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“The Who, What, Where, & WHAT THE!?” What is social media? Who are it’s participants? Why is it important? Authenticity vs. Privacy Your personal brand

Podcamp Hawaii 2008 Presentationv2

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A quick informative on the who,what,where, and why on social media. Presented at Hawaii Podcamp 2008.

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Page 1: Podcamp Hawaii 2008 Presentationv2

“The Who, What, Where, & WHAT THE!?”

What is social media? Who are it’s participants? Why is it important? Authenticity vs. Privacy Your personal brand

Page 2: Podcamp Hawaii 2008 Presentationv2

WHAT IS SOCIAL MEDIA

•Social media is a lesson, a communication tool, a distribution channel, and is it is a means, not an end.

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WHAT IS SOCIAL MEDIA

•Social media are primarily Internet-based tools for sharing and discussing information among human beings.

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Blogs and Microblogs • Blogs are highly consumable

• Easy for people to read and understand

• Allows comments, discussion, linking

• You have to look at it from two sides

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Social Networking • Facebook and MySpace are the big ones

• There are more niche ones - like Myartspace.com which is for artists that share a common interests

• Find the ones in your niche and then build a presence on them

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Forums and Groups• Often most overlooked

• Forums are most powerful for strong and passionate communities

• One key take away regarding forums is a site called Bigboards.com which ranks forum sizes

• Get involved. Talk to people. Look at logs of a viral campaign to see the forum activity

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Online Video• More than just uploading and telling friends

• A place where people can comment and respond

• A quick way to spread a message

• Established portals makes it easy for people to link directly

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Social News and Bookmarking

• The big ones are Digg, StumbleUpon, and Del.icio.us

• More than just bookmarking. It's about allowing people to see what your interested in

• With Digg there is a large barrier to entry because its competitive

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* comScore MediaMetrix (August 2008)- Blogs: 77.7 million unique visitors in the US- Facebook: 41.0 million | MySpace 75.1 million- Total internet audience 188.9 million

* eMarketer (May 2008)- 94.1 million US blog readers in 2007 (50% of Internet users)- 22.6 million US bloggers in 2007 (12%)

* Universal McCann (March 2008)- 184 million Worldwide have started a blog | 26.4 US- 346 million Worldwide read blogs | 60.3 US- 77% of active Internet users read blogs

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• YouTube = 10 percent of all internet traffic (source: Ellacoya Networks)

• YouTube & Wikipedia among top brands (source: brandchannel.com)

• Five of the top 10 websites are social (source: Alexa)

• Over 100 million blogs exist (source: Technorati)

• 120,000 new blogs launched every day (source: Technorati)

• 1.5 million posts per day (17 per second) (source: Technorati)

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Privacy vs. Authenticity@SurfDude07

023@danzelikm

an

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Cheers!!

Twitter - @danzelikman

LinkedIn / Facebook – Dan Zelikman

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APPENDIX

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