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What does the word pinning mean to you? In the long-ago era of the 50s, being pinned meant a visual display of affection. Fast forward to 2012and pinning still means deep love with Pinterest. Pinterest is now the fastest growing online site for social sharing. This presentation will help you understand the significance of Pinterest, how you can help your clients understand how to integrate it into a total marketing program, and how you can use it in your own business.Brought to you by Mohawk MakeReady, this presentation can be used by your printing business for internal training initiatives.


  • 1.Why Printers Should Consider PinterestJuly 2012 Download Now--- to see full ---Speaker Notes July 2012 | Pinterest Introduction 1

2. PinningThe act of visuallysharing contentJuly 2012 | Pinterest Introduction 2 3. Visual StatsImage credit: FastCompanyJuly 2012 | Pinterest Introduction 3 4. Becoming Pin-proficientPinnerThe person who does the sharingPin It Button Button that can be placed on websites tofacilitate sharing. Pins added like this link backto the original source.PinboardA collection of pins created on a topicRepin Reposting someone elses pin July 2012 | Pinterest Introduction 4 5. Dont assume its not for youIts not just B2C B2Borganizations can benefit fromthe use of Pinterest, especially as a site traffic driver.July 2012 | Pinterest Introduction 5 6. July 2012 | Pinterest Introduction 6 7. Hey, you already have some visual content! Ebooks, brochures, white paperscreate a board that gives you instantcredibility Photos of happy customers! Even better if theyre using your product. Interesting videos your business has produced, your industry speakers(look for pinterests separate tab for videos) Showcase executive management, with bios and photos Repurpose images from your blog articles Infographics are hotand highly viewed on Pinterest July 2012 | Pinterest Introduction 7 8. Drake UniversityShowcases items ofinterest their studentsmight be interested in.July 2012 | Pinterest Introduction 8 9. Connecting print with pinDigimarcs Print-to-Pin technologyconnects printed material with thePinterest world using digitalwatermarking. July 2012 | Pinterest Introduction 9 10. Getting Started Visit, click Request an invite, and enter your emailaddress. (Or, ask a friend to already has an account to invite you). Choose your company name as your user name TIP: Make sure you use the same email address you use for yourbusiness Twitter account so you can easily share your new pins throughyour Twitter account too.July 2012 | Pinterest Introduction 10 11. Words of WarningYou acknowledge and agree that, tothe maximum extent permitted bylaw, the entire risk arising out of youraccess to and use of the site,application, services and site contentremains with you. July 2012 | Pinterest Introduction 11 12. Using Pinterest for YOUR Business Add a Pin It button to your website Pin examples of your workand work you love Create resourceful boards based on a few core keywords that you alreadyuse in your SEO strategyhow about packaging, invitations, annual reports Start following users you think would want to follow you back July 2012 | Pinterest Introduction 12 13. We can help Mohawk MakeReady provides practical tools and actionableinformation for digital printerslike you. Visit: to browse content, request a meeting, or join the community.July 2012 | Pinterest Introduction 13