Marquis PlatinumInvestor

Presentation

Marquis PlatinumInvestor

PresentationInvestor presentation

January 2008Investor presentation

January 2008

contents

• The Energy Drink Category

• The Marquis Platinum Opportunity

• Marketing Plan

• Financial Review

• From 2000 to 2005, the energy drink category grew an average of 50% per year, totaling over $3 Billion in 2005. Diet energy drinks are growing at nearly twice that rate.

• In 2006, energy drink sales exceeded $4 Billion and both Goldman Sachs and Mintel predict that the energy drink market will approach $10 Billion by 2010.*

• *Source: Mintel Research

The Energy DrinkCategory

• Global Energy Drinks 2007 reports that the global energy drinks market advanced 17% in 2006 to 3,431 million litres. The report shows that US consumers drank 990 million litres of energy drinks in 2006, 47% more than in 2005.

• The study shows that although US growth has been dominated by male-oriented energy drinks, manufacturers are successfully tapping in to a wider trend towards healthier products and consumers are enjoying a new wave of all natural energy drinks with multiple health benefits.

The Energy Drink Category

• The category has experienced this phenomenal growth despite considerable product shortcomings:

• “Artificial” taste and appearance

• Questionable ingredients (France currently prohibits the sale of Energy drinks)

• Promotes “jitters” and sleeplessness

• One-dimensional marketing

The Energy Drink Category

• The energy drink market is dominated by imagery targeted to young adult males.

• These images are now firmly imprinted in consumer’s minds and are so pervasive that they have come to define the category.

• The brands that fueled this mentality are now limited to competing with one another in this narrowly defined space.

• This presents a unique opportunity for a “premium” brand to emerge....

...Enter

Marquis Platinum...Enter

Marquis Platinum

aLuxury

“Vitality”Drink

aLuxury

“Vitality”Drink

Background

• Marquis Platinum is produced by Wild Flavors, the top U.S. Beverage Design Firm. Wild Flavors was so enamored with the Marquis Platinum concept that they opted to waive R&D fees in exchange for the exclusive rights to produce it

• Developed as a healthful alternative to energy drinks, Marquis Platinum Vitality Drink eliminates taurine and synthetic caffeine in favor of all-natural ingredients

Energy vs. VitalityEnergy vs. VitalityEnergy Vitality

Synthetic caffeine All-natural caffeine from

Green Tea and Guarana

Equivalent to 1 cup of coffee (and often much

more)

Equivalent to less than 1 cup of coffee

Extremely high levels of Taurine

Taurine Free

Artificial flavors and colors

All Natural

Benefit profile

• Refined taste and appearance

• All-natural ingredients

• Taurine-free

• Only 30 calories per serving

• Natural Caffeine from Green Tea Extract

• Anti-Oxidants

• Fat-burning catechin compounds

• Guarana and B12

• Promotes collagen and elastin production

A “cosmeceutical” Breakthrough

• Marquis Platinum’s proprietary blend of Aloe Vera, Co-Q10 enzymes, Pine Bark Extract, Vitamin B12 and Green Tea Polyphenols deliver youth enhancing properties, cellular refreshment, antioxidants and metabolic enhancement to stimulate wellness and elevate mood.

A Hangover Preventer?

“The mechanism of hangover is not well understood, making it hard to say why a particular product might treat hangover effectively. I have it on good authority that Marquis Platinum works quite well for this purpose! Figuring out how it does so, beyond the obvious benefits of healthful hydration, may provide us insight into not only this intriguing product, but the nature of hangover itself. I am hoping my lab may play a role in this effort.”

David L. Katz, MD, MPH, FACPM, FACPDirector, Prevention Research CenterYale University School Of Medicine

The Marquis Platinum Marketing Opportunity

• A major opportunity exists to target an “enlightened” user that resists the imagery and questionable ingredients of conventional energy drinks.

• No brands are currently occupying the “Premium” tier among energy drinks. (Their unhealthy ingredients may have precluded them from pursuing this positioning).

• This presents a major opportunity for MP to develop a new “luxury energy” category (the way Grey Goose redefined the Vodka category with luxury packaging and pricing)

Distribution

• MP will be offered exclusively to finer hotels, restaurants and nightclubs (many of which have rejected energy drinks based on their ingredients and imagery). This distribution strategy will serve two key purposes:

• help to establish the brand as a luxury item

• promote peer-to-peer recommendations as it will likely be consumed in group settings

PricingPricingMarquis Platinum

is priced at $2.50 per can or $60 per 24-12 oz case wholesales with a $4 per can suggested

retail price in restaurants and $10 srp in bars

and clubs

Marquis Platinum is priced at

$2.50 per can or $60 per 24-12 oz case wholesales with a $4 per can suggested

retail price in restaurants and $10 srp in bars

and clubs

• The market is already recognizing the viability of a “Vitality Drink”; Exclusive clubs and restaurants that have refused to carry “energy” drinks are embracing Marquis Platinum as a sophisticated alternative.

• Marquis Platinum has been embraced by top Hotels, Nightclubs

and Restaurants in NYC and Los Angeles

In just 12 weeks time, the buzz has already begun positioning Marquis Platinum as the Luxury Refreshment found in the hands of Hollywood’s elite. John Legend, Kanye West, Sir Richard Branson, Eve, Carmen Electra, Eric Dane,

Jennifer Hudson, Dylan Mc Dermott, Harvey Keitel and Balthazar Getty have all been spotted sipping the new Vitality Drink.

The Press has been extremely receptive to the Marquis

Platinum story.

The “Perfect Platinum” is quickly becoming a hit among tastemakers in NY and LA. The unusually refreshing bubbly has become a perfect complement to the brunch and dinner menus at

fine restaurants and bottle service for clubs

• Moet Henessy / Louis Vuitton Group has provided Marquis Platinum with Belvedere Vodka to include in our gift boxes and is seeking to expand the Partnership

Early Successes

Early Successes

• The Princess of Qatar purchased a container load after her initial exposure to Marquis Platinum

Virgin America Airways

• Richard Branson served Marquis Platinum w/ Champagne on the maiden voyage of Virgin America Airways from san francisco to las vegas. to their surprise, no one suffered a hangover.

Brand Identity

• Sexy

• Intelligent

• Benevolent

• Enlightened

Target Audience

• “Tastemakers” including musicians, artists, models, actors and designers

• “Sophisticates” who resist energy drinks due to their imagery and ingredients

• Energy drink “graduates” who have outgrown the jitteriness and sleeplessness

• Young, image-conscious adults who view their drink selection as a fashion accessory

• Establish leadership in the new “Luxury Energy” category

• Gain distribution in select venues

• Create “ambassadors” for the brand

• Build a powerful brand

• Arm consumers with the tools to spread the word about Marquis Platinum

Marketing Objectives

marketing Tactics

• Sponsor parties at top nightclubs

• Promote awareness by establishing a naming convention for use in bars and restaurants (e.g. “Belvedere Platinum”, “Remy Platinum”, “Tanqueray Platinum”). This will serve to reinforce the “Platinum” name and suggest that the accompanying spirit is being “upgraded” to Platinum

• Image advertising in high-end magazines (e.g. “Wallpaper”)

• Develop partnerships with a premium spirit to cross-promote and co-host events (and gain access to their distribution channels)

• Focus the launch in key cities to insure comprehensive marketing coverage before rolling out nationally

• Send models into nightclubs and have them order Marquis Platinum

• Ultra-premium pricing

• Welcome “kit” at mini-bars of top hotels

Marketing Tactics

• Make Marquis Platinum available in limousines, yachts and private jets (i.e partner with Marquis Jets)

• Continue to emphasize public relations

• Product placement / Enlist a musician to write the Marquis name into a song

• Leverage our access to Hollywood tastemakers to gain high-profile exposure

• Sponsor green events as a means to promote “enlightened energy” and Marquis Platinum’s “1% for Green” initiative