Share In The ConversationOctober 30, 2010

What the hell ?!

Your Product Mgmt Dream.or Nightmare.

Adam Covati@covati

http://argylesocial.com

Thank you to our sponsors:

A little bit about me

• ~6 years as a PM• Technical background• Marketing Software– mgmt& Analytics

• SMB to Enterprise• Been all over: – Sales, Engineering, Marketing, etc

• But I love Product Management

@covati

A little bit about Argyle

• Started in February• Social Media Management & Analytics• $33K grant in January• $325K seed round in Oct• Moving very fast

@covati

Our timeline

• Feb 15th

– first lines of code• April 8th

– Alpha launched• May 15th

– Beta launched• August 8th

– Full app launch

• I said fast@covati

Fast Planning

• Dream 2 years• Think 1 year• Plan 6 months• Design 3 months

• Ok, that’s a bit too simple

@covati

Using What’s There

• AWS – DBs, Servers, Queues, more• Spreedly – recurring payments• LAMP – no brainer• Kohana – software frameworks

• No new wheels here

@covati

Iterating With Customers

• Early direct feedback– In person!

• Feedback in the system

• Pester people via phone & email• Make them feel special, give them something

@covati

Experimenting

• Try things with minimal investments– Ship small pieces that add incremental value

• Learn from your ‘experiments’

@covati

Ask for forgiveness

• Sorry!

• Be genuine

• Keep trucking

@covati

Selling and Raising

• Selling vision & sizzle – it’s a fine line– The art of the possible– Nuts and bolts are important

• Raising in the triangle is ….– Interesting– Exciting– Frustrating– Possible

@covati

Thank you to our sponsors:

@covati