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We’ve all seen the trend everywhere around us: customers want self-service. It offers them the agility they need and gives businesses the ability to scale and lower their costs. With cloud deployments, enterprises can experience similar benefits through the use of a self-service portal where internal customers can provision their own resources while Central IT maintains control and visibility. This saves both time and money. In this webinar, learn how to empower your internal customers to provision the necessary cloud resources when they need them but also ensure that what get receive is well within IT approved guidelines. Beyond simple convenience, this methodology permits you to operationalize your AWS cloud usage to easily roll cloud into an overall IT strategy. Architects from Amazon Web Services (AWS) and RightScale, an Advanced Technology Partner, will provide an overview of the key business and technical considerations for operationalizing your AWS cloud usage. In the second half of the webinar, our technical experts will answer your questions. Priority will be given to pre-submitted questions. To help illustrate the effectiveness of this approach, our architects will walk you through real-world examples and the overall impact on their organizations. Key Topics: 1. Create an IT Vending machine with consistent and reproducible processes. 2. Enable your end users while maintaining visibility and control. 3. Use cost planning and forecasting to fine-tune and understand cloud spend. 4. Discover reporting and auditing tools to ensure compliance. 5. Avoid downtime through proven HA/DR architectures.
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Ask the Architect Opera.onalize your Enterprise AWS Usage through an IT Vending Machine
Brian Adler, Sr. Services Architect, RightScale Kyle Lichtenberg, Solu.ons Architect, AWS Ryan Geyer, Cloud Solu.ons Engineer, RightScale
Introduc.ons
Q&A • Michael Curry, Account Execu.ve, RightScale • Bryan Cox, Sales Development Representa.ve
Please use the “Ques,ons” window to ask ques,ons any ,me!
Brian Adler Senior Services Architect RightScale
Kyle Lichtenberg Solu.ons Architect AWS
Ryan Geyer Cloud Solu.ons Engineer RightScale
Agenda
• Opportuni.es in the Enterprise • The Cloud Challenge • Opera.onalizing your AWS Usage • Real World Examples • Demo • Q&A
Opportuni.es in the Enterprise
Why do Enterprises Choose AWS?
1. Pay For Infrastructure as you Need it, Not Up Front
On-Premises
$0 to get started
Pay as you go
2. Lower Total Cost of IT
Scale allows us to constantly reduce our costs
We are comfortable running a high volume, low margin business
We pass the savings along to our customers in the form of low prices
3. You Don’t Need to Guess Capacity
Self Hosting
Waste
Customer Dissatisfaction
Actual demand
Predicted Demand
Rigid Elastic
Actual demand
AWS
4. Increase Innova.on: Experiment Fast with Low Cost and Low Risk
On-Premises Experiment Infrequently Failure is expensive Less Innovation
Experiment Often Fail quickly at a low cost More Innovation
$ Millions Nearly $0
5. Get Rid of Undifferen.ated Heavy Li\ing
Data Centers Power Cooling Cabling Networking
Racks Servers Storage Labor
Buy and install new hardware Setup and configure new software build or upgrade data centers
We take care of it… So you don’t have to …
6. Go Global in Minutes
The Benefits Of Cloud Are Only Possible IN THE CLOUD
Pay as you Go Lower Overall Costs
Stop Guessing Capacity
Agility / Speed / Innovation
Avoid Undifferentiated Heavy Lifting
Go Global in Minutes
✔ ✔ ✔ ✔ ✔ ✔ “Private”
Cloud X X X X X X
4X More Reliable & 1/4 the Cost of On-Premises Infrastructure
In early 2012, AWS commissioned IDC to interview 11 organizations that deployed applications on AWS.
Architected for Enterprise Security Requirements
“The Amazon Virtual Private Cloud
[Amazon VPC] was a unique option that
offered an additional level of security and
an ability to integrate with other aspects
of our infrastructure.”
Dr. Michael Miller, Head of HPC for R&D
What are Customers Using the AWS Cloud For?
Lionsgate uses AWS To host SharePoint & SAP
Amazon VPC
Avoided data center build out
Saved $1M over 3 years
50% lower cost than hosting options
Samsung Improved their Product Experience with AWS
Saved $34 Million 85% savings versus traditional hosting
The Cloud Challenge
U@lity Compu@ng
What IT Management Sees
Chargeback/Billing Runbook/Process Automa@on
Applica@on Lifecycle Management Workload Management Configura@on Management Applica@on Streaming
Automa@on OS Provisioning Virtualiza@on
GRID/HPC/clusters
What End Users See
Cloud Challenges You Face
• Visibility
• Standardiza.on
• Self-‐Service
Visibility • Cloud agility
– For every cloud project you know about, there may be 3-‐5 others you don’t know about (Forrester)
• Not rebellion, but revenue & produc.vity – Security and compliance – Billing and chargeback
Business Unit 2
Business Unit 1 Marke.ng Site
QA Stage Prod Dev
SaaS Analy.cs Marke.ng Site
Chicago San Diego Tokyo Region n Region 1 Region z
Enterprise
Business Unit C
Business Unit B
Business Unit A
Retail plaeorm w/ PII and PCI
Standardiza.on • Cloud builds are everywhere
– Machine image & workload sprawl – Configura.on language smorgasbord – Almost limitless cloud deployment op.ons
• How can IT support this?
By 2016, more than 70% of large enterprises will choose a heterogeneous IT opera.ons management vendor (rather than an infrastructure vendor) for their cloud management plaeorm to unify cloud investments through a single manager-‐of-‐managers style of
management and control.
Donna Scoh, Gartner
Opera.onalizing your AWS Usage
Self-‐Service • IT can be the hero, agility with control • Provide standardized builds with opera.onal
excellence
• Legacy management approaches are not designed for cloud
Cloud Management Requirements
Simplified provisioning
Access controls &
chargeback
No Wait IT
Public, private & hybrid
Heterogeneous stacks
Scalable and automated
Highly available
Workload Liberation IT at Scale
Real World Examples
IM Demo Cloud From Presentation to Evaluation in Minutes
§ IBMer initiates the project – Nothing for the customer to provide – Nothing to slow the engagement
§ Create BigInsights Enterprise sandbox for
enablement engagement in minutes – No need for customers to get hardware – No need to install/patch OS, BigInsights software – No need to write Hadoop jobs – No need to find data sets
§ Also great for beta, product introductions, technology previews, etc.
§ Built on RightScale Platform!
No Wait IT at Quest Requirements: • Compliance and BAA • Self Service, API driven • Hybrid Cloud
Solution: • Built self-service HashBang UI on RightScale • Use multiple clouds to power Quest apps
No Wait IT at Lilly
Solu.on: • IT Vending Machine • Reduce provisioning time from 36,000 to 30
minutes • Measure costs in cents per hour for compute
and storage
Requirements: • Self-service access • Deploy on selected IT resource pools based
on job and group • Share best practices • Consumption metering
IT Vending Machine Demo
Upcoming “Ask the Architect” Events
Connect Your On-‐Premises Infrastructure to AWS
Depth of con
tent
Webinar
Digging Deep with Hybrid IT
AWS re:Invent
In Person
Online Recording
NYC 10/1
Connecting your Datacenter to AWS Designing and Implementing a Hybrid IT Strategy and Solution
@ AWS re:Invent Las Vegas, NV
11/12
Ques.ons?
Q&A
• I have setup a Microso\ windows based AMI with my so\ware environment and have EBS drives containing image I would like to automate the process of launching my AMI instance, ahaching EBS drives, star.ng my so\ware (runs for several hours) and then automa.cally download the results and kill the EC2 instance. I could develop this automa.on program in C++/C# or python. This will provide the basis of a service I can provide to remote customers. Which is the best language and library to use, where I can get example code and help troubleshoo.ng?
Q&A
• I am interested in implemen.ng VPC. What are the Best prac.ces and things to avoid?
Q&A
• Examples and/or best prac.ces of self-‐service deploy of mul.ple services at a given revision for applica.on development / tes.ng purposes. For example, I'm making a change to service A & B and want to regression test service C along with it, and have a separate, transient set of servers for those services just long enough to complete my development and tes.ng
Q&A
• We have an interest in empowering external customers, too, perhaps through their own account portal. Are their examples that show how such arrangements can be mone.zed?
Q&A
• My current hot buhon is data center extension for dev/test with no public facing elements. What are the security/cost tradeoffs between the various connec.vity op.ons?
Q&A
• When will we be able to copy custom AMI's from region to region?
Q&A
• Given the underlying storage system, does pupng database data and log files on separate EBS volumes have any value? That is, can one s.ll fail and the other not?
