crowdsourcing | storytelling | citizenship

People’s Insights: Volume 1, Issue 7

Little Monsters

Little Monsters

Source : http://technewscast.com/technology/lady-gaga%E2%80%99s-new-social-network-resembles-

pinterest-reddit-pics/ , http://edition.myjoyonline.com/pages/science/201202/81365.php

Lady Gaga recently launched a social network – Little Monsters. It

allows her fans, whom she calls 'Little Monsters', to create and share

Gaga-related content and discuss topics of common interest.

Experts liken it to Pinterest, Reddit, Digg

http://mashable.com/2012/02/07/lady-gaga-social-network-little-monsters-launch/

Little Monsters lets users share visuals and rate content. It has been likened to

Pinterest – because of its focus on imagery and its similar design – and

Reddit/Digg as it lets users vote on posts, bringing the most popular content to

the top.

Currently in beta and invite-only

Source : http://crave.cnet.co.uk/software/lady-gaga-social-network-is-for-little-monsters-eyes-

only-50006915/ , http://facebook.com

Currently, visitors must request an invite. Once visitors submit their

details, they receive a confirmation of receipt and are told to expect the

invitation.

The queen of social networks outgrows

current social networks

Source : http://www.buzzfeed.com/ethan/lady-gaga-queen-of-twitter-o81,

http://thenextweb.com/socialmedia/2012/02/10/lady-gagas-strength-in-community-starts-to-

shine-on-little-monsters/

With 19 million followers on Twitter, 47 million fans on Facebook and more than 1

billion YouTube views, Lady Gaga wanted to leverage her social presence by

generating traffic, interest, interaction and revenue through a personalised

platform.

A personalised, interactive fan experience

Source : http://www.madetobenow.com/2012/02/lady-gaga-jokes-fans-littlemonsterscom.html,

http://gagadaily.com/index.php?/topic/12752-lady-gaga-messages-on-littlemonsterscom/

Gaga hopes conversations and content-sharing strengthens her bond

with fans. Users bond over common interests by sharing and creating

photos and videos. The site will also seed exclusive Gaga content.

Interest groups jump in

Source : http://blogs.canada.com/2012/02/09/lady-gaga-launches-her-own-social-network/ ,

http://www.madetobenow.com/2012/02/lady-gaga-jokes-fans-littlemonsterscom.html

Users find the network a good way of showcasing and discovering talent by

sharing personal projects such as art and music. Fans recently discovered that it

could also be used as a social movement forum for organising protests,

advocacy, etc.

Myriad benefits

Source : http://www.variety.com/article/VR1118046640, http://techcrunch.com/2012/01/20/

first-look-backplane-the-lady-gaga-backed-community-platform-with-all-star-investors-invites/

Through the network, Lady Gaga will have more control over her fans and

leverage her growing popularity through advertising deals, by fencing in exclusive

content and hosting concerts online for revenue-generating opportunities created

by 'owning' her community.

From websites to social assets to social

microsites

Source : http://peopleslab.mslgroup.com

Celebrities have moved on from official websites to social networks. Creating a

personal social network makes the exchange more intimate. It takes the idea of a

'fan' to a new level by reaching out personally through exclusive content and

interactions.

What this means for brands and public figures

on Facebook and Twitter

Source : http://www.youtube.com/watch?v=pW8aO2OZ_gE&feature=player_embedded ,

http://hubze.com/2012/02/move-over-zuckerberg-lady-gaga-has-a-social-network/

Owners don’t have to risk Twitter going down or Facebook rolling out a

new feature. While they are good places to gather a fan base,celebrities

and brands are likely to host platforms of their own in the future.

Following suit

Source : http://www.switched.com/2008/04/02/50-cent-launches-myspace-like-social-networking-site/ ,

http://www.nike.com/nikefootball/home/

Personalities and brands like Lady Gaga and Apple have the pull to take fans

with them wherever they go. Little Monsters doled out 10,000 codes in four

weeks. Platforms like Little Monsters will compete with other brand social

networks and not Facebook & Twitter in the future

More People’s Insights Weekly reports

For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

Every week, we dive into one topic for discussion on the MSLGROUP

Insight’s Network and discuss insights and foresights, in three key

areas: crowdsourcing, storytelling and citizenship.

CrowdsourcingMahindra Spark the Rise

Storytelling:@MarsCuriosity

Citizenship#Kony2012

Read People’s Lab insights and foresights

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MSLGROUP Insights Network on the People’s Insights weekly blog and

the People’s Insights Quarterly magazine.

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For more, visit http://peopleslab.mslgroup.com

Coming soon: People’s Insights Annual

Report

In early January 2013 we will publish the People’s Insights Annual

Report, in which we synthesize our insights from throughout 2012 and

provide foresights for business leaders and change-makers for 2013.

People’s Lab: Crowdsourcing Insights &

Innovation

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and

approach that helps organizations tap into people’s insight for

innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com

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