Pimp My Profile - Linkedin profile-builder tips

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Pimp My ProfileNobody’s gonna do it for you.



In the Age of Referral…

It’s not _____ you know;it’s _____ you know.






Who is this guy, anyway?


Google Yourself


Name it to claim it


Be somebody!

Industry expertBusiness ownersKeynotes, workshops, break outsAssociations, corporations, groups


Your Personal Brand SEO

Choose keywords to define your personal brand– Who you are– What you do– Why you’re special

SEO = Skills & Expertise OptimizationFuel Linkedin’s search function


Marketing Brand You On LinkedIn

Headline = Banner AdHeadshot = Trust IndicatorSummary = Press ReleaseExperience = Proof PointsSkills and Expertise = Third Party ValidationStatus Updates = Billboards


Headline = Banner Ad


Headshot = Trust Indicator

“When looking forcandidates, I'm initiallydrawn to a picture…”- Every staffing director in the modern world


Summary = Press Release


Experience = Proof Points


Skills & Expertise


Build Your Street Cred

Add your strengths or what you want buildRemove old ones, things you don’t want to doWho endorses you? For what? Use to boost skills you want to see higherEndorse others, most will reciprocate


Let’s fix that.


Link to Your Work!


Cross-pollenate!


Link it. Link it good.


Organize Your Profile


Shuffle step.


Status Updates = Billboards


On-Brand Status Updates


Digital Deposits = Stay Top Of Mind


Digital Deposits

ProactiveShare an articlePass along a leadRecommend a resourceExtend an invitation

ReactiveCongratulateTake notice of an activityOffer advice/solutionsFollow up online



Don’t be this guy


Personalize It


Be mine.


Connect with current contacts


Thar’s gold in them thar searches!


Time to mine.


Groups

There’s something for everybodyDon’t go crazy Engage!

advice, status, smarts, content, traffic, clients, opportunities

Viewers can see your groups


Messages

Use to connect, share, compliment, seek adviceGotta be connected first*

1. Have a good subject line/title2. Introduce yourself3. Get to the point quickly4. Wrap it up, say thanks

* Paid Linkedin members can message anyone


Recommendations

Specific aspect, skill, project, experienceProof and suggest tweaks Job switch/project completionSpread the loveReciprocate?Recommendations you write will show up on your profile too



All-Star Profile

• 200x200 px photo• Current job title• 50 connections• 3 past & current jobs• Education• Skills & expertise


Pimp it in Five Minutes

1. Log on2. Do at least one of the following:

• Add or accept new connections• Tweak your profile• Update your status• Acknowledge your network’s activity• Check who’s viewed your profile

3. Log off4. More time?

Research prospects, read articles, search groups, target employers… whatever!


Take the Pimp It Pledge

1. Make a 21-day commitment and block the time

2. Update your Headline, Summary, and Skills

3. Flesh out your current and prior Experience

4. Post an on-brand status every week

5. Add 15 or more connections

6. Make at least one digital deposit every week


Great Resources & Help

LinkedinMashableYoutubeSearch toolCreep profiles

HT to Sima Dahl for inspiring ME to pimp MY profile. Google her. She’s awesome.


Fin.

Technology

Pimp My Profile - Linkedin profile-builder tips