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The MediumThe Message
The MessengerLifecasting In The Social Media World
Tom Guarriello, Ph.D.TrueTalk Consulting, Inc.
[email protected]://www.truetalkblog.com
http://twitter.com/tomguarriellohttp://www.youtube.com/user/tlg847
http://www.vloggerheads.com/profile/TomGuarriello
Monday, October 12, 2009
Monday, October 12, 2009
Monday, October 12, 2009
social media
Monday, October 12, 2009
social mediahistory
Monday, October 12, 2009
social mediahistory
why? - meaning
Monday, October 12, 2009
social mediahistory
why? - meaninghow? - media
Monday, October 12, 2009
social mediahistory
why? - meaninghow? - media
what? - message
Monday, October 12, 2009
social mediahistory
why? - meaninghow? - media
what? - messagewho? - me
Monday, October 12, 2009
Monday, October 12, 2009
2004 2006
2006 2006
Monday, October 12, 2009
social media:how did we get here?
Monday, October 12, 2009
Monday, October 12, 2009
“We become what we behold. We shape our tools
and thereafter our tools shape us.”
Monday, October 12, 2009
social mediahistory
Monday, October 12, 2009
wabac machine
Monday, October 12, 2009
wabac machine32,000 years of
social media history in six minutes
Monday, October 12, 2009
30,000 BCE
Monday, October 12, 2009
6,200 BCE
Monday, October 12, 2009
6,000 BCE
Monday, October 12, 2009
3,500 BCE
Monday, October 12, 2009
2,000 BCE
Monday, October 12, 2009
~0-1800 CE
Monday, October 12, 2009
1825
Monday, October 12, 2009
1861
Monday, October 12, 2009
1861150 years of real time
long distance communication
Monday, October 12, 2009
1876
Monday, October 12, 2009
1890
Monday, October 12, 2009
Monday, October 12, 2009
Monday, October 12, 2009
“They get ready to kiss, begin to kiss, and kiss and kiss and kiss in a way that brings down the house every time.”
Monday, October 12, 2009
1920KDKA
Monday, October 12, 2009
1920KDKA “broadcasting”
Monday, October 12, 2009
1950
Monday, October 12, 2009
1959
Monday, October 12, 2009
1963
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1965
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Arpanet:1969
Monday, October 12, 2009
Arpanet:1969
(First virus: 1980)
Monday, October 12, 2009
1981
Monday, October 12, 2009
1981
Monday, October 12, 2009
1981
300 bps modem
Monday, October 12, 2009
CompuServe &
AOL1982
Monday, October 12, 2009
CompuServe &
AOL1982
Monday, October 12, 2009
The Well:1985
(Whole Earth ʻLectronic Link)Stewart Brand & Larry Brilliant
Monday, October 12, 2009
(big bang)1995
Monday, October 12, 2009
1998
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2000
Monday, October 12, 2009
2003
Monday, October 12, 2009
2004
Monday, October 12, 2009
2005
Monday, October 12, 2009
2006
Monday, October 12, 2009
2009
Monday, October 12, 2009
“lifecasting”2009
Monday, October 12, 2009
lifecasting
Monday, October 12, 2009
ancient needs
modern technologies
Monday, October 12, 2009
ancient needs
modern technologies
meet
Monday, October 12, 2009
social mediawhy? - meaning
Monday, October 12, 2009
why?what do you and your “audience”
want from social media?
Monday, October 12, 2009
physiological
safety
belonging
self-esteem
self-actualization
Abraham Maslow hierarchy of needs
Monday, October 12, 2009
physiological
safety
belonging
self-esteem
self-actualization
Abraham Maslow hierarchy of needs
Monday, October 12, 2009
physiological
safety
belonging
self-esteem
self-actualization
Abraham Maslow hierarchy of needs
“social needs”
Monday, October 12, 2009
David McClelland human motivation:
mix of needs
affiliationachievement power
Monday, October 12, 2009
David McClelland human motivation:
mix of needs
affiliationachievement power
Monday, October 12, 2009
belonging(affiliation)
self-esteem(power)
self-actualization
(achievement)
Maslow McClelland
Monday, October 12, 2009
motives shapeperceptions,
thoughts, emotions,
values,behavior.
Monday, October 12, 2009
our motives guide oursocial media choices...
and how we behave within them.
Monday, October 12, 2009
affiliation/belonging
Monday, October 12, 2009
self-actualization/ achievement
Monday, October 12, 2009
power
Monday, October 12, 2009
why?mix of needs
Monday, October 12, 2009
social mediahow? - media
Monday, October 12, 2009
what mediaare you using?
Monday, October 12, 2009
Monday, October 12, 2009
could you play Beethovenʼs
fifth symphony on a whistle?
Monday, October 12, 2009
of course, but itʼs a lotbetter to use the
Pittsburgh SymphonyOrchestra!
Monday, October 12, 2009
of course, but itʼs a lotbetter to use the
Pittsburgh SymphonyOrchestra!
LOL!
Monday, October 12, 2009
every medium hassomething it is
“best at”
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Monday, October 12, 2009
text: information
Monday, October 12, 2009
images:
Monday, October 12, 2009
images:
still or moving
Monday, October 12, 2009
images: experience
still or moving
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audio: intimacy
Monday, October 12, 2009
Monday, October 12, 2009
how?mix of media
Monday, October 12, 2009
social mediawhat? - message
Monday, October 12, 2009
Monday, October 12, 2009
“With telephone and TV it is not so much the message as the sender that is ʻsent.ʼ”
Monday, October 12, 2009
“With telephone and TV it is not so much the message as the sender that is ʻsent.ʼ”
if alive today, I think McLuhan would
say the same thing about “social media”
Monday, October 12, 2009
social media:the message is
“me”
Monday, October 12, 2009
what kind of “sender” succeeds in
social media?
Monday, October 12, 2009
what kind of “sender” succeeds in
social media?
?Monday, October 12, 2009
likeable
Monday, October 12, 2009
likeable
“more likeable”has predicted every presidential election
winnersince 1960
Monday, October 12, 2009
likeable
Monday, October 12, 2009
likeable
“someone like me”
positivenon-
judgmentalopen
securevulnerable
other-focused
friendly
real
Monday, October 12, 2009
engaging
Monday, October 12, 2009
engaginginteresting
informative
approachable
Monday, October 12, 2009
surprising
Monday, October 12, 2009
emotional
Monday, October 12, 2009
emotionalauthentic
passionate
distinctive
Monday, October 12, 2009
efficient
Monday, October 12, 2009
efficient
(twitterize)
succinct
Monday, October 12, 2009
storyteller
Monday, October 12, 2009
storyteller“sticky”
repeatable
timeless
meaningful
Monday, October 12, 2009
persuasive
Monday, October 12, 2009
persuasivecredible
influentialtrusted
Monday, October 12, 2009
likeable
engaging
emotionalefficient
what?mix of
qualities
Monday, October 12, 2009
Vin Scully
Monday, October 12, 2009
Monday, October 12, 2009
Monday, October 12, 2009
“I want them to know I’m sitting next to
them in the ballpark, talking.”
Monday, October 12, 2009
social mediawho? - me
Monday, October 12, 2009
so...after a long, hard day of
producing all this different content,
in all these
different media...who are you?
Monday, October 12, 2009
Monday, October 12, 2009
“Who are you?” said the Caterpillar.
Monday, October 12, 2009
“Who are you?” said the Caterpillar.
“I - I hardly know, sir, just at present - at least I know who I was when I got up this morning,
but I think I must have changed several times
since then.”
Monday, October 12, 2009
Whoever I am, I thank you, PodCampPittsburgh!
Monday, October 12, 2009