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Microsoft HealthVault conference in June 2008. Source:http://msdn.microsoft.com/en-us/healthvault/cc627280.aspx
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The HealthVault Business Platform
Platform Capabilities HealthVault Ecosystem
Microsoft Consumer Touchpoints
Leverage:
• MSN • Messenger • Vista Gadget Gallery • Live Search
Leverage:
• Commonly shared technology
• Community of partners • Packaged solutions
Leverage:
• Application directory • HealthVault ingredient
brand • Logo programs • Marketing toolkit • Microsoft PR
The HealthVault Business Platform
Platform Capabilities HealthVault Ecosystem
Microsoft Consumer Touchpoints
Leverage:
• MSN • Messenger • Vista Gadget Gallery • Live Search
Leverage:
• Commonly shared technology
• Community of partners • Packaged solutions
Leverage:
• Application directory • HealthVault ingredient
brand • Logo programs • Marketing toolkit • Microsoft PR
Platform Capabilities: Building Your Business on the
HealthVault Platform
Platforms can help you reach new customers.
Platform & Tools
Your Company
Marketplace
Platforms Have Pros and Cons
•Drives lock in
•Can introduce a lack of transparency
•Forces single way of building
•Little opportunity for complements
•Little diversity in solution development
•Creates network effects
•Improves interoperability
•Allows for reuse (data, components)
•Build new apps, tap adjacent markets
•Solves broad technical problems
•Solves essential business problems
Platforms Have Pros and Cons
•Drives lock in
•Can introduce a lack of transparency
•Forces single way of building
•Little opportunity for complements
•Little diversity in solution development
•Creates network effects
•Improves interoperability
•Allows for reuse (data, components)
•Build new apps, tap adjacent markets
•Solves broad technical problems
•Solves essential business problems
Our Objective: Wear the White Hat
Platform Leadership Two key points: 1. To have platform potential…must satisfy two prerequisite conditions:
(1) It should perform at least one essential function within what can be described as a "system of use" or solve an essential technological problem within an industry, and
(2) it should be easy to connect to or to build upon to expand the system of use as well as to allow new and even unintended end-uses .
2. … platform leaders must address both the technical and business aspect s of
platform adoption. How Companies Become Platform Leaders Annabelle Gawer and Michael A. Cusumano MIT Sloan Management Review. Winter 2008, Vol. 49, No. 2, pp. 28-35
What have we done to solve an essential technological problem?
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Silos of Health Information: Year 1
Silos of Health Information: Year 1 + n
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Silos of Health Information: Year Future
October 4, 2007
HealthVault is a Software + Services Platform
SOFTWARE SERVICES
HealthVault Connection Center is a utility that allows users to add data from health and fitness devices such as heart rate monitors, blood pressure monitors, peak flow meters, glucometers, and pedometers.
Microsoft HealthVault is an online personal health database with a set of XML interfaces that allows third parties to create valuable health, wellness, and fitness services for HealthVault users.
How have we made it easier to connect to or build upon?
New Platform Benefits • More scenarios possible with extensible data model
– Almost 20 new Data Types, 12 additional ones pending
• Streamlined consumer experience – Account Sign-up
• Improved data integrity – Data Signing
• Enabled integration of EMR applications – Direct to Clinical connect
• Better consumer control – Improved AppAuth UI
– Optional Auth: Make auth components optional not all-or-nothing
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Extensible HealthVault Data Model
Advance Directive Concern File Microbiology Lab Test
Result
Aerobic Exercise Session Condition HbA1C Password Protected Package
Aerobic Profile Continuity of Care Record Healthcare Proxy Personal Contact Information
Allergic Episode Contraindication Height Measurement Personal Demographic
Information
Allergy Daily Dietary Intake HL7 Continuity of Care
Document Personal Image
Application-Specific Information
Daily Medication Usage Immunization Procedure
Appointment Device Insulin Injection Radiology Lab Result
Asthma Inhaler Diabetic Profile Insulin Injection Use Respiratory Profile
Asthma Inhaler Usage Discharge Summary Insurance Plan Sleep Related Activity
Base Thing Type Emergency or Provider
Contact Lab Test Result Sleep Session
Basic Demographic Information
Emotional State Life Goal Spirometer Measurement
Blood Glucose Measurement Encounter Link Vital Signs
Blood Pressure Measurement Family History Medical Annotation Weekly Aerobic Exercise
Goal
Cardiac Profile Family History Person Medical Problem Weight Goal
Cholesterol Profile (Lipid Profile) Family History Condition Medication Weight Measurement
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New data types added – came from YOU!
Learn more at: http://msdn.microsoft.com/en-us/healthvault/cc451929.aspx
Dramatically streamlined user sign up
Improving consumer control and privacy • OpenID support • “Personal” tag • Optional data type authorization
How are we allowing new and even unintended uses?
•Technical Blogs •Sean Nolan’s Blog •Peter Neupert’s Blog •SDK improvements •Online Library •Partner Guidance •New Partner Types
Supporting openness on HealthVault
• Reference .NET SDK – The official HealthVault .NET API wrapper library – Released under the Microsoft Reference Software License – Partners now have access to the authoritative SDK reference
• Open HealthVault data protocols – Complete public documentation of the HealthVault XML interfaces for data – Permission to recreate and implement a HealthVault-compatible service – Makes the HealthVault protocol portable; unlocks it from Microsoft
• Community open source projects – Community contributed and maintained API wrapper libraries – Hosted on CodePlex, SourceForge, etc. – API wrappers for Java and Ruby available now, other environments coming soon
from the community – Build HealthVault-enabled applications quickly and in the developer environment of
your choice
Providing support for non-.NET applications
HealthVault Be Well Fund
“This fund seeks to promote research into disruptive improvements to health management that have the potential to significantly improve health outcomes for patients enabled by reusing and sharing data between people, families, caregivers, doctors and facilities.”
How are we addressing the business aspects of platform
adoption?
What I’ve heard from partners…
Shell Interfaces Shell Interfaces
Hospital Hospital Employer Employer Gov’ment Gov’ment Academic Academic Provider Provider
Platform Product Strategy
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Base Platform (Auth and Sharing, XML Interfaces, C ommon Controls) Base Platform (Auth and Sharing, XML Interfaces, C ommon Controls)
Connection Center Connection Center
Gadgets Gadgets White Label Admit App White Label Admit App
Platform S+S
Consumer
View Edit Print View Edit Print Be Well
Fund Be Well
Fund
Logo Programs
Logo Programs
MSN Route Tracker
MSN Route Tracker
Partner BOM
Partner BOM
Partner Resources
HV.com HV.com
SDK/ DDK SDK/ DDK
MSDN MSDN
CodePlex CodePlex
Partner Applications and Devices
Mobility Mobility
Directories Directories
White Label Route Tracker White Label
Route Tracker
Privacy Security
Standards
Privacy Security
Standards
Specialized Platform (Direct to Clinical, Digital Signing, Incentives) Specialized Platform (Direct to Clinical, Digital Signing, Incentives)
Contextual Search Widgets
Contextual Search Widgets
Partner Applications And Devices
Partner Applications And Devices
Directories Directories
Thanks!
Talk to us about how we can support your
efforts with the platform…
Bill Reid [email protected]
You can also contact
HealthVault Business Development [email protected]
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30 Microsoft, HealthVault, and the HealthVault logo are trademarks of the Microsoft group of companies.
© 2008 Microsoft Corporation. All rights reserved. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399
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