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Agenda
• Problem and solution
• Benefits
• Example
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• Plain HTML != structured data
Problem
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Solution
• Plain HTML + rich snippets == structure data
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Benefits
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What’s in it for me?
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1. Mom's World Famous Banana Bread2. By John Smith, May 8, 20093. <img src="bananabread.jpg" />
5. This classic banana bread recipe comes from my mom -- the walnuts add a nice6. texture and flavor to the banana bread.
8. Prep Time: 15 minutes9. Cook time: 1 hour10.Yield: 1 loaf
12.Nutrition facts:13.240 calories, 9 grams fat
15.Ingredients:16.- 3 or 4 ripe bananas, smashed17.- 1 egg18.- 3/4 cup of sugar19....
21.Instructions:22. Preheat the oven to 350 degrees. Mix in the ingredients in a bowl. Add the23. flour last. Pour the mixture into a loaf pan and bake for one hour.
25.140 comments:26.From Janel, May 5 -- thank you, great recipe!27....
Example: original HTMLName AuthorImage
Description
And a lot of other
information
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Example: rich snippet1. <div itemscope itemtype="http://schema.org/Recipe">2. <span itemprop="name">Mom's World Famous Banana Bread</span>3. By <span itemprop="author">John Smith</span>,4. <meta itemprop="datePublished" content="2009-05-08">May 8, 20095. <img itemprop="image" src="bananabread.jpg" />
7. <span itemprop="description">This classic banana bread recipe comes8. from my mom -- the walnuts add a nice texture and flavor to the banana9. bread.</span>
11. Prep Time: <meta itemprop="prepTime" content="PT15M">15 minutes12. Cook time: <meta itemprop="cookTime" content="PT1H">1 hour13. Yield: <span itemprop="recipeYield">1 loaf</span>
15. <div itemprop="nutrition"16. itemscope itemtype="http://schema.org/NutritionInformation">17. Nutrition facts:18. <span itemprop="calories">240 calories</span>,19. <span itemprop="fatContent">9 grams fat</span>20. </div>
22. Ingredients:23. - <span itemprop="ingredients">3 or 4 ripe bananas, smashed</span>24. - <span itemprop="ingredients">1 egg</span>25. - <span itemprop="ingredients">3/4 cup of sugar</span>26. ...
28. Instructions:29. <span itemprop="recipeInstructions">30. Preheat the oven to 350 degrees. Mix in the ingredients in a bowl. Add31. the flour last. Pour the mixture into a loaf pan and bake for one hour.32. </span>
34. 140 comments:35. <meta itemprop="interactionCount" content="UserComments:140" />36. From Janel, May 5 -- thank you, great recipe!37. ...38.</div>
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Supported Types
• Recipes
• Products
• Events
• Reviews / ratings
• People
• Businesses / organizations
• Music
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Wrap up
• HTML + rich snippets == structured data
• Better search result
• Prominent search result
• itemscope, itemtype, itemprop
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Where to go from here?
• Schemahttp://schema.org/
• Structured data testing toolhttp://www.google.com/webmasters/tools/richsnippets
• We are hiring! Weddingful.com
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Remember
• With great power comes great responsibility.
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