Chicago Oct 3rd 2013

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Today’s Agenda!11:00 3 Steps to Accelerate to Cloud: Get Out Your Map

Ted Lewis, RightScale, Regional Sales Director 12:00 "Lunch !1:00 Demo: Agility in a Cloud-Enabled Enterprise

Vijay Tolani, RightScale, Cloud Solutions Engineer !1:30 3 Steps to Accelerate to Cloud: Plot Your Route

Ted Lewis, RightScale, Regional Sales Director!

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3 Steps to Accelerate to!

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3 Steps to Accelerate Your Cloud!1 Get Out Your Map

2 Pick Your Destination

3 Plan a Route

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Get Out Your Map!

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Choice!The Rise of the Clouds

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What a Difference a Year Makes!

Open Sourced

Goes OpenStack Launched

Adds Australia

GA

Apr Jun Aug Oct Dec Feb Apr

2012! 2013!

Launched

Grizzly Released

vCHS GA

Jun Aug

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Hybrid Matures!All of the Above

Single private 5%

Single public 11%

No plans 7%

Multi-public 15%

Multi-private 15%

Hybrid cloud 47%

Multi-cloud 77%

Source: RightScale State of the Cloud Report 2013

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Evolution of Hybrid Architectures!From a Portfolio of Resource Pools…

App 1 App 2

Public Cloud!

App 3 App 4

Private Cloud!

App 2

…to a unified Resource Pool.

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Using!Cloud!Unlocks!Value

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Cloud Maturity Model!

8%! 17%! 26%! 23%! 26%!

Source: RightScale State of the Cloud Report 2013

Cloud!Watchers!

Cloud!Beginners!

Cloud!Explorers!

Cloud!Focused!

No!Plans!

Planning! First project! Apps running! Heavy use!

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Benefits Grow!

0%

20%

40%

60%

80%

100%

Cloud Beginners Cloud Explorers Cloud Focused

% o

f Res

pond

ents

Business continuity Higher performance Geographic reach IT staff efficiency Higher availability Faster time to market with apps Greater scalability Faster access to infrastructure

12 Source: RightScale State of the Cloud Report 2013

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What Business Value Do You Want?!

Increase Enterprise Agility

Drive Operational Efficiencies

Expand Markets & Capabilities

Increase Investment Flexibility

Faster Time to Market Accelerate Innovation Fail (or Succeed) Fast

Cut Infrastructure Costs Reduce Overprovisioning Increase IT Efficiency

New Geographies New Capabilities Web-Scale Applications

CapEX to OpEX Reduce sunk costs Reduce lock-in

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Driving Business Value from Cloud!Agility New Markets and Products

Efficiency Changing the Financial Model

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Agility at Pearson!Requirements: •  Large scale, 3M+ students •  Single-tenant SaaS •  Multi-cloud •  Fast customer POC & onboarding

Solution: •  Clone-able, customizable

environments •  Consistent dev and production

environments •  AWS and Rackspace •  Ability to easily pilot and test

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What is Pearson Doing?!Our Goals •  Cloud can be connected •  At least as easy and integrated as anything else •  A test-bed for automation and integration •  A showcase for transformation Our Objectives •  Push-button deployment •  Automated integration into existing management tools.

•  Asset Management •  Monitoring •  Configuration and Software Deployment

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Using RightScale!•  Integration Bus model

•  RightScale brokers the APIs •  Simple hooks: RightScale provides the hooks •  Loose binding: Pearson owns most of the logic

•  The tools and time invested are not cloud-only •  Cross cloud support

•  Templates •  Images •  API (almost)

•  Easy to shift the integration points

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Efficiency at Samsung SDS!Requirements: •  Private cloud offering by ‘central

IT’ to business units •  AWS-like and AWS-integrated •  Low latency for data replication

Solution: •  Hybrid OpenStack & AWS cloud •  Additional ‘Availability Zone’ for

cost, HA, and performance •  Unified management with

RightScale

Copyright © 2013 Samsung SDS Co., Ltd. All rights reserved

§  Predictable High Performance

§  Samsung SDS Security Policy compliance

§  Flexible and Low Cost Infrastructure

Global, Elastic infrastructure to support unpredictable B2C Service traffic

BUSINESS DRIVERS

Cloud Controller Cloud Bursting/DR

Unified NOC CDN/ADN

Customized security Dedicated infra

SDS Directions B2C Service Requirements

Openstack

Scalability & Cost

Global Service

B2C Private Cloud (SPCS)

SPCS + Public Cloud = Hybrid

Integrated Global Operations

§  Unpredictable Demand

§  Low upfront investment

§  Unified Cloud Management System

§  Global Deployment that meets user performance

Copyright © 2013 Samsung SDS Co., Ltd. All rights reserved

HYBRID CONTROLLER!

Hybrid Cloud Controller (RightScale)

App Deployment Monitoring Automation Governance

Application Server

Database Server

Load Balnacer

Application Server

Database Server

Load Balnacer •  VPN •  Dedicated Line

Private Cloud(SPCS) Public Cloud

Resource/App Control/Management

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New Markets at Intercontinental!

•  Targeted Consumer Website for China

•  Global Training Environment

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Using RightScale!

•  Consumer site and training sites use auto-scaling to run efficiently

•  Minimizes the number of administrators needed to run these environments

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Opex at American Girl!Requirements: •  10x load increase after Christmas •  Quickly deploy infrastructure to

meet a marketing deadline

Solution: •  Scale 10 days in advance to

ensure capacity can handle load •  Stable system that does not need

to be actively managed •  Increased utilization and decrease

costs using AWS and RightScale

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Pick a Destination!

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What Do You Need to Consider?!

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Consideration: Consistency !

Consistent performance & reliability Consistent utilization

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Consideration: Security !Security outside the private network Heterogeneous APIs and behaviors

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Consideration: Waste!

Simple, flexible ordering Complex merchandising and procurement Self-service de-provisioning

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Consideration: Automation!Architectural rework Dynamic configuration Integrated monitors and orchestration

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Consideration: Tracking & Planning!

Budgeting Chargeback Purchase options

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Why!Cloud!Management?!

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Our View of Cloud Management!A framework of tools to solve cloud challenges and increase your ability to enjoy cloud benefits !Consistency and reliability of shared, commodity resources Secure access to a variety of remote, networked resources Self-service accessibility of an approved configuration menu Elastic, instantaneous scalability driven by automation!

Usage transparency and optimization!

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The Core Cloud Management Toolset!•  Resource management

•  Compute, network, storage •  Configuration & service management

•  Configuration management •  Service catalog

•  Governance •  Policy management •  Identity and access management •  Usage and cost management

•  Automation •  Resource monitoring and alerting •  Automated scaling •  Deployment orchestration

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What Does This Mean for Your Business?!1.  Combat complexity and stay

organized 2.  Respond quickly to customer

and market demands 3.  Spend less time firefighting 4.  Keep tabs on what’s

happening 5.  Stay flexible and portable 6.  Focus on your core

competencies

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Plot Your Route!

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Where to Start: Segment Your App Portfolio!

•  Greenfield •  Designed for

cloud

•  Web architecture

•  Elastic design

•  Monolithic •  Hairball

•  Legacy •  Standard

technologies

Elastic Web Traditional Cloud-Ready

ROI

Nightmare

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Evaluating Applications for the Cloud!•  Business impact

•  Should we put this app on the cloud? •  What benefits will we get?

•  Technical requirements •  Can we put this app on the cloud? •  How much will migration or build out cost?

•  Choose the best ROI

•  High business impact •  Appropriate technical requirements

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Business Impact: Framework Sample!App 1 App 2 App 3 App 4 App 5

Business Impact Fast time to market u u u u u Experimental u u u u u Demand fluctuation u u u u u Transitory/Time limited u u u u u Many instances u u u u u Many changes u u u u u DevOps/CI u u u u u New geographies u u u u u New capabilities u u u u u OpEX is desirable u u u u u

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Technical Fit: Framework Sample!App 1 App 2 App 3 App 4 App 5

Governance Factors Data Residency u u u u u Regulatory (PCI, HIPAA) u u u u u Security Requirements u u u u u Technical Requirements Load Balancer: Session

Affinity u u u u u

Application: Licensing u u u u u Cache: Persistent u u u u u Database: Working set size u u u u u Security: Egress filtering u u u u u …

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Refactor

Don’t Migrate Hold Off

Quick Wins Rank Your Apps to Prioritize!

App 9

App 7

App 2

App 3

App 5

App 1

App 4

App 8

App 6

Busi

ness

Impa

ct

Technical Fit

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4 Common Starting Points!Marketing Campaigns

Mobile Apps

Self Service Test & Dev

Batch Processing

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Your Cloud Team: Org Implications!

Create a cloud team with a mix of new and existing talent Evaluate existing processes, tools are only part of the story Focus on business drivers – agility, efficiency, new markets, opex

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A Cloud Itinerary!•  Lay out your cloud strategy

•  Understand your Business Value Tracks •  Develop your goals, what you want to accomplish •  Determine how you will evaluate success

•  Select applications and use cases based on ROI •  Start with the best, not the worst, technical fit •  Align to meaningful business impact •  Favor greenfield and cloud-friendly applications

•  Get started •  Stand up an application on a public cloud •  Run a POC private cloud •  Start using tools that will make scaling your cloud strategy easier