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Like many areas of the print industry, the traditional in-house Print Room or CRD has to move with the times to thrive and continue to provide valuable communication tools and services that their clients and organisation requires. The growth of digital communications is reshaping the print market, and is impacting the use of print and the production methods used to deliver it. These changes are creating opportunities for Print Rooms not only to win business from outsourced print providers but also to redefine their role within the enterprise.
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Print and beyond insights
Transforming the enterprise Print Room in the new world of digital corporate communications
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Contents
Changes in corporate communications New role of print How to take advantage Opportunities for Print Rooms Customer references Ricoh solutions Summary
07/04/2023 Version: [###] Classification: Internal Owner: [Insert name] 2
InfoTrends 2013
Print Roomsneed to
transform to address today’s business needs
Print Rooms are having to handle more document
electronically
Prints future hinges
on its ability tointegrate with
other channels
Competitionfrom electronic
channels is reshaping the
use of print
Organisations need to communicate with customers that have
different delivery preferences
The new role of print
Many print jobs are getting smaller as more documents are being delivered electronically
Consequently more print needs to be integrated with online communications
Digital printing on demand can be personalised or customised to create greater impact
Printing on demand not only reduces print inventory but can also lead to waste reduction
47% of printed
marketing materialswere linked to onlinedigital channels inthe last 12 monthsInfoTrends
“Print will remain a majorcomponent ofcommunication but itsfuture role depends onits ability to integratewith multiplecommunication channels.”InfoTrends
How to take advantage
With shorter print runs, there is even more reason to keep print runs in house
- but Print Rooms need to adapt and invest in new workflow tools to handle them
Print Rooms can become in-house communicationscentres of excellence
Ultra-responsive digital and print communication hubs
Automated workflow is the enabler to do more
New opportunities for Enterprise Print Rooms
The winning Enterprise Print Room
Increases relevance ofmarketing material with customised print on demand
Raises efficiency of document creation,production and delivery
Centralises print requests and control output across the organisation
Improves sustainability of printing
Case Study: KRZ, Germany
Challenges• Increase print capacity• Streamline document processes• Improve flexibility• Augment data security• Control infrastructure
Solution• Mono production printers• Customised management solution• Simple web-based interface• Page level reporting• Full document audit trail
Results• Improved productivity• Less manual intervention• Increased flexibility• Intelligently shared resources• Greater security
Ricoh output managementsolution streamlinesdocument processes andensures data integrity
“The new system effortlessly integrates data streamed by different operating systems, reducing the need for manual processing.”
Hr. Möllerfriedrich, Manager of Production Planning at KRZ
Case study: Deutsche Post
Challenges• Increase productivity• Automate processes• Print embedded fonts• Utilise specialised substrates• Monitor and control workflow
Solution• High quality output• Automated workflow• Ricoh Pro™ production printers - Colour and mono engines• 45,000 page hourly production capacity
Results• Flexible production systems• Quick response to deadlines• Easily meet peak production demands• Lower production costs• Reduced manpower
Ricohtransforms printinfrastructure atDeutsche Post
“With Ricoh’s help, we have established a fast and flexible print infrastructure. We can monitor and control the production workflow more effectively. The Ricoh solution is characterised by effective management, reliable performance and high productivity.”Jörg Liebl, Print Manager, Deutsche Post
Ricoh solutions for Print Rooms
Digital Printers– Mono Cutsheet production printers
– Colour Cutsheet production printers
– Finishing - wide range of options
TotalFlow Software and Services– Cross-media technology – integrate print,
online and mobile
– Output management - view all document process activity across the organisation
– Automated Workflow - print short run print jobs both quickly and cost-effectively
– Document process consultancy and implementation services
Summary
Today’s Print Rooms have a great opportunity to change their perception and value within enterprises
Using the latest digital technologies Print Rooms can become a centre of excellence in customer communications
They can take control of print and make the strategic transition to multi-channel delivery
Find out more on Ricoh Business Driver
Ricoh-europe.com/printandbeyond
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