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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is GetTaxi. For more, see:http://peopleslab.mslgroup.com
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crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 22
GetTaxi
What is Get Taxi?
Source: http://gettaxi.com
It's an app that allows you to order taxis from your smartphone or online.
It aims to make the process simpler and faster. The mobile app is
available on all major operating systems.
Simpler, faster
Source: http://facebook.com , http://techcrunch.com
With the app, users can get a taxi at the click of a button, in under 30
seconds. Taxis arrive quickly as the app notifies the driver who is closest
to the user via GPS.
Getting control by getting interactive
Source: http://itunes.apple.com/gb/app/get-taxi/id449655162?mt=8
Users can track their taxi on a map with the estimated time of arrival and
distance shown in real time. The service links the consumer and driver.
Users can view ratings and rate drivers.
Easy payments
Source: http://twitter.com
The GetTaxi mobile app makes managing expenses easy.
Users can pay by credit card, voucher or cash and get invoices and e-
mailed to them instantly.
From mundane to fun
Source: http://techcrunch.com/2011/07/19/get-taxi-launching-in-london-this-is-way-beyond-uber/
It incorporates gamification elements by allowing users to earn miles for
free rides or gifts. Users can share their experiences on social media.
This, along with ratings & GPS tracking, makes the process interesting.
Better for drivers too
Source: http://gettaxi.com/int/for_drivers , http://peopleslab.mslgroup.com
Taxi dispatch services are inexpensive and effective for drivers as they
can receive unlimited orders for €2.99 per day. The service maximises
profits for drivers by connecting them with fares closest to their location.
Useful for businesses
Source: http://gettaxi.com/DE/for_offices
GetTaxi can create a profile page for a business. A taxi is sent to the
business address when the customised button is clicked. This is good
for hotels, restaurants, concert halls and even corporate offices.
Launched in Europe
Source: http://techcrunch.com/2011/07/19/get-taxi-launching-in-london-this-is-way-beyond-uber/
The taxi industry in Europe is mostly made up of non-union independent
contractors. By using the web to cut out the middleman, GetTaxi sends
cabs to customers in a more efficient manner and at one-third the price.
The death of the middleman
Source: http://facebook.com , http://techcrunch.com
In Europe ,there are 600,000 taxis paying independent contractors
$5,000 per year for a dispatch service. Drivers pay €2.99 per day,
month-by-month for GetTaxi and sign off if they don't see the value.
Changing the face of the business
Source: http://gettaxi.co.uk/its-on-the-meter/
Consumers are constantly looking for alternatives to products/services
that are more efficient. The mobile is tailormade for those with time
constraints and looking for options that make life more convenient.
Competition
GetTaxi competes with Hailo, Uber, Taxi Magic & TaxiPal in the $30
billion market. GetTaxi outperformed its competitors because it launched
in Europe, and because of its fun features and focus on offline logistics.
Future
Source: http://venturebeat.com , http://mashable.com
GetTaxi has its sights on the US after making waves in Europe and
securing $20 million in funding from Access Industries. It is slated to
expand into other markets too.
More People’s Insights Weekly reports
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
CrowdsourcingMahindra Spark the Rise
Storytelling:@MarsCuriosity
Citizenship#Kony2012
Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights
Network
50+ MSLGROUP planners
share and discuss inspiring
projects on corporate
citizenship, crowdsourcing and
storytelling.
People’s Insights
weekly blog
We deep dive into
conversations around one
project -- on the MSLGROUP
Insights Network itself but also
on the broader social web -- to
distill insights and foresights.
People’s Insights
Quarterly magazine
Every quarter, we will compile
the best insights from the
network and the blog in the
iPad-friendly magazine, as a
showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
