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A presentation I gave at the '09 NTC in San Francisco.
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Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 0
Putting storytelling strategy into practice
Presented by Michaela Guerin HacknerApril 27, 2009
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1. Storytelling in the field: a case study
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Storytelling in the field
Uganda
Regardless of where we work, there are often amazing stories to tell…
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Go the distance
Ethiopia
Identify a good story…..
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The story
Alexanderena Nanzala
….At the beginning of the interview she proudly writes her long name on a piece of paper without hesitation -quite a feat for a woman with little education and only four months of literacy training. …
Uganda
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2. Empowering others to tell your story
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Identifying a good storyteller
Ethiopia
Choose someone who:• Has access.• Is passionate and curious.• Can tell the story from the perspective
of the subject.• Has the time to tell the story.
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Storytelling toolkit
Kenya
• Guidelines for how to identify a success story.
• Tools and translator if necessary.• A list of questions.• How to write a good success story.• Past examples.
Develop a storytelling toolkit that can be shared with staff members. Include:
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Providing a platform for recognition
http://worthwomen.typepad.com
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3. Sharing your story
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Low-bandwidth storytelling
• Blogs• Flickr and photos slideshows
(PictoBrowser)• PDF Handouts for download• Twitter • Facebook fan pages• Slideshare presentation or an
embedded slideshow on your site (e.g. Sound Slides)
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Celebrate your successes
Market your stories, and you never know who might pick them up.
…or what might happen next.
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Questions?
Contact Information:
Michaela Guerin Hackner
703.548.1855 x47
