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Wtf happened to Facebook Credits?

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RIP Facebook Credits

Hello Facebook

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What Facebook Didn’t Do… For Consumers

• Education

• Display Credits balance in a prominent location

• Create a listing to feature ways to spend Credits

• Allow peer-to-peer Credit gifting

• Outside gaming promotions, BOGOs etc …

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What Facebook Didn’t Do… For Developers

• Offer flexible pricing based on vertical

• Provide subscription/rebilling as part of Credits

• Create a paid App store

• Promote a featured ‘Category’ listings for hot applications… the discoverability problem

• Offer advertising perks/premier placement for integration of Credits into ad campaigns

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The Power of Facebook Currency

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Members are spending 2X

BeforeBefore

AfterAfter

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Partner's Transaction Frequency is up 97%

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The Power of Virtual Currency

• 380,000 Heists

• 52,000 active players

• 1 Million Credits Redeemed

• 70% of users “Share”

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So what now?

+ =

“I pity the fool . . .”

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What the Future Holds ….

• Facebook Currency still exists

• Facebook Currency will continue to gain value

• Still a great incentive/motivational tool

• Finally to emerge from social gaming

• “Pay with Facebook” becomes the norm on Facebook and even on external web sites