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We constantly hear that print is dead. Not so. In this pdf, I take you through some of the latest web, mobile and video innovations. I explain how these innovations are changing the face of the digital world and creating new opportunities that not only incorporate, but expand the role of print. I also give real-life examples of how my agency, Bailey Gardiner and other agencies have created successful integrated marketing campaigns that benefit from an equal mix of online and print.
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bailey gardiner | advertising | public relations | media | interactive | social media
Copyright by Bailey Gardiner Inc. (2011) 444 West Beech Street, Suite 400, San Diego, CA 92101 t 619.295.8232 | f 619.295.8234 | [email protected]™
The information contained in the proposal cannot be used or copied, in whole or in part, without the express written consent of Bailey Gardiner Inc.
Integrated Marketing in the Digital AgeSpeaker: Kelly DayFebruary 24, 2011
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QR Codes‣Quick Response bar codes created in Japan as a way to keep track of inventory
‣Can access images, websites and text when scanned
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Integrated QR campaigns
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QR Products
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How can I use QR codes?
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How to make your own QR code:
‣qrcode.kaywa.com‣icandy.ricohinnovations.com‣stickybits.com
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AugmentedReality
‣Combines real and virtual, is interactive in real time and is registered in 3D.
‣Uses markers which can be anything from a QR code to a piece of motzah.
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Integrated AR campaigns
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http://www.intelmusica.com.br
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How can I use Augmented Reality?
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AR Print Products
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Microsites‣Cluster of pages that function as a supplement to a primary website.
‣Typically house specialized content such as marketing information about a specific technology or product.
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Integrated microsite campaigns
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iPad Apps
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The Results?‣Newstand sales gained 28% overall in a market where most sales are down
‣Sold 27,000 single-copy iPad editions
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Thank you!
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