Social Audience Report

Allen Bonde

@abonde | Mar 10 2009

CMO at The Pulse Network and co-founder at

Offerpop, proud dad, bass player and digital

media guy; fan of indie rock, craft beer, QPR, cars

and travel

Tweets 2,210

Followers 2,030

Following 763

Key Metrics: @abonde | Mar - 24 - 2012

Total FollowersTotal Followers

2,017@abonde has 2,017 total followers and we've mapped the digital footprints of everyone of them. We then segment the audience into Consumers, Businesses, Private,and Unknown (which is a mix of anonymous and spam).

Identified Audience

1,418 70%

Identified Audience

Is the percentage of the audience that could be identified as Consumers,Businesses or Private accounts; the higher the ratio the healthier the audience.Consumers are defined as individuals who are publicly identifiable, determined byover 30 factors.

Social Pull Social Pull

Pull is an audience-based metric that measures an audience's transparency, levelof social participation and their total consumer reach, as compared to the averagesocial audience. In calculating a Pull score, we value quality above mere quantityand include active and passive audience members. The more transparent, activeand connected the audience the larger the social Pull.

34x

Social Audience Breakdown

Insights:

@abonde has a averageconsumer ratio comparedto other accounts.

AUDIENCEBREAKDOWN

Allen Bonde

@abonde | Mar 10 2009

CMO at The Pulse Network and co-founder at

Offerpop, proud dad, bass player and digital

media guy; fan of indie rock, craft beer, QPR, cars

and travel

Tweets 2,210

Followers 2,030

Following 763

Audience Crossover

Audience Crossover

Insights:

@abonde and @abonde-friends share615 followers.

Audience Reach Insights

AverageNetwork Size

Insights:

On average each of @abonde fans/followerscan potentially reach 13,935 people

Network SizeBreakdown

Insights:

- 48% of @abonde's consumer audience have501 - 5k connections.

Allen Bonde

@abonde | Mar 10 2009

CMO at The Pulse Network and co-founder at

Offerpop, proud dad, bass player and digital

media guy; fan of indie rock, craft beer, QPR, cars

and travel

Tweets 2,210

Followers 2,030

Following 763

Audience Social Insights

Social MediaUse

Insights:

@abonde's 1185consumer audience isactive on atleast 7,358social profiles and/orblogs.

SocialMemberships

Insights:

47% of @abonde's consumer audience hasbeen matched to aFacebook profile.

@abonde's consumeraudience uses Quoramore than the average.

OnlineActivities

Insights:

36% of @abonde'sconsumer audience havebeen identified as a GeoLocation.

Allen Bonde

@abonde | Mar 10 2009

CMO at The Pulse Network and co-founder at

Offerpop, proud dad, bass player and digital

media guy; fan of indie rock, craft beer, QPR, cars

and travel

Tweets 2,210

Followers 2,030

Following 763

Audience Demographics Insights

GENDER

Insights:

@abonde's audience is 69% male and 31%female.

AGE RANGE

Insights:

40% of @abonde'saudience is between 36 -45.

Allen Bonde

@abonde | Mar 10 2009

CMO at The Pulse Network and co-founder at

Offerpop, proud dad, bass player and digital

media guy; fan of indie rock, craft beer, QPR, cars

and travel

Tweets 2,210

Followers 2,030

Following 763

Audience Demographics Insights

AGE BY GENDERFEMALE

Insights:

Compared to the average,@abonde's femaleaudience is more in theage range of 36 - 45.

AGE BY GENDERMALE

Insights:

Compared to the average,@abonde's maleaudience is more in theage range of 46 - 55.

Allen Bonde

@abonde | Mar 10 2009

CMO at The Pulse Network and co-founder at

Offerpop, proud dad, bass player and digital

media guy; fan of indie rock, craft beer, QPR, cars

and travel

Tweets 2,210

Followers 2,030

Following 763

Audience Geographic Insights

TOP 10 CITIES

Insights:

@abonde has morepeople from Boston,Massachusetts, USA thanaverage.

STATES

@abonde has morepeople fromMassachusetts, USA thanaverage.

Insights:

Allen Bonde

@abonde | Mar 10 2009

CMO at The Pulse Network and co-founder at

Offerpop, proud dad, bass player and digital

media guy; fan of indie rock, craft beer, QPR, cars

and travel

Tweets 2,210

Followers 2,030

Following 763

Audience Geographic Insights

COUNTRY

Insights:

@abonde has morepeople from USA thanaverage.

Allen Bonde

@abonde | Mar 10 2009

CMO at The Pulse Network and co-founder at

Offerpop, proud dad, bass player and digital

media guy; fan of indie rock, craft beer, QPR, cars

and travel

Tweets 2,210

Followers 2,030

Following 763

Audience Interests Insights

INTERESTAFFINITY

Insights:

Compared to the avergeaudience, @abonde's topthree interests areBusiness, Technology,and Politics.

Audience Education Insights

@abonde's followersattended 'Ivy Leaguecollege's more thanaverage.

EDUCATIONTYPE

Insights:

Allen Bonde

@abonde | Mar 10 2009

CMO at The Pulse Network and co-founder at

Offerpop, proud dad, bass player and digital

media guy; fan of indie rock, craft beer, QPR, cars

and travel

Tweets 2,210

Followers 2,030

Following 763

Audience Career Insights

INCOME LEVEL

Insights:

@abonde'sconsumeraudience has a high levelof income compared tothe average.

INDUSTRY

Insights:

Compare to averageaudience @abonde's topthree industries areHardware, Software, and Technology.