Presentatie van Mateen Greenway

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Radical InnovationThe New Style of Business

Mateen Greenway, Fellow

EMEA Innovation CT

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2

Megatrends create new stresses and

opportunities Geopolitics:

Globalization 3.0

Technology:

Pervasive

Technology

Geopolitics:

Global Grid

Technology:

GRIN

Technologies

Ensure livable

megacities

Do work differently

or do different

work?

Demographics:

Urbanization

New investments,

reduce threat

Who owns the

data?

Efficient health

care provisioning;

who will take

lead?

Environment:

Energy

dependency

Geopolitics:

Rising power of

EastDecline of the

West?

Geopolitics:

Market State

Crowdsourcin

g, open

innovation, ...

Demographics:

Global mobility

Push Global

decentralized

enterprise

Talent gap; new

wave of immigration

Governments

new Partners

Demographics:

GenY

Environment:

Global Warming

Demographics:

Ageing

Population

New education

Active monitoring;

reduce threat


Megatrends are impacting our business & personal

lives

Notes:


MegatrendsChange

&

Value

MegatrendsScarcity & new demands intersecting with abundant technology to drive new

value

Urbanization

Aging

Population

Resource

scarcity

Greater access

to education

Individual

empowerment

Millenials

Security

Scarcity

* Note these are only a subset of applicable trends

SciTech Megatrends

Abundant / Disruptive

Technologies

AI

IT

abundance

BioTech

Computational World & IoTAugmented-reality

and interface

advances

New

business models Gamification

NanoTech

Automation

Cognitive

Computing

Economic

Rebalancing

Scarcity & New Demands Technology

Abundance

New Media

Eco-Systems

Globally

Connected World

Talent

Scarcity

Globalization


Defining Innovation

The act of changing the established way of doing things

The ability to turn knowledge into value

Linking emerging technologies with emerging markets

Innovation is not merely creativity ... it‟s not just having new ideas, but also

'bringing them to life.„

Creativity is about coming up with the idea

Innovation is about applying the idea

“Defending yesterday—that is, not innovating—is far more risky than making tomorrow.”Peter Drucker: Innovation and Entrepreneurship

http://upload.wikimedia.org/wikipedia/commons/e/e1/HenryMoore_RecliningFigure_1951.jpg


The Internet

Client/Server

Mobile, Social, Big Data & The Cloud

Mainframe

Database

ERP

CRM

SCM

HCM

HCM

PLM

MRM

Amazon Web Services

OpSource

IBM

GoGrid

Rackspace

Joyent

Hosting.comTata Communications

Datapipe

PPM

Alterian

HylandLimeLight

NetDocuments

NetReach

OpenText

PaperHostXerox

Google

HP

MicrosoftSLI Systems

EMC

IntraLinks

Jive Software

Qvidian

Sage

salesforce.com

SugarCRM

Volusion

Xactly

Zoho

Adobe

Avid

Corel

Microsoft

Paint.NET

Serif

Yahoo

CyberShift

Saba

Softscape

Sonar6

Ariba

Yahoo!

Quadrem

Elemica

Kinaxis

CCC

DCC

SCM

Cost Management

Order Entry

Product

Configurator

Bills of MaterialEngineering

Claim

Processing

Inventory

Manufacturing Projects

Quality Control

Business

Education

Entertainment

Games

Lifestyle

Music

Navigation

News

Photo & Video

Productivity

Reference

Social Networking

Sport

Travel

Utilities

Every 60 seconds

400,710 ad

requests

23,148 apps

downloaded

Unisys

Burroughs

Hitachi

NEC

Bull

Fijitsu

ADP VirtualEdge

Cornerstone onDemand

CyberShift

Workbrain

KenexaSaba

Softscape

Sonar6

SuccessFactors

Taleo

Workday

Workscape

Exact Online

FinancialForce.com

IntacctNetSuite

SAP

NetSuite

Plex Systems

Cash Management

Accounts

Receivable

Fixed AssetsCosting

Billing

Time and Expense

Activity

Management

Payroll

Training

Time &

Attendance

RosteringSales tracking &

Marketing

CommissionsService

Data Warehousing

98,000 tweets

Finance

box.net

Facebook

LinkedIn

TripIt

Pinterest

Zynga

Zynga

Baidu

Twitter

TwitterYammer

Atlassian

Atlassian

MobilieIron

SmugMug

SmugMug

Atlassian

Amazon

Amazon

iHandy

PingMe

PingMe

Associatedcontent

Flickr

Snapfish

YouTube

Answers.com

Tumblr.

Urban

Scribd.

Pandora

MobileFrame.com

Mixi

CYworld

Qzone

Renren

Xing

Yandex

Yandex

Heroku

RightScale

New Relic

AppFog

Bromium

Splunk

CloudSigma

cloudability

kaggle

nebula

Parse

ScaleXtreme

SolidFire

Zillabyte

dotCloud

BeyondCore

Mozy

Viber

Fring Toggl

MailChimp

Quickbooks

Hootsuite

Foursquare

buzzd

Dragon Diction

eBaySuperCam

UPS Mobile

Fed Ex Mobile

Scanner Pro

DocuSign

HP ePrint

iSchedule

Khan Academy

BrainPOP

myHomework

Cookie Doodle

Ah! Fasion Girl

Disruptive innovation is accelerating

698,445 Google

searches

168 million+

emails sent

217 new mobile

web users

Volume of data by 2020:

35 billion zettabytes

Effects

Ave. cost of a security

breach: $8.6M USD

2/3‟s CIOs shifting

spend to cloud


But Let‟s be Realistic…We are too busy with our day to day activities to innovate

We don‟t have the money to innovate

Perfect Delivery is not enough anymore

Delivery is increasingly the price of entry not the answer.

.

Or to put it another way

When you are up to your ass in alligators, it‟s hard to remember

that your job is to drain the swamp!


The Big Question?

Why is my

personal IT

experience

better than my

work one?


Simply Put, There Are 3 Common Business Themes

Seen across many regions and industries, including in the Public Sector

Customer/Citizen engagementEngage more widely with customers / citizens on their terms and match the customer service expectations of the 21st century

Productivity for employees

Provide employee services , including BYOD, that meet consumer-level expectations while maintaining sufficient control and keeping users accountable

Cost Reduction

Reduce the Cost of Providing GovernmentServices


Quality Improvement

Inn

ova

tion

Big “I”

Innovation

Creating

change

Little “i” innovation Perfecting

current state

Innovation versus Continuous Quality

Improvement


From Products to Services!

Characteristic Product Service

Output Tangible Intangible

Customer contact Low High

Uniformity of output High Low

Labor content Low High

Uniformity of input High Low

Measurement of

productivityEasy Difficult

Opportunity to correct

quality problemsEasy Difficult

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12 12

Steel production

Automobile fabrication

Home remodeling

Retail sales

Auto Repair

Appliance repair

Maid Service

Manual car wash

Teaching

Lawn mowing

High percentage goods

Low percentage service

Goods-service Continuum

Low percentage goods

High percentage service


Demands and pace of change are increasing

Organizations are increasingly part of a dynamic

ecosystem

Suppliers

Information

sources

Communities

Your

OrganizationEmployees

PartnersDevices

Customers &

Citizens

• Everything and

everyone‟s connected

• Anywhere, any time, any

access

• Immersive experiences,

unhindered commerce,

instant gratification

• More market

opportunities; more

disruptive competition

• Business and IT

strategies converging

Regulators

Your

Competitors


Our Customer‟s Drivers for the New Style of IT

PCsClient / Server

New Style of

IT

Social Media

Systems of Record

Systems of Engagement


Legacy

Client/Server

Web 2.0

Old Style of IT New Style of IT

Big Data

Mobility

CloudHardware Software Services

The Bridge

• Optimize legacy

investments

• Create new architecture

for the mobile revolution

Social

Un-predictable/DynamicPredictable/Static

This Means That Current It Infrastructure Strategies are UNSUSTAINABLE


Engaging and transacting

CloudMobility

Big Data Automation Security

As expectations of the

enterprise change ...

new models enable

economical delivery of new

experiences …

that are context

aware, seamless

and secure.

Enterprises need to align to 6 megatrends


What Actually is The New Style of IT?

ServicesTransformAdvise Manage

Decision Support Transactional Engagement

Legacy & Hybid Cloud

Big DataSocial Media

MobilityOperation

s

Citizen / Customer

ExperienceSecurity

Applications


Do You Have An Innovative Culture?

Three attitudinal traits

Tolerance for risk

Future market focus

Willing to cannibalize

Two structural traits

Product champions

Incentives for enterprise

Maslow‟s Hierarchy of Needs


Learning from creative industries

Is a vast field dealing with the interplay of various sub-sectors from traditional art crafts to technology-oriented multi-media services

Creative

Industrie

s

Visual Arts

Literature

and

Publishing

Design

Traditional knowledge Music

Performing

Arts

Audio-VisualsDigital

Animation and

Multi-media(UNCTAD)

Paintings, sculptures

and photograpy

Books,

newspapers and

periodicals

Architecture, interior

objects, fashion and

jewellery

Art crafts, festivals and

cultural activities Concerts, CDs,

tapes, digitalized

music

Theatre, dance,

opera, puppetry,

circus

Broadcasting, cinema,

television, radio

Software,

videogames and

advertising


Fundamentally It‟s About Asking the Right

QuestionDon‟t just fix symptoms, go after causes

Classic approach to problem-solving is to identify the problem and then

try to remove them.

• Understand of the questions you are asking.

• Evaluate these questions: Is this a good question? If not, what’s a

better one?

• Choose the better question. Be intentional.


Level 5 - A rare scientific discovery or pioneering invention of an essentially

new system.

Level 4 - A new generation of a system that entails a new principle for

performing the system's primary functions. Solutions are found more often

in science than technology.

Level 3 - Fundamental improvement to an existing system using methods

known outside the industry.

Level 2 - Minor improvements to an existing system using methods known

within the industry.

Level 1 - Routine design problems solved by methods well known within the

specialty. Usually no invention needed.

Embedded

Incremental

Step

change

New

scientific

discovery

Next

generation

The Level of Ambition


You know IT is key to enhancing your organization, but how do you get there?

How can this “new style” create business value

How can IT:

• Support our growth strategy? How can we

achieve business objectives faster?

• Provide better business processes?

• Help our enterprise control costs?

• Help us better interact with and understand

the needs of our customers/citizens?

• Help my employees collaborate better and

balance work/life?

• Protect our intellectual property?

• Help us if we acquire another company; how

do we merge systems?

Who‟s going to help me with all this?


Evolution of Business Impact Levels

IT Operations

IT Back Office

IT becomes a Key Component in all

Products & Services

IT to Run the Business

IT Automation of bureaucratic business

processes

Completely changing the way customers interact with

Companies will deliver cost savings, service improvements

and eco-benefits


Airline passenger transactions – a NSoIT

example

Courtesy of Forrester

„Always connected‟ customer transactions, between systems of record and

systems of engagement, requiring execution speed and quality to build

customer loyalty in a highly competitive airline industry


Healthcare – One slide Overview

• Ageing Population

• Increasing Cost of

Healthcare

• End of Antibiotics

• Consolidation of the

Pharma Industry

reducing amount of

research

These Eco-System Drivers

Integrated & Automated

Less Invasive, Preventive, Image

based

Patient Centric

De-CentralisedShift to Community

PersonalisedMedicine

“Theranostics”

Preventing Sickness “Wellness”

Patient Flow

Diagnosis & Treatment

Focus

Monitor

Approach

Tools

Objective

becomes

Will cause material shifts in how

Healthcare is delivered

becomes

becomes

becomes

becomes

become

becomes

The Technology Megatrends to

support this include

• IoT

• Big Data

• Robotics &

Automation

• Mobility

• Computational IT


Healthcare 2020 - Integration

Integrate &Transform legacy infrastructure & applications

Manage and secure across legacy applications and cloud assets

EDRM / Portal MobilityInformation

Management &Analytics

Integrated

applicationsinfrastructure

Department Systems

In-House

Scanning

BPO Scanning

PAS/EPR

Social Care

Telehealth

Sensors

Care in the Community

Providers

Patients

Socialmedia

Video Audio Email Texts Mobile Sensors IT/OTDocs Searchengine

Images

Information sources

Big data

Provider-Centric Information

Health Policy

Shared Actionable

Data

Patient Experience

Management Information

SocialHealthcare

Resource Management

Patient-CentricMedical Staff

Patient Information

Digital Charts

Real-Time Management Visibility

Queue Management

Paramedic / First Responder

EDMEPR

Trust

Integration

Engine

Associated Health

and Social Care

Organizations

Electronic Health RecordsA2A, medical devices, communications,

building management, logistics, etc.

integration providing real-time alerting

(Deep and Thick)

Workplace 360

End-to-End Data Integration (Thin

and Wide)

Digital Hospital

Portal

Case Management

Workflow

CRM

Alerts “Team Scramble”

Workflow

Proactive Healthcare


Enhanced

Consumer

Experience

Example: Retail

Fit Mapping

Virtual Fitting

3D ScanningVirtual Model

Data Analytics

Fit Searching

Showrooming

Discover

“Analytics /

Actionable Insight”

Design

“The Frictionless

Experience”

Deliver

“The Agile

Organization”


Better,

Right Time

Decisions

Right information. Right person – Employee / Citizen. Right time.

Command of information drives increased business

performance

Foresight –What will happen?

Cause and Effect ->

Predictive

Hindsight –what happened?

Insight –

What is happening now?

In

Flightinformatio

n

Activeinformatio

n

Inactiv

einformatio

n

Right Time

Decisions


Innovators tend to describe change like this...


Change can feel more like this…


A Final Thought

If you were designing processes for a new company to do what your

company does,

How would you do it?

Would it be radically different from how you do it today?

Would this be the business you go into with a new company?


Questions?


Where Do Big Data, Mobility and Social Media

Fit In?



695,000 status updates

98,000+ tweets

698,445 Google searches

1,820TB of data created

11million instant messages

168 million+ emails sent

217 new mobile web users

Growing Internet of Things (IoT)

Pervasive

Connectivity

Explosion of

Information

Smart Device

Expansion

Every 60 seconds

2013

A new style of IT required for IoT

solutions

By 2020

40 Trillion GB(2)

10 Million(3)

… for 8 Billion(4)

A new era of accelerated innovationForever changing how citizens and the government interact, enabling new opportunities

30 Billion(1)

DATA

Mobile Apps

Devices


A real world example: Sensor data collected from US commercial jet engines during 1 year

1,041,600,500 TB

20 TB20 terabytes of

information per

engine every hour

2.5Average duration

for US flights in

hours

2twin-engine

Boeing 737

days in a

year

36528,537# of commercial

flights in the sky in

the United States

on any given day


“Big data” is high-volume, -velocity and –variety information assets that demand cost-

effective, innovative forms of information processing for enhanced insight and decision

making

Big Data defined

Information Sources

Big Data is no longer just a buzzword…

MobileTransactional Data SearchTextsCRM, SCM, ERP

$ € ¥

ImagesEmail Social MediaIT Ops AudioVideo

Velocity Volume

Variety Value

Big

Data

¹Source: Gartner, The Importance of 'Big Data': A Definition, June 2012


How future technology may impact business model

Unlocking the potential of Digital Relationships

SOCIAL NETWORKS utilized for

gathering information 1

PUSH OUT e.g. via Facebook targeted

job openings to individuals2

NEGOTIATE contract specifics via

electronic means3

CONDUCT interviews via video

conferencing 4

DIGITALLY interact in branch offices via

e.g. kiosk, tablets, touch screens

5

PREDICT future workforce and

labor demand

6 INTELLIGENCE DASHBOARD for

expressing business status

7

REAL TIME analytics utilized for assessing

market situation

8

INTEGRATED platform as a

vehicle for interaction

9


How Does Social Media Create Value?

Capture Unstructured

Data

Collaboration and

Discovery

Analytical Insight

Transformation

70-80% of all data in a company is unstructured

Capturing Tacit Knowledge

Folksonomies and Taxonomies

Accelerate Ideation and Innovation

Building Engagement & Strengthening Relationships

Accelerate Decision Making

Identifying Process Failures, constraints and weak points

Attention Management – Filtering the Flow

Data or Social Interaction – Pattern Analysis

Sentiment Analysis

Accelerating Decisions based on Data

Integrating Structured and Unstructured Data

Process Resiliency & Adaptive Paths

Handling Process Exceptions

Alleviating Process Frustration and Improving Adoption


Typical Mobility Use Case Examples

Customers

Employees

Police officers

Field workersMobile decision support,

mobile data entry

Education professionalsElectronic distribution of

learning or research material

Mobile Access to enterprise

apps and data

Information to and from the

incident, mobile data entry

Military

Customer Engagement apps

Improved information flow and

logistics

Mobile electronic formsBenefit Claimants

Greater collaboration, more

quickly with reduced effort

Better work/life balance

Increased customer

satisfaction

Better decision support,

reduced turn around time

Quicker resolution of claim

Improved maintenance with

less effort, reduced cost

More time on the beat

Increased safety

If Get Then benefit is


The things that matter most….

Opennot closed

Designedfor convergence

Provenexperience

Accelerate your move to the New Style of IT

Standards-based solutions

Open integration

Open APIs

Modern, common architectures

Modular technologies

Common management

Investment protection

Standard interfaces

Work with your other technologies

... Not just hardware... No lock-in ... Not piece parts


Summary: What Does This Mean for Me?

“Architect” “Programmer”

Think of it as Evolution in Action

New Development

Styles

Agile / Parallel

/Engaged

DevOPs

New Security Models

Mobile First and

Always

Increasing Business

Focus

Standard Platforms

Integration / Assembly

Hybrid Architectures

New Security Models



“Delivery” “Account Executives”


Output Based Service

Level

Shift from Cost to

Value Focus

Service Eco-Systems

Services not Products

“Factory” delivery of

Standard Services

Automation

DevOps



“Information Analyst” “Users”


Personal Apps not

Application

Transient Apps

Business Anywhere

Collaborative

“Automation of

Normal”

Reduction in Process

Work

Collaboration

Creativity