8
RESEARCH PRESENTATION Aston Hinson

Research presentation aston

Embed Size (px)

Citation preview

Page 1: Research presentation aston

RESEARCH PRESENTATIONAston Hinson

Page 2: Research presentation aston

WHAT IS THIS ABOUT ?

I have researched into similar products to find out what I need to include in my trailer, poster and magazine cover. There are certain conventions that are used to make a successful product.

I have done some audience research which has helped me to find out who my target audience are and what they would like to see in my trailer.

All of this will help my planning and production to help me make a successful product.

Page 3: Research presentation aston

SIMILAR PRODUCTS – CONVENTIONS FROM MAIN RESEARCH

In horror-comedy trailers they use lots of scenes from the movie itself.

Dialogue is minimal for horror trailers but horror comedy use lots of different sound effects.

The use of comedy in the trailers are very subtle but convey the points that are needed to be made.

There is some use of on screen writing to give information which can be very effective to the audience.

Page 4: Research presentation aston

SIMILAR PRODUCTS – PLANNING AND PRODUCTION FOR MAIN TASK I found out that I need to include lots of different shot

types which will then make my trailer successful as it gives you different views of what is going to happen and see characters different points of views.

By including all of the main characters in the trailer it helps to establish the film so I will do this in order to make my trailer successful.

Page 5: Research presentation aston

SIMILAR PRODUCTS – CONVENTIONS FROM ANCILLARY RESEARCH

The title of the film on the posters are very big and bold.

They use quite close ups for the main image on the posters to show who the main characters are.

The magazine covers always use one main image and usually concentrate on one film.

The root of the eye is conveyed in all of the posters because you see the masthead first then the image and then the main subject/film.

The colours used are mostly the same by using 3 main colours which keep the magazine cover on task and not confusing.

Page 6: Research presentation aston

SIMILAR PRODUCTS – PLANNING AND PRODUCTION FOR ANCILLARY TASK

By using a conventional layout by having the masthead at the top, the image central and the main cover line just below the image, it wont confuse the reader because this is how the route of the eye works.

By making the cover lines smaller than the masthead it shows what the magazine is called but then by having the main cover line in a smaller font but larger than the cover lines it shows what they magazine is mainly about.

Page 7: Research presentation aston

TARGET AUDIENCE My audience research showed me that humour is

the most important thing people would like to see in the trailer.

The one way that I could market my trailer, poster and magazine cover would be to upload it to a social networking site or make a Facebook/Twitter page because most of the people I surveyed said they used social media websites. So it’s a cheap way to market my product.

The things that they would like to see the most are adults and a hero or villain, so by including these it will appeal to the right kind of people as this is the information they gave me.

Page 8: Research presentation aston

TARGET AUDIENCE – PLANNING AND PRODUCTION If I tried to include the main things that people would

like to see in the trailer then it could make my product successful as it would be appealing to the people I most want it to.

By uploading my trailer to a social networking site then I could gain some good feedback to see what is good and what needs to be improved as my target audience are most likely to see it through this type of marketing.