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Bayshore Solutions shares tips on how you can use the popular social book marking site, Pinterest, to increase brand awareness and consumer engagement.
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Sarah BucknerAccount Associate
Pinterest for SEOHow to use this unique social bookmarking site for your company
http://mashable.com/2012/02/28/the-marketers-guide-to-pinterest-infographic/
What is Pinterest?
Pinterest is used to organize and share online photos and videos
Pins become a visually appealing virtual bulletin board of bookmarked website pages allowing users to easily get to the source of the image
Fastest site to break 10 million users
January 2011, about 120,000 users
January 2012, over 11 million unique usersWith its growing popularity, the potential for Pinterest as an SEO tool is huge
Backlinks
Everything that gets pinned on Pinterest is a followed link back to the website it was found on, so getting people to pin photos linking to your site creates many high-quality backlinks excellent for SEO
Tips on Using Pinterest for SEO
Create a business profile and share content by pinning photos from your website
Be sure to assign categories and use hashtags to tag your content appropriately, and organize your boards by themes with related content
Link the photo you’re pinning to a specific and relevant URL on your site, just like you would a landing page
Comment on other pins and boards of similar interests
More Tips
Pin and repin related content from other companies and Pinterest users and allow users to share content with you, i.e. Whole Foods
Lastly
Be careful, spamming and in-your-face self-promotion is frowned upon
However, creative marketing and idea sharing is welcomed
Happy Pinning!
For help integrating Pinterest into your online marketing strategy,
contact the experts at:
www.BayshoreSolutions.com