New York Sept 18th 2013

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Today’s Agenda!1:30 3 Steps to Accelerate to Cloud

Michael Crandell, RightScale, CEO Rishi Vaish, RightScale, VP of Product

2:30 Hybrid Cloud Strategies Jaret Chiles, Rackspace, Enterprise Cloud Solutions Architect!

2:45 Real-World Stories from the Road to Cloud Lawrence Sica, ICAP, Cloud Architect

3:30 Demo: Agility in a Cloud-Enabled Enterprise Claudio Gentile, RightScale, Cloud Solutions Engineer

4:30 Networking and Cocktails with the Experts

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3 Steps to Accelerate to!

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3 Steps to Accelerate Your Cloud!1 Get Out Your Map

2 Pick Your Destination

3 Plan a Route

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Get Out Your Map!

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Choice!The Rise of the Clouds

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What a Difference a Year Makes!

Open Sourced

Goes OpenStack Launched

Adds Australia

GA

Apr Jun Aug Oct Dec Feb Apr

2012! 2013!

Launched

Grizzly Released

vCHS GA

Jun Aug

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Hybrid Matures!All of the Above

Single private 5%

Single public 11%

No plans 7%

Multi-public 15%

Multi-private 15%

Hybrid cloud 47%

Multi-cloud 77%

Source: RightScale State of the Cloud Report 2013

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Evolution of Hybrid Architectures!

App 1 App 2

Public Cloud!

App 3 App 4

Private Cloud!

From a Portfolio of Resource Pools…

App 2

…to a unified Resource Pool.

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Using!Cloud!Unlocks!Value

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Cloud Maturity Model!

8%! 17%! 26%! 23%! 26%!

Source: RightScale State of the Cloud Report 2013

Cloud!Watchers!

Cloud!Beginners!

Cloud!Explorers!

Cloud!Focused!

No!Plans!

Planning! First project! Apps running! Heavy use!

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Benefits Grow!

0%

20%

40%

60%

80%

100%

Cloud Beginners Cloud Explorers Cloud Focused

% o

f Res

pond

ents

Business continuity Higher performance Geographic reach IT staff efficiency Higher availability Faster time to market with apps Greater scalability Faster access to infrastructure

12 Source: RightScale State of the Cloud Report 2013

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Pick a Destination!

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What Business Value Do You Want?!

Increase Enterprise Agility

Drive Operational Efficiencies

Expand Markets & Capabilities

Increase Investment Flexibility

Faster Time to Market Accelerate Innovation Fail (or Succeed) Fast

Cut Infrastructure Costs Reduce Overprovisioning Increase IT Efficiency

New Geographies New Capabilities Web-Scale Applications

CapEX to OpEX Reduce sunk costs Reduce lock-in

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What Do You Need to Consider?!

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Modular building blocks

Multi-tenant, high density

Purpose-built systems

Single-tenant, low density

Benefit: Pooled!

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Consideration: Consistency !

Consistent performance & reliability Consistent utilization

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Benefit: Accessible by Network & API!

Designed for networked access

Programmatic and extensible

Designed for isolation

Monolithic

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Consideration: Security !Security outside the private network Heterogeneous APIs and behaviors

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Benefit: On-Demand Self Service!

Focus on wait, throughput

Decentralized

Focus on service level

Centrally controlled

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Consideration: Waste!

Simple, flexible ordering Complex merchandising and procurement Self-service de-provisioning

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Benefit: Elastic Scale and Ephemeral Use!

‘Infinitely’ scalable

Sized to current use

Capacity-bound

Sized to peaks

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Consideration: Automation!Architectural rework Dynamic configuration Integrated monitors and orchestration

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Benefit: Metered Pay-Per-Use!

Opex

Allocation based on usage

Capex + Maintenance

Allocation based on forecast

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Consideration: Tracking & Planning!

Budgeting Chargeback Purchase options

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Why!Cloud!Management?!

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Our View of Cloud Management!A framework of tools to solve cloud challenges and increase your ability to enjoy cloud benefits !Consistency and reliability of shared, commodity resources Secure access to a variety of remote, networked resources Self-service accessibility of an approved configuration menu Elastic, instantaneous scalability driven by automation!

Usage transparency and optimization!

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The Core Cloud Management Toolset!•  Resource management

•  Compute, network, storage •  Governance

•  Policy management •  Identity and access management •  Usage and cost management

•  Configuration •  Configuration management •  Service catalog •  License management

•  Automation •  Resource monitoring and alerting •  Automated scaling and deployment orchestration

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What Does This Mean for Your Business?!1.  Combat complexity and stay

organized 2.  Respond quickly to customer

and market demands 3.  Spend less time firefighting 4.  Keep tabs on what’s

happening 5.  Stay flexible and portable 6.  Focus on your core

competencies

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Plot Your Route!

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Where to Start: Segment Your App Portfolio!

•  Greenfield •  Designed for cloud Cloud-Ready

Elastic Web

Traditional

•  Web architecture •  Elastic design

•  Monolithic •  Legacy •  Traditional vendors

✔✔

✔

?

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Evaluating Applications for the Cloud!•  Business impact

•  Should we put this app on the cloud? •  What benefits will we get?

•  Technical requirements •  Can we put this app on the cloud? •  How much will migration or build out cost?

•  Choose the best ROI

•  High business impact •  Appropriate technical requirements

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Business Impact: Framework Sample!App 1 App 2 App 3 App 4 App 5

Business Impact Fast time to market u u u u u Experimental u u u u u Demand fluctuation u u u u u Transitory/Time limited u u u u u Many instances u u u u u Many changes u u u u u DevOps/CI u u u u u New geographies u u u u u New capabilities u u u u u OpEX is desirable u u u u u

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Technical Fit: Framework Sample!App 1 App 2 App 3 App 4 App 5

Governance Factors Data Residency u u u u u Regulatory (PCI, HIPAA) u u u u u Security Requirements u u u u u Technical Requirements Load Balancer: Session

Affinity u u u u u

Application: Licensing u u u u u Cache: Persistent u u u u u Database: Working set size u u u u u Security: Egress filtering u u u u u …

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Refactor

Don’t Migrate Hold Off

Quick Wins Rank Your Apps to Prioritize!

App 9

App 7

App 2

App 3

App 5

App 1

App 4

App 8

App 6

Bus

ines

s Im

pact

Technical Fit

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4 Common Starting Points!Marketing Campaigns

Mobile Apps

Self Service Test & Dev

Batch Processing

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Your Cloud Team: Org Implications!

Create a cloud team with a mix of new and existing talent Evaluate existing processes, tools are only part of the story Focus on business drivers – agility, efficiency, new markets, opex

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A Cloud Itinerary!•  Lay out your cloud strategy

•  Understand your Business Value Tracks •  Develop your goals, what you want to accomplish •  Determine how you will evaluate success

•  Select applications and use cases based on ROI •  Start with the best, not the worst, technical fit •  Align to meaningful business impact •  Favor greenfield and cloud-friendly applications

•  Get started •  Stand up an application on a public cloud •  Run a POC private cloud •  Start using tools that will make scaling your cloud strategy easier