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Presentation given at API Strategy and Practice Conference in Amsterdam 2014. Focuses on the challenges and opportunities within an Enterprise to pursue innovation through OPEN API. This particular case study centers around Unibet - a leading online gambling company in Europe.
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SPORTSBOOK
CASINO POKER
Unibet Product Offering
Unibet Customer Base
Over 8.6M customer
sLicensed in 7 jurisdictions
Site offered in 20 languages
Unibet Ecosystem
Casino GamesSuppliers
B2B/SPORTSBOOK
Drivers for Open API
Our First Content
APIs
Key Insights
Growth Opportuniti
es
Why OPEN API?
Drivers for OPEN API
Provide Innovative Experiences
Cater for Niche Markets
Expand our digital offering
Engage in new channels
Tailor Personalised Experiences
CUSTOMERS
Our First Content APIs
• Simplified our development• Increased our control• Created more demand• Enabled our partners to innovate
Applications of Unibet Content APIs
Key Insights
API initiatives must be aligned to strategic business vision
OPEN API is not always understood
Key Insights
Provide education across the business
Concern and Fear of exposing APIs
Key Insights
Involve Security and Legal as early as possible
Security and Legal
• Communication is key• Understand context of data• Provide examples of visibility• Establish governance process
Key Insights
Agree on versioning strategies and SLAs across internal teams & with your
suppliers
Key Insights
Invest time and resources in your developer portal
Build OPEN API using an Agile Approach
EVALUATE
ANALYZE
DESIGN
DEVELOP
IMPLEMENT
Growth Opportunities
Augmented Reality & Second Screen
Final Thoughts
• Build strong technical foundations• Communicate across all aspects of your
business• Know that do you not know…so be Agile!• Explore the opportunities
“It is literally true that you can succeed best and quickest by helping others to succeed.”— Napoleon Hill
