Social Media Management Tools

Personal Learning Project

Heather Caldwell

Nov. 14, 2011

Independent Company Tweetdeck is a part of Twitter

Hootsuite

Accessible Online

Tweetdeck

Desktop Application

Downloaded to Computer

Create Account

Add social

networks

Schedule messages

Create Analytics

Report

I added my Twitter, Facebook

and Wordpress accounts.

The following social

networks are available to

add:

Twitter, Facebook, LinkedIn,

Ping.fm, WordPress, MySpace

, Foursquare and Mixi.

Manage multiple accounts (Twitter, Facebook

and Wordpress)

Schedule messages

Analytics Reports (if you make the big $ and

can upgrade to pro)

Hootsuite has a great blog that they update constantly with new information.

You can even go to HoosuiteUniversity and graduates get a badge to display on their webites.

Hootsuite recently blogged about 2 new

features that are exciting.

The first one is the ability to create

Facebook comment stream to monitor posts

you want to follow

The second is the HootSuite App Directory

that includes YouTube, Flickr, Tumblr and Get

Satisfaction. These can now be added to your

dashboard streams.

I added Twitter and

Facebook.

Hootesuite & Tweetdeck Tab and Fashion Hunters Tab

One stop shop for monitoring multiple social

networks

Gives organizations the ability to monitor

and manage their online brand and their

competitors

Hootsuite recently added LinkedIn Company

Pages and Groups in addition to profiles

Hootsuite won the award for the Best Social

Media Management tool in the 2010 Mashable

Awards.

Buffer – Tweet at the optimal

time

Twylah – Extend the life of a

tweet with a brand page

MarketmeSuite – Social Media

Dasboard

Tweriod – Find out when your

followers are on Twitter

Twilert – Brand Monitoring

TweetWally – Make a collection

of tweets and embed into your

blog

TweetLevel – Connect with the

right people

Check out my blog post

http://hlcaldwell.wordpress.com/2

011/10/30/tools-of-the-twitter-

trade/

Application of SIPT to social media

management tools

The social information processing theory

explains how people get to know each other

online, without nonverbal cues, and how

they develop and manage relationships in the

computer mediated environment.

Focuses on relationship development, the

speed at which they develop and the

maintenance of the relationships.

Social media management tools allow relationships to develop quicker, make them easier to maintain

The ability to see photos and videos also helps this process

I started following Sean Dixon on Twitter

Tweeted a thank you for speaking to our class with his twitter handle @seanmdixon

He tweeted back and included my Twitter handle @heatherlane17

www.hootsuite.com

www.tweetdeck.com

www.twitter.com

www.technorati.com

http://www.ragan.com/Main/Articles/43858.aspx

http://mashable.com/2011/10/06/hootsuite-linkedin-company-pages-groups/

http://technorati.com/business/small-business/article/i-dont-have-time-to-market/

http://technorati.com/business/small-business/article/ultra-effective-brand-reputation-management-tactics/

http://tweetdeck.posterous.com/

http://blog.hootsuite.com/

http://mashable.com/2011/01/07/mashable-awards-2010-announcing-the-winners/