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Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)

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Discover how new enterprise 2.0 collaborative tools can transform the knowledge management inside your company.More info about Emakina Academies on http://www.emakina.com/academy/events.cfm

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Page 1: Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Page 2: Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)

David Rademaker

Strategic Consultant

Emakina

Introduction

Potential of Enterprise 2.0

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Warming up…

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Let’s watch

http://www.youtube.com/watch?v=OYecfV3ubP8

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Let’s watch

http://www.youtube.com/watch?v=OYecfV3ubP8

Today we will talk aboutToday we will talk aboutEnterprise 2.0Enterprise 2.0

And you’ll see whyAnd you’ll see whyyou will leave this session as a you will leave this session as a different person from the one different person from the one

who came in this morningwho came in this morning

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Quick Recap 2.0

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Web 2.0

Web 2.0 is set of buzzwords that point to the eradication of the classical web model and indicate a more democratic and collaborative web experience

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Web 2.0

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Web 2.0

Web 2.0 allows people to nurture the Internet Cloud and such people got Time’s person of year award

Key Web 2.0 features as:– The Web and all its connected devices as one global platform of

reusable services and data– Data consumption and remixing from all sources,

particularly user generated data– Continuous and seamless update of software and data,

often very rapidly– Rich and interactive user interfaces– Architecture of participation that encourages user contribution

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Some key Elements

Blogging

Rich Internet Applications

Podcasting

Social networks

Widgets / Mini applications

Wiki’s

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Is this relevant forcompanies?

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Company 2.0

Success of Web 2.0 on the internet

On the internet people commonly blog, participate in communities, generate content on video, photo, power-point sharing applications.

They browse and write blogs, they read and write wikis.

They publish and subscribe to feeds using rss, and share documents and information on groupwares.

Those social web applications that are used by the general public on the internet are known under the name “Web 2.0”.

Use of Web 2.0 behind the firewall?

The same design philosophies, technologies, approaches, interface rules will vastly impact the way enterprises are managing knowledge and information

Specific Web 2.0 and social computing tools that have been adapted for enterprise use include:

– Hypertext and unstructured search tools

– Weblogs for authoring and storytelling.

– Wikis for authoring and linking – Social bookmarking for tagging and

building folksonomy. – RSS Newsreaders for signaling

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Enterprise 2.0

Stimulating knowledge sharing

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What Is Enterprise 2.0?

Enterprise 2.0 is the use ofemergent social software platforms

within companies, orbetween companies and their partners

or customers.

Andrew McAfee

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The knowledge iceberg

What you think is knownand resides on the network

What is really knownand resides in the heads of people

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Attempted solutions

Partial solution The good The bad

Shared directories Everybody can accessNobody findsMessy structure

Central document repository Everybody can readFew can writeDepartmental bottle-neck

Shared folders in Outlook, Notes, ..

Close at hand Requires IT expertise

Departmental web pages Usually good at launchHow to maintain qualityMany remain passive

Email, newsletters You are notified Easily too much

Newsletters Easy & efficientNew employees have no access to past

Employee initiatives Can be strong katalystWhen employee is gone, initiative withers

Forums Information is archived No quality control

Is there a “best-of” solution?

See the answerin 30 minutes!

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Corporate Life before Enterprise 2.0

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Components of Enterprise 2.0

S

L

T

A

E

S

Search

Links

Tags

Authoring

Extensions

Signals

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Components of Enterprise 2.0

Search

Links

Tags

Authoring

Extensions

Signals

Life since Google:

Search, don’t organize

Keywords are preferred over navigation

Recent studies reveal: Less than 50% of employees find what they are looking

for intranet Almost 90% of people find what they need on internet

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Components of Enterprise 2.0

Search

Links

Tags

Authoring

Extensions

Signals

Google: link based popularity = voting mechanism

Ratio: (Human) links are indication of relevancy & quality Links are contextual and add value to structure

Validity Very relevant on internet: huge population and variation;

truth by numbers Challenge on today’s intranet: few people control content

and masses can not interact… YET

Less than 50% of employees find what they are looking for intranet Almost 90% of people find what they need on internet Coincidence?

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Components of Enterprise 2.0

Search

Links

Tags

Authoring

Extensions

Signals

Blogs & wikis prove:

People like to write and contribute

Challenge:

But even lower echelons in chain have value:

voting, evaluation, commenting, …

many small make one big

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Components of Enterprise 2.0

Search

Links

Tags

Authoring

Extensions

Signals

Most popular wish from employees:

BETTER CONTENT ORGANIZATION

New trend = tagging = adding keywords

Taxonomy = content categorization by (few) experts Folksonomy = dynamic categorization by many folks

Focus on usage and consumption, not organization Allows knowledge usage pattern visualization Classify content according to relevance

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Components of Enterprise 2.0

Search

Links

Tags

Authoring

Extensions

Signals

Extrapolation of likeability (made popular by Amazon)

Process

1. Search on topic

2. Vote for first page

3. If like vote 4. If dislike vote 5. System learns at multiple levels

Individual user Community level Global level

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Components of Enterprise 2.0

Search

Links

Tags

Authoring

Extensions

Signals

Email was great innovator; now often considered as spam Higher exposure to more relevant information could lead to

information overload how to fight it?

Solutions

1. Single line emails telling that a page has changed

not super clever…

2. RSS = Really Simple Syndication

Get notified of something you want to see

at the moment you’re ready to see it

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What should YOU do?

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Modern management

As modern manager, your role is not to control resourcesbut to stimulate resources

Not:– TAG THAT!– BLOG THIS!– SYNDICATE THAT!– BOOKMARK THIS!

But:– “If you build it, they will use it”– Offer them a platform that will benefit them– Offer them technology to provide solutions to unknown problems

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Success factors

1Receptive Culture

Cultivate new collaboration processes

2Common platform

One large wiki instead of multiple disconnected ones

3Informal rollout

Underpromise, overdeliverPilot projects

Loose guidelines

4Managerial support

Lead by exampleSeed information consumption

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Risks

1Doesn’t catch on

You need at least a good mix of

2Unintended use

Use it in stable information focussedcompanies with potential for “drive”

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Putting it all together

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Meet Charlie

http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20

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Your bottom-line advantage?

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If you manage to unlock the social collaboratingknowledge worker within your company you will get…

If you manage to unlock the social collaboratingknowledge worker within your company you will get…

The result?