Remote (unmoderated) Usability Testing

Lee Duddellwhatusersdo.com

What is it?

What can you do?

Examples

Free gift!(i.e. please don’t leave)

Survey

Which tools do you use?

WhatUsersDo

We’ve recruited a panel of UK internet users

1. You can set them tasks online

2. We record their voices and screens 3. You watch videos of their experience

i.e. remote unmoderated usability testing

WhatUsersDo Panel

Thousands of UK people (Europe soon)

Use their own computers from home

Paid £8

Aged 16 to 79

Filter Age, Gender (for free)

Custom screening launch this week

Panel Quality

Quarantine (not pro-testers)

Pay by PayPal and cheque

Clients’ rate users

Fresh users on each order

Guarantee

Obvious things you can do...

- usability test your website

- usability test your competitors’ websites

- get feedback on a pre-production website

- observe people playing a (browser/FB) game

Sample video

Link to usability video

... and you can

- simulate repeat visits

- get very rapid feedback on unplanned events

- see how people search/destination sites

- test your survey/marketing email (before you send it)

- win client pitches

- sell usability internally

Airline Sites

< 15 seconds to locate volcanic ash information

Korean Air

vs. Lab based approachesRemote = faster, cheaper, natural environment

Lab = eye-tracking, moderator, longer sessions

Many WhatUsersDo clients use both

It’s a secret weapon...

The user videos are so compelling you can use them to influence the people you work

with(don’t tell anyone though)

Your free gift!

Use your voucher codebefore midnight on Tuesday

www.whatusersdo.com