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Pinterest is one of the fastest growing social media sites. It has grown to over 103 million users and it has become one of the top 30 websites in the US within months of its debut. Pinterest users show more engagement, time on the site and click through than many other social media sites combined making it a highly effective marketing tool for libraries. In this introductory course to this Join us to learn more about this exciting new site, including how to: • Get started pinning • Effectively use Pinterest as a tool for your library through ideas, best practices, and examples • Discuss some of the copyright issues with Pinterest
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NEFLIN- Tech Tuesday
Presenter: Diana Silveira
Novare Library Services
* Quick Poll
*Agenda
*Getting Started – what’s the fuss?
*Best Practices
*Benefits for Professional Development
*Your Library on Pinterest
*Copyright issues on Pinterest
*What is Pinterest
*A PUBLIC “Virtual Pinboard” to “organize and share all the beautiful things you find on the web.”
*A discovery and sharing tool for images
* Just how popular is Pinterest?
http://www.mediabistro.com/alltwitter/social-media-users_b22556
*Devout Users!
http://www.mediabistro.com/alltwitter/social-media-users_b22556
Who uses Pinterest primarily?• Woman• 35-44
*Who are these users?
http://www.mediabistro.com/alltwitter/social-media-users_b22556
*How do you use it?
*See something interesting?
*Repin (post it to your board)
*Comment (start a discussion)
*Like (like it )
*Adding Pins*Browser
buttons and Apps
http://pinterest.com/about/goodies/
*Best Practices for Pinning:
*Post from the original source
*Pin from permalinks
*Give credit and a thoughtful Pin description
*Create boards*
*No need to follow everyone who follows you
http://pinterest.com/about/help/Meme - http://kmohman.tumblr.com/post/15512852428/pin-all-the-things
Tip: drag and drop images toGoogle Images to find originalsource
* Professional Development
*Reading
*Find/Share Infographics
*Library Uses
Share pictures
*@ your library
*In Your Community
*Archival/Special Collections
*Get Inspired
Check Out: Ringling, St Johns County, Collier,
*Share Books* What’s New
* Book Lists
* Recommended Reading
* Book Club Selections
*Did you know Pinterest has tie-ins with?
• Slideshare,
• YouTube,
• Flickr,
• Etsy and more
*How to connect with your users
*Add Pinterest to all social media advertising
*Link Facebook and Pinterest and cross post*
*Promote Pinterest through contests and cross promote
Most important – WOMM!
*Collaborate with Shared
Boards
*Creating with Users
*Collaborate with Users
*Create a Contest
*Gather pics from an event/user feedback
*Create a “Shared Board”
*Connect with CoWorkers
* Virtual Brainstorms
* Inspiration Boards
*Wish Lists
* Share Books, Resources, and more
*How to Collaborate
*Few Tips
*Analyze repins, likes, followers, comments, referrals & adjust
*Space postings
*Set-up your library’s profile – and tie-it to other social media
*Write Descriptions – link back to your site, blog,
*Add Pinterest to your overall Social Media Plan
Most Importantly:
*Play, Experiment and HAVE Fun Image source: http://bit.ly/LODctm
*Copyright
*Copyright Responsibility is the users
*Copyright Policy with information on how to have your content removed
*“NoPin” Code blocks images from being pinned
* Is “Kelly v Arriba Soft Corporation” enough? (Thumbnail Case)
*Questions
slideshare.net/dee987
delicious.com/dee987/pinterest
http://pinterest.com/dee987/
Diana Silveira
www.learnsurge.comwww.novarelibrary.com
