Productcamp montreal 2010

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  • 1. Hello, Productcamp! Monday, November 29, 2010

2. Masochist self-help group. Monday, November 29, 2010 3. Engineering Finance Marketing Sales Responsibility Authority Monday, November 29, 2010 4. Its never been a better time to be a product manager. Monday, November 29, 2010 5. Clouds make experimenting easy. Monday, November 29, 2010 6. Analytics make experimenting smart & fast. Monday, November 29, 2010 7. It wasnt always this easy. Monday, November 29, 2010 8. A story, in three parts Coradiant, clouds, and analytics. Monday, November 29, 2010 9. About me Monday, November 29, 2010 10. GigaOm/Bitcurrent briefing on Cloud Computing (2008) InteropCloud (2009) The impact of latency on web business (2009) On the performance of clouds (2010) Application Delivery Networks (2009) Complete Web Monitoring (2009) WebOps (2010) Monday, November 29, 2010 11. Monday, November 29, 2010 12. Monday, November 29, 2010 13. Monday, November 29, 2010 14. Monday, November 29, 2010 15. Monday, November 29, 2010 16. The Coradiant story Monday, November 29, 2010 17. Monday, November 29, 2010 18. Pivoting the delivery model Monday, November 29, 2010 19. Conversion rate and order value 0 5 10 15 20 Conversion rate Order value 5.51 16.07 Differenceduetooptimization Monday, November 29, 2010 20. Monday, November 29, 2010 21. Two things will speed this up Reduction in upfront investment Improvement in measurement and analysis Monday, November 29, 2010 22. The democratization of IT A world where the primary channel is the web. Monday, November 29, 2010 23. http://www.ickr.com/photos/harshlight/3235469361 Monday, November 29, 2010 24. http://www.ickr.com/photos/theclevelandkid24/4251408727/ Monday, November 29, 2010 25. http://en.wikipedia.org/wiki/Adam_Smith Monday, November 29, 2010 26. http://www.ickr.com/photos/brewbooks/3319730327/ (16MB) Monday, November 29, 2010 27. http://www.ickr.com/photos/argonne/4563394851/ Monday, November 29, 2010 28. http://www.ickr.com/photos/ebeam/3586287989/ Monday, November 29, 2010 29. http://www.ickr.com/photos/ecastro/3053916892/ Monday, November 29, 2010 30. http://www.ickr.com/photos/binaryape/458758810/ Monday, November 29, 2010 31. http://50ans.imag.fr/images/galerie/Source/IBM-1130-1.jpg Monday, November 29, 2010 32. http://honeynet.onofri.org/scans/scan22/sol/submission/reverse.jpg Monday, November 29, 2010 33. http://www.ickr.com/photos/em007_uk/4211743886/ Monday, November 29, 2010 34. http://www.ickr.com/photos/caveman_92223/3531128799/ Monday, November 29, 2010 35. http://en.wikipedia.org/wiki/File:Bell_System_hires_1900_logo.PNG Monday, November 29, 2010 36. For much of its history, AT&T and its Bell System functioned as a legally sanctioned, regulated monopoly. The US accepted this principle, initially in a 1913 agreement known as the Kingsbury Commitment. Anti-trust suit led in 1949 led in 1956 to a consent decree whereby AT&T agreed to restrict its activities to the regulated business of the national telephone system and government work. Changes in telecommunications led to a U.S. government antitrust suit in 1974. In 1982 when AT&T agreed to divest itself of the wholly owned Bell operating companies that provided local exchange service. In 1984 Bell was dead. In its place was a new AT&T and seven regional Bell operating companies (collectively, the RBOCs.) http://www.corp.att.com/history/history3.html Monday, November 29, 2010 37. http://www.ickr.com/photos/ktylerconk/4096965228/ Monday, November 29, 2010 38. First: Monopoly good. Monday, November 29, 2010 39. Then: Monopoly bad. Monday, November 29, 2010 40. http://www.ickr.com/photos/wikidave/2867257631/ Monday, November 29, 2010 41. http://www.ickr.com/photos/mbrubeck/4460320021/ Monday, November 29, 2010 42. http://www.ickr.com/photos/raneko/4203965136/ Monday, November 29, 2010 43. http://www.ickr.com/photos/19646481@N06/4263667827/ Monday, November 29, 2010 44. http://www.ickr.com/photos/dok1/4547024596/ Monday, November 29, 2010 45. http://www.ickr.com/photos/mmbrown/3102707594/ Monday, November 29, 2010 46. Monday, November 29, 2010 47. http://www.codeproject.com/KB/miscctrl/ScriptStudio.aspx Wufoo.com Monday, November 29, 2010 48. Airfare DNS Cloud Public transit Important research Hotel Monday, November 29, 2010 49. You cant calculate ROI when I is zero. Monday, November 29, 2010 50. Its a license to experiment. Monday, November 29, 2010 51. No more excuses. Monday, November 29, 2010 52. Analytics everywhere Everything is an experiment Monday, November 29, 2010 53. Everybody has goals. http://www.ickr.com/photos/itsgreg/446061432/ Monday, November 29, 2010 54. Monday, November 29, 2010 55. Monday, November 29, 2010 56. Ad network Organic search Visitor Campaigns Reach Mailing, alerts, promotions Offer Upselling Purchase step Purchase step Enrolment Advertiser site Abandonment Disengagement 3 5 9 8 7 6 4 $ $ $ $ $ Conversion $ 2 1 11 Impact on site NegativePositive $$ Monday, November 29, 2010 57. Monday, November 29, 2010 58. Monday, November 29, 2010 59. Search results Good content Invitation Viral spread Visitor Social network link Content creation Moderation Spam & trolls Engagement Social graph Disengagement $ 1 7 6 5 2 4 4 3 11 $ $ $ Impact on site NegativePositive $ Bad content $ $ Collaboration site Monday, November 29, 2010 60. Monday, November 29, 2010 61. Helpdesk escalation SLA violation Renewal, upsell, reference Performance End user (employee) SaaS site Churn $ Refund $ 6 2 Enterprise subscriber 1 5 3 4 Good Bad Usability Good Bad Productivity Good Bad 7 Support costs $ Impact on site NegativePositive $$ $ $ Monday, November 29, 2010 62. Monday, November 29, 2010 63. Targeted embedded ad Advertiser site Ad network Visitor Media site Departure $ $ 5 6 4 3 Enrolment 2 $ 5 Impact on site NegativePositive $$ 1 $ Monday, November 29, 2010 64. Analytics is the measurement of movement towards those goals. http://www.ickr.com/photos/itsgreg/446061432/ Monday, November 29, 2010 65. NEW VISITORS GROWTH BOUNCE RATE LOSS CONVERSION RATE GOAL VALUE x TIME ON SITE PAGES PER VISIT NUMBER OF VISITS SEARCHES TWEETS MENTIONS ADS SEEN ATTENTION ENGAGEMENT CONVERSION Monday, November 29, 2010 66. Conversions Visits Shopping cart Payment options KPIs Monday, November 29, 2010 67. Bounce rate Conversions Visits Shopping cart Payment options Conversion rate Monday, November 29, 2010 68. http://www.ickr.com/photos/mrmoorey/160654236 Monday, November 29, 2010 69. http://www.ickr.com/photos/duncan/1252272164/ Monday, November 29, 2010 70. http://www.ickr.com/photos/intherough/3573333256/ Monday, November 29, 2010 71. http://www.ickr.com/photos/jetheriot/648950773/ Monday, November 29, 2010 72. Monday, November 29, 2010 73. Monday, November 29, 2010 74. Monday, November 29, 2010 75. Monday, November 29, 2010 76. Deploy Tweak Analyze Collect Why these matter Experiment faster and better Design BuildOperate Lower upfront investment More accurate feedback Faster iteration Monday, November 29, 2010 77. Not just for tech companies The big data world. Monday, November 29, 2010 78. Monday, November 29, 2010 79. Overshare h)p://su.pr/1keiym Monday, November 29, 2010 80. Monday, November 29, 2010 81. Speciessharing h)p://www.ickr.com/photos/luc/1824234195/ Monday, November 29, 2010 82. h)p://www.ickr.com/photos/sea)lemunicipalarchives/3974145507/ Monday, November 29, 2010 83. h)p://www.ickr.com/photos/gregory-moine/4303513582/ Monday, November 29, 2010 84. Monday, November 29, 2010 85. h)p://www.ickr.com/photos/spidermandragon5/2922128673/ Monday, November 29, 2010 86. h)p://www.ickr.com/photos/pixel_addict/465394708/ Monday, November 29, 2010 87. h)p://www.chris-place.com/game-shows/shows/millionaire/images/phone-a-friend.jpg Monday, November 29, 2010 88. Monday, November 29, 2010 89. h)p://www.ickr.com/photos/66164549@N00/2366402111/ Monday, November 29, 2010 90. h)p://www.ickr.com/photos/chriseos40d/3148210616 Monday, November 29, 2010 91. h)p://www.ickr.com/photos/themikelee/2036996518/ Monday, November 29, 2010 92. ://www.ickr.com/photos/themikelee/2036996518/ Monday, November 29, 2010 93. h)p://www.ickr.com/photos/blue_mountains_library_-_local_studies/2672973607/ Monday, November 29, 2010 94. h)p://www.ickr.com/photos/dvdmerwe/196002561/ Monday, November 29, 2010 95. h)p://www.ickr.com/photos/ariannemccarthy/516482621/ Monday, November 29, 2010 96. h)p://www.ickr.com/photos/st3f4n/3951143570/ Monday, November 29, 2010 97. Monday, November 29, 2010 98. Monday, November 29, 2010 99. h)p://www.ickr.com/photos/dlr/18787680/ Monday, November 29, 2010 100. eMarketer,January2009 Sharing like never before 2009 2010 2011 2012 20132008 88.8 44.6% 95.3 46.4% 101.7 48.2% 108.0 50.0% 114.5 51.8% 82.5 42.8% Millions Percent UsersgeneraUngcontentonline Monday, November 29, 2010 101. http://feedblog.org/2009/06/25/michael-jackson-spike-on-twitter/ Monday, November 29, 2010 102. Crowds are clouds. Quick to deploy, easy to analyze. Monday, November 29, 2010 103. So what does this mean for product managers? Monday, November 29, 2010 104. Getting features right matters less. Knowing whats not working, fast matters more. Monday, November 29, 2010 105. Getting features right matters less. Getting out of the ofce matters more. Monday, November 29, 2010 106. We should matters less. What if matters more. Monday, November 29, 2010 107. Your roadmap matters less. Parallel experiments matter more. Monday, November 29, 2010 108. Justication beforehand & business cases matter less. Realtime cost/ be