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Really, Really Basic SEO

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Page 1: Really, Really Basic SEO

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FinCon12

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FUNDAMENTALS OF SEARCH ENGINE

OPTIMIZATION

REALLY, REALLY

BASIC SEO

Page 2: Really, Really Basic SEO

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ABOUT US

REALLY, REALLY BASIC SEO – FINCON12

Wise Bread Wise Bread Money Smart Life

GREG GO Will chen Ben edwards Ryan Guina

Cash Money Life

Page 3: Really, Really Basic SEO

= AGENDA

REALLY, REALLY BASIC SEO – FINCON12

Big Picture Tactics Hands On

The mission of search engines is to help HUMAN readers find content.

On- and off-site tactics that actually make a difference.

Questions?

Page 4: Really, Really Basic SEO

= THE BIG PICTURE

REALLY, REALLY BASIC SEO – FINCON12

SignalsBigger is better.

For HumansIt’s the people that matter.

Algorithm TweaksAlways improving.

Search ResultsHow results are organized.

How

Search

Engines

Work

Page 5: Really, Really Basic SEO

= SEARCH ENGINE SHAREPeriod: February - April 2012Source: statowl.com

81%

16%

3%

Google Yahoo/Bing Other

REALLY, REALLY BASIC SEO – FINCON12

81%

16%

3%

Google

Yahoo / Bing

Other(AOL, Ask, Baidu, etc)

Page 6: Really, Really Basic SEO

= SEARCH RESULTS RANKS

REALLY, REALLY BASIC SEO – FINCON12

Page 7: Really, Really Basic SEO

= WHO LINKS TO YOU

REALLY, REALLY BASIC SEO – FINCON12

Bigger = Trusted = Better

Page 8: Really, Really Basic SEO

= GOOGLE’S TESTING CYCLE

REALLY, REALLY BASIC SEO – FINCON12

Page 9: Really, Really Basic SEO

= SIGNALS FROM HUMANS

REALLY, REALLY BASIC SEO – FINCON12

Page 10: Really, Really Basic SEO

= GOOGLE ALGORITHM

REALLY, REALLY BASIC SEO – FINCON12

Source: seomoz.org

Algorithm constantly tweaked

Page 11: Really, Really Basic SEO

= THE TACTICS

REALLY, REALLY BASIC SEO – FINCON12

Off your siteGet links from trusted (bigger) sites.

On your siteHelp search engines understand.

What

You

Should

Do

Page 12: Really, Really Basic SEO

= THE TACTICS: ON SITE

REALLY, REALLY BASIC SEO – FINCON12

Meta tagsTitle and meta description.

Article focusAnswer one question per article.

Deep linksPath to related content.

Site structureThink “website,” not “blog.”On

Site

Tactics

Page 13: Really, Really Basic SEO

= SITE STRUCTURE

REALLY, REALLY BASIC SEO – FINCON12

1. “Start Here”2. Topics based on reader needs.

What’s great

Page 14: Really, Really Basic SEO

= TITLE & META DESCRIPTION

REALLY, REALLY BASIC SEO – FINCON12

Page 15: Really, Really Basic SEO

= HYPER FOCUSED ARTICLES

REALLY, REALLY BASIC SEO – FINCON12

How to… ?

Should i… ?

Page 16: Really, Really Basic SEO

= DEEP LINKS: LINK TO SELF

REALLY, REALLY BASIC SEO – FINCON12

Two examples from Freemoneyfinance.com

Page 17: Really, Really Basic SEO

= THE TACTICS: OFF SITE

REALLY, REALLY BASIC SEO – FINCON12

Bigger is betterOne big link > 10 small ones.

Expand your circlesFind authority in related niches.

Links links linksEach link = vote for your site. OFF

SITE

TACTICS

Page 18: Really, Really Basic SEO

= WHO LINKS TO YOU

REALLY, REALLY BASIC SEO – FINCON12

Bigger =

Trusted =

Better

Page 19: Really, Really Basic SEO

= related blogs

REALLY, REALLY BASIC SEO – FINCON12

Page 20: Really, Really Basic SEO

= HOW TO GET LINKS

REALLY, REALLY BASIC SEO – FINCON12

By building

relationships

1. Link roundup

2. Guest post

3. Syndication

Page 21: Really, Really Basic SEO

= WORKSHOP

REALLY, REALLY BASIC SEO – FINCON12

Let’s get our

hands dirty