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Social Follower Report
Michael
@mtviveiros | Dec 07 2008
digital media and advertising researcher;
American expat in London; lover of shiny objects;
Rogue Islander and soon-to-be New Yorker
Tweets 14,789
Followers 367
Following 651
Key Metrics: @mtviveiros | Aug - 21 - 2012
Total FollowersTotal Followers
367@mtviveiros had 367 Twitter followers and we've classified the ones we could intoConsumer, Business, and Private (i.e. locked) accounts. The rest, which we labelUnidentified, are an assortment of anonymous and spam accounts, which we do notfactor into our audience metrics.
Social Pull
Social Pull
Pull is a good measure of how influential @mtviveiros 's audience is, compared to theaverage Twitter account - 1x is average, 2x is twice as much as average, and so on.Influence, for the purposes of this calculation, is gauged by how well connected @mtviveiros 's followers are across sixty social sites, compared to the averageconsumer. A higher Pull suggests you have important people in your audience, andare thus better able to spread your message far and wide.
24x
Michael
@mtviveiros | Dec 07 2008
digital media and advertising researcher;
American expat in London; lover of shiny objects;
Rogue Islander and soon-to-be New Yorker
Tweets 14,789
Followers 367
Following 651
Social Audience Composition
AUDIENCEBREAKDOWN
Audience Crossover
Audience Crossover
Insights:
@mtviveiros and @mtviveiros -friendsshare 279 followers.
Michael
@mtviveiros | Dec 07 2008
digital media and advertising researcher;
American expat in London; lover of shiny objects;
Rogue Islander and soon-to-be New Yorker
Tweets 14,789
Followers 367
Following 651
AverageNetwork Size
Insights:
» On average, each of mtviveiros 's followers has 23,211 connections acrossall social media platforms.Therefore, mtviveiros canpotentially indirectly reach4,131,578 (178 x 23,211)people.
Network SizeBreakdown
Insights:
» 40% of mtviveiros 'sconsumer audience have 1- 500 connections.
Audience Reach Insights
Michael
@mtviveiros | Dec 07 2008
digital media and advertising researcher;
American expat in London; lover of shiny objects;
Rogue Islander and soon-to-be New Yorker
Tweets 14,789
Followers 367
Following 651
Social Media Use
Insights:
» mtviveiros 's consumeraudience is active on atleast 425 social profilesand/or blogs.
SocialMemberships
Insights:
» 43% of mtviveiros 'sfollowers have Facebookprofiles.» mtviveiros 's has morefollowers who useFoursquare than does thetypical Twitter user.
OnlineActivities
Insights:
» 35% of mtviveiros 'sconsumer audience hasbeen identified as a *GeoLocation.
Audience Social Insights
Michael
@mtviveiros | Dec 07 2008
digital media and advertising researcher;
American expat in London; lover of shiny objects;
Rogue Islander and soon-to-be New Yorker
Tweets 14,789
Followers 367
Following 651
GENDER
Insights:
» *Statistics based on 86%of mtviveiros 's followers,whose sex we were able todetermine.
AGE RANGE
Insights:
» 39% mtviveiros 'saudience is between 26 -35.» *Statistics based on 23% of mtviveiros 'sfollowers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata.
Audience Demographics Insights
Michael
@mtviveiros | Dec 07 2008
digital media and advertising researcher;
American expat in London; lover of shiny objects;
Rogue Islander and soon-to-be New Yorker
Tweets 14,789
Followers 367
Following 651
Audience Demographics Insights
AGE BY GENDERFEMALE
Insights:
» Compared to theaverage mtviveiros 'sfemale followers tend to bemore in the 46 - 55 agerange.
AGE BY GENDERMALE
Insights:
» Compared to theaverage mtviveiros 's malefollowers tend to be more inthe > 55 age range.
Michael
@mtviveiros | Dec 07 2008
digital media and advertising researcher;
American expat in London; lover of shiny objects;
Rogue Islander and soon-to-be New Yorker
Tweets 14,789
Followers 367
Following 651
Audience Geographic Insights
TOP 10 CITIES
Insights:
» mtviveiros has a higherpercentage of followersfrom Colchester, England,United Kingdom than thetypical Twitter user.
STATES
» mtviveiros has a higherpercentage of followersfrom Rhode Island than thetypical Twitter user.
Insights:
Michael
@mtviveiros | Dec 07 2008
digital media and advertising researcher;
American expat in London; lover of shiny objects;
Rogue Islander and soon-to-be New Yorker
Tweets 14,789
Followers 367
Following 651
Audience Geographic Insights
COUNTRY
Insights:
» mtviveiros has a higherpercentage of followersfrom USA than the typicalTwitter user.
Michael
@mtviveiros | Dec 07 2008
digital media and advertising researcher;
American expat in London; lover of shiny objects;
Rogue Islander and soon-to-be New Yorker
Tweets 14,789
Followers 367
Following 651
INTERESTAFFINITY
Insights:
» Compared to theaverage audience, mtviveiros 's audience's topthree interests areLiterature, Business, and Sci-Fi/Fantasy.
Audience Interests Insights
» mtviveiros 's followersattend College/Universityschools more than theaverage Twitter audience.
EDUCATIONTYPE
Insights:
Audience Education Insights
