PET NARRATORPET NARRATOR

Product Development

Cynthia Wu Yue

CTOTommy Chu Ming Chun

Marketing Director Hanks Lu Heng

Investors & AdvisersJong Lee, Brian Ho

COO Yao Ye

CTOTommy Chu Ming Chun

Team introduction

What’s our business?

What do young female pet owners do with their pets? Anyone keep ‘dairy’ for pets ? Let’s see:

What’s our business? Current scenario

UGLY & BORING?

What’s your business?

What’s your business?

How do you buy pet goods?

So many items, for you?

Taobao.com Real Store

Expensive

Ask Friends

CHEAP & EFFICIENT?

What’s your business?

WHAT WE PROVIDE?

What’s your business?

What’s your business?

China mainlandBeijing, Shanghai, Guangzhou, Shenzhen

Market size

7,500,000 people

• Pet owner• Age 22-35 range• Middle class income( ￥ 5000-

￥ 15000)• Smartphone user

375,000 pet narrator user5% download and use

375,000 pet narrator user5% download and use

China mainland

Target Customer Description

Market size

China mainland

Referrals (CPA)￥ 0.5 per purchase per customer

OR￥ 150 per month per cooperator

Advertising (CPC)￥ 16 per 1000 impression

OR￥ 128 per month

￥ 150 per month

100 cooperators each city

4 cities

￥ 60000

￥ 128 per month

100 cooperators each city

4 cities

￥ 51200

￥ 111200 per month

X

X

X

X

= =

+

Market size

Value to parteners

Key Competitor: Pet Guide Key Competitor: Pet Next Door

•Revenue Model: Advertising•Backup: HK Veterinary Nursing Association•Information based: Detailinformation from veterinary

•No revenue model•Community based•Enhance the community by contest•Bad interface•No further service provide

Pet Narrator’s Advantages•Community based•Diary system to hold users•Easy and intuitive user interface•Effective way for entrepreneur targeting customers•A channel between users, entrepreneur and veterinary

Competitors

User acquisition

Gather user information

Intelligent suggestions

From •Ad,•E-mail,•Viral marketing•Distribution partners

Includes •Account information•Diary data•Purchase record

According to•User behavior•Location•History

User switchesinto profit

By•Referral Fee•Advertising income

Business model

High quality user data

+

Large expected user base

+

premium targeted ads

=

High profit potential

Future potential

Thank you

Chu Ming Chun12084856g

Jobs

Provides technical direction for the development, design, and systems integration.

Applies significant knowledge of industry trends and developments to improve service to our clients.

Creates and executes development plans and revises as appropriate to meet changing needs and requirements.

Location Based ServiceLocation Based Service

Why?

In a recent study, smartphone usage in the United States has risen from 35 percent of adults in 2011 to 46 percent in 2012.

The people who receive location-based information has doubled at 23 percent in May 2011 to 41 percent in February 2012.

Measurements

Click rate on searching stores, veterinaries and funeral services.

View other pets nearby rate.

How many times they really go to the shops.

Examples Study

Cloud StorageCloud Storage

Why?

Maintenance cost for outsourced storage is lower than local storage.

Flexibility on increase or decrease the network traffic capability.

Higher stability and performance than local storage.

Measurements

Compare the cost between local storage and cloud storage.

Measure the accessibility and backup availability.

How fast we can access the server.

Examples Study

Dropbox

Mozy

Amazon Cloud Drive

Improve our user interface by web analytics.

Provide the most suitable information for users, help users to search what they want as fast as possible.

Sell users’ locations data to company.

Tracking customers behaviorTracking customers behavior

Why?

Help us learn valuable information about your customers’ behavior.

It can tell us how to provide more value and optimize every customer’s experience.

Show us where things might be going wrong so we can solve them and retain more of our traffic as customers.

Measurements

Research on how many clicks they can find the right information they need. Testing 3 click rules and breaking 3 clicks rules each month.

External clicks on further information that they may interest.

Signup conversion rate.

Examples Study

ClickTale doubled their sign-up conversions from 40% to 80% with a simple change of adding an explicit and very visible “optional” label to the phone number input box. Link

Jared Spool wrote about a case on how removing a button and adding a clear error message to avoid user errors in a checkout process increased revenue by $300 million in just a year.

A small business could buy a marketing report from Verizon about a designated area. CNNMoneyTech

Marketing Director

12145198G Hanks Lu

Set up the mid-long term market strategy for the business

Improve the brand value of the company and business

Help to the marketing team development

HOW CAN I HELP THE BUSINESS?

New media ideas to help the business

Weibo marketing location based service Virus video

1.Weibo marketing

Quick response to the PR problems

Effective Advertising platform

To Improve and keep the brand’s popularity and value

Case study

Why it will work?

Weibo has a huge amount of users, the advertising and PR on this platform can be wildly expressed.

It is more interactive compared with mass media, so we can get the feed back directly sometimes.

Our customers are there, so it is easier to find them.

2.Location based service

send messages to users when they nearby some stakeholders (pet stores, Veterinaries, etc ) ;

statistic how the users distributed and find out the biggest market;

use LBS to give users a gamified user

experience

Starbuck mobile pour

Stella Artois Le Bar Guide

Mini virtual car

Case study

Why it will work?

Use LBS we can understand more detail information such as user behaviors about our customers.

LBS is still a new and cool technology to the Chinese customers, it will enhance our brand value.

Gamification can create more fun, then lead to more trust from customers

Create the official page on different video website such as Youku and Youtube.

Use virus marketing, make fun videos and make people share them;

Connect with weibo marketing, increase the quality of the content that weibo provide to the audiences.

3.Virus video marketing

Cokacola

Apple_iphone5

Budweiser_wassup

Case study

Why it will work?

Our target customers like surfing on the internet, these videos can easier touch them

a fun video can make stronger memory of our brand in customers’ brains

people will share the video by themselves if it is interesting enough, so it is low cost and high effect

How can we measure the success criteria for these ideas- and how long it would take?

For the Weibo idea:

Follows,comments and shares. These things will show how good your brand is spread.

For the LBS idea:

to measure how much user purchase goods with the message we sent them;

For the video idea:

Comments, clicks and shares.

Yao Ye12141415g

Individual Work

Role in company—Operation

Using mobile phone software supervision system to protect whole app security.

Ensure to establish a high credibility of the promotions specialists' platform.

Customer feedback service.

The trend

Why mobile phone software supervision system

• More Efficiency- improve the supervision efficiency.

• More Safty- after use this system, it will provide more clean and stable communication environment in our app.

• Achieve Remote Monitoring- it is more convenience for users.

How to evaluate

• How many malicious ads the system prevents in one month.

• How many times the app automatically shut down in one month.

Why high credibility

There were 24535 phishings happened in 2012

Payment transactions category occupied 68.08%

How to build high credibility

2.Using the real-name authentication system.

1.Introducing ICP(Internet Content Provider ).

How to evaluate

In one year

• How many customs do the real-name authentication

• How many stores provide the license

Examples

Taobao has own real-name authentication system and need license.

Customer feedback service.

• When you come to the pet store interface, there is a feedback questionaire.

• We also provide all kinds of contact imformation.

• Customs can login official website to give suggestions.

04/12/23

Examples

This is the Taobao customers feedback.

Feedback servise website.