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Big Open Data | PeopleBrowsr
Jodee Rich CEO PeopleBrowsr
Thought Leader Panel
Big Open Data
Big Open Data | PeopleBrowsr 2
Big Open Data | PeopleBrowsr
Social Media Strategy
10,000 posts/second�
1% Gold 100% Real�
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Big Open Data | PeopleBrowsr
Swinging through the trees…
Big Picture
Human Socialization
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Big Open Data | PeopleBrowsr
Emerging from the jungle with language…
Big Picture
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Big Open Data | PeopleBrowsr
Thousands of years later we wrote it down…
Big Picture
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Big Open Data | PeopleBrowsr
PCs, internet, mobile phones and GPS have come together to enable a vast distributed data network of collective memory
Big Picture
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Big Open Data | PeopleBrowsr
A collective stream of intelligence…
Big Picture
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Big Open Data | PeopleBrowsr
Connected Little Brothers will have more intelligence than
Big Brother
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Big Open Data | PeopleBrowsr
An Inverted Orwellian Revolution
Little Brother has access to vast amounts of data�
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Big Open Data | PeopleBrowsr
Identity Archives
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Big Open Data | PeopleBrowsr
Disconnected Vast Replication of Efforts
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Big Open Data | PeopleBrowsr
Data Size
Total number of TV Show mentions since January 2011
30 Million
CASE STUDIES
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Big Open Data | PeopleBrowsr
TV Shows Analytics TV Show: 60 Minutes
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Big Open Data | PeopleBrowsr
Vehicle Brands Report Case Studies
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Big Open Data | PeopleBrowsr
387,162 vs 99,124 Total Tweets 2011 Total Tweets 2010
From last year, total volume of Tweets mentioning Super Bowl brands increased 271%. Doritos had the highest number of mentions in 2010 and was the 3rd top mentioned brand this year, with an 89% increase in volume in 2011. In 2011, most social activity of all ads was in the Auto industry, represented by Volkswagon, Chrysler and Chevrolet.
2011 Super Bowl Case Studies
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Big Open Data | PeopleBrowsr
Activity Statement The only fully transparent influence measurement system
A record of every interaction, a full view of your social presence Post and earn points directly from the Activity Statement
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Big Open Data | PeopleBrowsr
Kred Outreach Outreach is the measure of generosity
Outreach points are based in levels and will increase infinitely as users interact and spread messages from others. Outreach is measured by
Retweets @replies New follows List following
Outreach represents how others inspire you to interact and engage.
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Big Open Data | PeopleBrowsr
Big Data for Little Brother will carry the next level of Human Evolution
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Big Open Data | PeopleBrowsr
Big Data for Little Brother will carry the next level of Human Evolution We are the 99%
@WingDude slidesha.re/PBPepsiCo�[email protected] 20
