Pivotal Social

Media Strategy

How to formulate and implement your

pivotal social media strategy.

What is Social Media?

Social media is wave theory.In physics a wave is a disturbance or oscillation that

travels through space and matter, accompanied by a

transfer of energy.

What is Social Media Strategy?

Good social media strategy is throwing stones in the

right small ponds at exactly the right time.

Activism is making waves while forging relationships

and building community.

Social media strategy is activism at its best.

What is Your Social Media

Strategy?

Hint: It's not the same strategy as the

person sitting next to you.

Hint: It's not the same strategy as any of

your competitors.

Your pivotal strategy is unique.

Find the Pain

Touchpoints and Pain Points - Can social

media solve a pain point or make the

customer experience even better?

Know Your Tribe

Ask.

Ask employees too.

Truly listen.

User-Generated Content

"Watch people use your product. See what they say."

-- Seth Godin

Social Media Isn't Solo Media

Effective social media strategy must link and

ignite sales, marketing, PR and company

culture.

• Share a common vision and culture

• Long-Term

• All levels of company engaged and informed

• Complete integration - including budget

Low Hanging Fruit

Start with the low

hanging fruit and

keep working up.

One tree at a time.

Who is your best

customer? Really?

Understand the Family Tree

How are your influencers connected?

Develop customer personas with complete

bios.

Who are your brand ambassadors? Why?

Who/Where are your next generation?

Part Scientist Part Missionary

Always test. Never assume. Never rest on

success.

Your community is like a church. Needs to

grow to flourish.

Everyone is a community manager.

Community Host.

Social Media is Not Free

But it is very budget friendly. Even with a

limited budget, focusing on true engagement

will be successful.

Be Patient. Focus on Priorities & Strategy.

"Media is not getting cheaper. It's costing less"

-- Seth Godin

Never Stop Making Waves

Consulting, Social Media Management, Content Creation

Sheri@organicpr.com

(520) 850-9492

Organicpr.com

Facebook