Social Follower Report

AZ Brad

@azbr | Apr 14 2009

Conservative. I love America, but the government

has a spending problem.

Tweets 2,839

Followers 2,315

Following 2,436

Key Metrics: @azbr | Jun - 14 - 2012

Total FollowersTotal Followers

2,315@azbr had 2,315 Twitter followers and we've classified the ones we could intoConsumer, Business, and Private (i.e. locked) accounts. The rest, which we labelUnidentified, are an assortment of anonymous and spam accounts, which we do notfactor into our audience metrics.

Social Pull

Social Pull

Pull is a good measure of how influential @azbr's audience is, compared to theaverage Twitter account - 1x is average, 2x is twice as much as average, and so on.Influence, for the purposes of this calculation, is gauged by how well connected @azbr' followers are across sixty social sites, compared to the average consumer. A higherPull suggests you have important people in your audience, and are thus better able tospread your message far and wide.

85x

AZ Brad

@azbr | Apr 14 2009

Conservative. I love America, but the government

has a spending problem.

Tweets 2,839

Followers 2,315

Following 2,436

Social Audience Composition

AUDIENCEBREAKDOWN

Audience Crossover

Audience Crossover

Insights:

@azbr and @azbr-friendsshare 2 followers.

AZ Brad

@azbr | Apr 14 2009

Conservative. I love America, but the government

has a spending problem.

Tweets 2,839

Followers 2,315

Following 2,436

AverageNetwork Size

Insights:

» On average, each of @azbr's followers has 15,027 connections acrossall social media platforms.Therefore, @azbr canpotentially indirectly reach14,530,850 (967 x 15,027)people.

Network SizeBreakdown

Insights:

» 38% of @azbr'sconsumer audience have501 - 5k connections.

Audience Reach Insights

AZ Brad

@azbr | Apr 14 2009

Conservative. I love America, but the government

has a spending problem.

Tweets 2,839

Followers 2,315

Following 2,436

Social Media Use

Insights:

» @azbr's consumeraudience is active on atleast 819 social profilesand/or blogs.

SocialMemberships

Insights:

» 18% of @azbr'sfollowers have Facebookprofiles.» @azbr's has morefollowers who use Quorathan does the typicalTwitter user.

OnlineActivities

Insights:

» 16% of @azbr'sconsumer audience havebeen identified as aBlogger.

Audience Social Insights

AZ Brad

@azbr | Apr 14 2009

Conservative. I love America, but the government

has a spending problem.

Tweets 2,839

Followers 2,315

Following 2,436

GENDER

Insights:

» *Statistics based on 86%of @azbr's followers,whose sex we were able todetermine

AGE RANGE

Insights:

» 34% @azbr's audienceis between 46 - 55.» *Statistics based on 15% of @azbr's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data

Audience Demographics Insights

AZ Brad

@azbr | Apr 14 2009

Conservative. I love America, but the government

has a spending problem.

Tweets 2,839

Followers 2,315

Following 2,436

Audience Demographics Insights

AGE BY GENDERFEMALE

Insights:

» Compared to theaverage @azbr's femalefollowers tend to be more inthe 46 - 55 age range.

AGE BY GENDERMALE

Insights:

» Compared to theaverage @azbr's malefollowers tend to be more inthe > 55 age range.

AZ Brad

@azbr | Apr 14 2009

Conservative. I love America, but the government

has a spending problem.

Tweets 2,839

Followers 2,315

Following 2,436

Audience Geographic Insights

TOP 10 CITIES

Insights:

» @azbr has a higherpercentage of followersfrom Mesa, Arizona, USAthan the typical Twitteruser.

STATES

» @azbr has a higherpercentage of followersfrom Arizona, USA than thetypical Twitter user.

Insights:

AZ Brad

@azbr | Apr 14 2009

Conservative. I love America, but the government

has a spending problem.

Tweets 2,839

Followers 2,315

Following 2,436

Audience Geographic Insights

COUNTRY

Insights:

» @azbr has a higherpercentage of followersfrom USA than the typicalTwitter user.

AZ Brad

@azbr | Apr 14 2009

Conservative. I love America, but the government

has a spending problem.

Tweets 2,839

Followers 2,315

Following 2,436

INTERESTAFFINITY

Insights:

» Compared to theaverage audience, @azbr's audience's top threeinterests are Politics, Sport,and Movies.

Audience Interests Insights

» @azbr's followers attendIvy League school's morethan the average Twitteraudience.

EDUCATIONTYPE

Insights:

Audience Education Insights

AZ Brad

@azbr | Apr 14 2009

Conservative. I love America, but the government

has a spending problem.

Tweets 2,839

Followers 2,315

Following 2,436

INCOME LEVEL

Insights:

Audience Career Insights

» @azbr's consumeraudience has a high level ofincome compared to theaverage.

INDUSTRY

Insights:

» Compared to theaverage audience @azbr'stop three industries areEnergy, Insurance, and Defense/Aerospace.