answers
to the specific business context of the region
Mass market channel capabilities:
SMS, USSD, Vocal
Monetization of digital and
physical goods with Carrier Billing
and Orange Money
Global reach over 16 countries
with a single SDP platform
integration
Low smartphone and
computer penetration
Low bank and credit
card penetration
Lengthy and complex
process to work with
each local operator
6 interne Orange6
From local startups to US-based government
programs, Orange AMEA APIs target everyone
Corporate
Improve digital distribution
Launch pan-African
services
Improve payment methods
Startups
Quick development on Telco
network (sms, ussd)
Monetize service or product
Digital distribution
IT companies
Develop services for their
B2B customers: mobile
banking, travel booking, e-
commerce, …
Promote digital tools to
boost development
International
Agencies & NGOs
interne Orange7
Feedback: Africa API Challenges, May-August 2014
� USSD, SMS and Billing APIs were
made available via Orange
Partner with a manual process
� Online communication and
recruiting: Facebook, Linkedin,
� 39 companies participated out of
87 candidates • Senegal: 10 /27
• Ivory Coast: 10 /12
• Mali: 4 /4
• Cameroun: 15/44
120120120120++++new contacts enrolled in Orange Partner program
interne Orange8
9Orange Group restricted - ConfidentialN Bry API toolbox
New local business partners bringing local innovation
mLouma is a startup based in Senegal, who can now
provide SMS and USSD access to an existing web
platform, giving real-time agriculture market data to
producers and buyers
Mediasoft is an IT company who built many USSD
services like Surveys, Football Quiz, Health data collect
and who operates SMS mobile banking services
NG System developed in days a series of USSD
services for Orange Mali customers, such as Pharmacy
locator, Lottery, Women Health info, etc
Echelon Fast Travel is a mobile ticketing service in
Cameroon, which used all our APIs to allow easy
payment and large availability across SMS and USSD
West Africa API Challenge videoWest Africa API Challenge videoWest Africa API Challenge videoWest Africa API Challenge video
GPS 2014: http://www.dailymotion.com/video/x2154r7_api-challenge_tech
10Orange Group restricted - ConfidentialN Bry API toolbox
interne Orange10
Overview of AMEA APIs priorities for 2015
Evolution of Orange Money into a Digital payment solution open to Evolution of Orange Money into a Digital payment solution open to Evolution of Orange Money into a Digital payment solution open to Evolution of Orange Money into a Digital payment solution open to
a selection of partnersa selection of partnersa selection of partnersa selection of partners
Orange Money APIOrange Money APIOrange Money APIOrange Money API
Evolution of Bulk SMS into a selfEvolution of Bulk SMS into a selfEvolution of Bulk SMS into a selfEvolution of Bulk SMS into a self----service, multiservice, multiservice, multiservice, multi----country product country product country product country product
allowing developers to easily send SMS to all Orange countriesallowing developers to easily send SMS to all Orange countriesallowing developers to easily send SMS to all Orange countriesallowing developers to easily send SMS to all Orange countries
SMS A2P SMS A2P SMS A2P SMS A2P API
Evolution of Premium SMS into a Digital payment solution, directly Evolution of Premium SMS into a Digital payment solution, directly Evolution of Premium SMS into a Digital payment solution, directly Evolution of Premium SMS into a Digital payment solution, directly
connected to Prepaid and Postpaid Orange accounts connected to Prepaid and Postpaid Orange accounts connected to Prepaid and Postpaid Orange accounts connected to Prepaid and Postpaid Orange accounts
Carrier Billing APICarrier Billing APICarrier Billing APICarrier Billing API
MultiMultiMultiMulti----country USSD shop , open to partner services on a dedicated country USSD shop , open to partner services on a dedicated country USSD shop , open to partner services on a dedicated country USSD shop , open to partner services on a dedicated
short code in a Kiosk model, and accessible through APIsshort code in a Kiosk model, and accessible through APIsshort code in a Kiosk model, and accessible through APIsshort code in a Kiosk model, and accessible through APIs
USSD Shop APIUSSD Shop APIUSSD Shop APIUSSD Shop API
1
2
3
interne Orange11
Key challenges in launching AMEA API program
Change management
Evangelization & Business Development
Pan-AMEA product development
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Orange strongly supports African entrepreneurs and Orange strongly supports African entrepreneurs and Orange strongly supports African entrepreneurs and Orange strongly supports African entrepreneurs and
local innovationlocal innovationlocal innovationlocal innovation
18181818 subsidiaries committed locally
to address innovation and the successive stages of business creation
incubators incubators incubators incubators
running in Senegal,
Mauritius, Niger
5 more to come
Orange African Orange African Orange African Orange African
Social Venture PrizeSocial Venture PrizeSocial Venture PrizeSocial Venture Prize
1500 start-ups from
18 countries applied
in the past 3 years
Data for Data for Data for Data for
DevelopmentDevelopmentDevelopmentDevelopment
Big Data in Côte
d’Ivoire & Senegal
hackathonshackathonshackathonshackathons
in Tunisia, Morocco,
Botswana, Uganda,
Mauritius
+80 applications
developed or under
development
4 API challenges4 API challenges4 API challenges4 API challengesin Côte d’Ivoire, Mali &
Senegal, Cameroon
API: Orange Airtime
credit, SMS & USSD
13
Thank you. Merci. ��را