Maggie McDonaldmmcdonald@schipul.com

www.schipul.com // www.magsmacncheese.com

Personal BrandingThe Art behind the Self Branding RockStars

HCC DigiCom Student Association November 21, 2008

What the heck is Personal Branding??

What we’ll be talking about…What the heck is Personal Branding?

Tools of the tradeHow to rock a Personal Brand

Create your Personal Brand• Keep it consistent

EVERYWHERE

• Create an Avatar

• Add important links / personal brands to your email footers

• Promote your Personal Brands through your company

• www.schipul.com/magsmac

Tools of the trade

How do I do this anyway?

• Blogging

• Twitter

• Facebook

• Myspace

• LinkedIn

• Flickr

Tools of the trade

Blogging: MagsMac ‘n’ Cheese

http://www.magsmacncheese.com/on-social-media-and-friends/

Tools of the trade

Twitter: MagsMac

http://twitter.com/magsmac

Tools of the trade

Facebook: Matt Mullenweg

Matt Mullenweg’s Facebook Fan Page

Tools of the trade

Myspace: Molly Crabapple

Molly has 9,686 Friends on Myspacehttp://www.myspace.com/mollycrabapple  

Tools of the trade

LinkedIn

http://www.linkedin.com/

Tools of the trade

Flickr

http://www.flickr.com/photos/eschipul/386762837/

Who is rocking out their Personal Brand?

Personal Branding RockStars

Meet Gwen Bell

http://www.gwenbell.com/

Personal Branding RockStars

Connect with Gwen Bell Online

http://www.kirtsy.com/

http://twitter.com/gwenbell

http://www.flickr.com/photos/gwenbell/3033440927/

Gwen on Facebook

Personal Branding RockStars

Meet Matthew Inman

http://0at.org/blog

Personal Branding RockStars

Connect with Matthew Inman Online

http://mingle2.com/

http://twitter.com/oatmeal

http://www.seomoz.org/

http://www.oneplusyou.com/q

Excited about Personal Branding?Quickie To-Do’s

1. Join Facebook (www.facebook.com)

2. Join Flickr (www.flickr.com)

3. Join Twitter (www.twitter.com)

4. Get Blogging!! (www.wordpress.com)

5. Track the buzz about you (www.google.com/alerts)

Get Personal Branding!

Maggie McDonald

Operations - The Web Marketing Companywww.schipul.com // www.tendenci.com

Blog: www.magsmacncheese.com Twitter: www.twitter.com/magsmac

Find my slides on Slideshare: www.slideshare.net/magsmac