1. Action planRIXOS +960 Krasnaya Polyana Sochi,
RussiaAttention! This presentation is supposed to have a speaker
for explaination.
2. Target audienceBusinessmen Business companies 40/60
Russian/International 30/70 Women/Man 35-50 ageRixos +960 Action
plan Dumchev.pro 2 3. Main goalDriving more online reservations
Speedy search Friendly look Easy bookingRixos +960 Action plan
Dumchev.pro 3 4. TasksSEOContentAdsWeb siteEvery season day
(SM)e-AdsMaps/apps/mobile or year (web site)Classic adsReferences
(3d party sites and aps)Event support (occ)Media discountsRixos
+960 Action plan Dumchev.pro 4 5. Rixos.comRussia ?Rixos +960
Action plan Dumchev.pro 5 6. Action Option 1: Branch web page
creation $ - pending Option 2: Own page creation (~ua) starting
from 10 000$ Rixos +960 Action plan Dumchev.pro 6 7. Page does not
existRixos +960 - VK, Fb, G+, Ins, Tw Rixos Hotels (en) - Wikipedia
Rixos Hotels (ru) - Wikipedia Rixos +960 Action plan Dumchev.pro 7
8. Action Social media support Strategy adoptation Crossposting
(+GorkyG) Everyday posting Black board for anoncements +1 man
employee 2 000$/month Rixos +960 Action plan Dumchev.pro 8 9. Rixos
+960 appRixos.com app is working Rixos +960 does not exist
WARINING! (small devices) Rixos +960 Action plan Dumchev.pro 9 10.
Action App adoptation (creation) Simultanious creation with the web
page/mobile vers. No permanent support needed (for option 1)$
pending Rixos +960 Action plan Dumchev.pro 10 11. Search for Rixos
Russia Google 1 http://tophotels.ru/main/hotel/al128445/Yandex 1
http://tophotels.ru/main/hotel/al128445/Bing 0 Yahoo - 0Rixos +960
Action plan Dumchev.pro 11 12. Action Search optimization Key words
generation Advertising Everyday content posting* Referances * for
option 2 web siteRixos +960 Action plan Dumchev.pro 12 13. Rixos
+960 on the mapMaps.yandex.ru No Maps.google.com No 2gis.ru - No
Rixos +960 Action plan Dumchev.pro 13 14. Action Creating Rixos map
accounts$ - free for basic account from 100$/month for premium
account Rixos +960 Action plan Dumchev.pro 14 15. 3d party
apps/sites booking.comozon.travelTripadvisor24.Agodanedoma.ruHotel
Tonighttrivago.ruHotels.com Expedia etc Rixos +960 Action plan
Dumchev.pro 15 16. Action Creating accounts Deleting accounts
(Foursquare) Supporting accounts Editing Crossposting$ - pending
Rixos +960 Action plan Dumchev.pro 16 17. Photo production 3D
browsing (for option 2) http://www.bnmi.ru/General looks LUX photo
with people Photo for every day (Fb)from 1 000$ Rixos +960 Action
plan Dumchev.pro 17 18. Video production Short movie 4 min 30 sec
ads Short videos for SM3 month production$ 56 000 (Helix advance)
Rixos +960 Action plan Dumchev.pro 18 19. e-Advertising Google
adWords Smowtion Youtube Yandex.direct Media discounts (~free)
about $3000/month each Rixos +960 Action plan Dumchev.pro 19 20.
Classic advertising LUX magazines Airplane magazines Rixos inside
promotions Email +loyalty program $ pendingRixos +960 Action plan
Dumchev.pro 20 21. Event marketing VIP presentations Degustations
VIP clubs Auctions Vernissage Sponsorship $ more research required
Rixos +960 Action plan Dumchev.pro 21 22. Timing Ski season
December 12 May 12DecemberPreparation month. Web sites, apps,
accounts, video and photo concept development.JanuaryCreation
month. Opening of the facilities. Photo/video
production.FebruaryBooking month. Hot Olympic booking for March!
All web services launched. Video is on air (idealy)! E-ads and ads
onair.MarchAfter Olympics ski month. Social media full support.
Next season preparation, business meetings in priority.MayEnd of
the ski season. Next season promotions. No snow photo and video
production for the summer season.AprilHiking and business
month.Rixos +960 Action plan Dumchev.pro 22 23. Budget summary
ActionStartupSupport/monthWeb site13 000generalapp10
000generalSMgeneralMaps1 000Video56 0001 000 (sp)Photo35 0001 000
(sp)ReferencespendingpendingiSupport2 000eAds30 000Classic Ads40
000Overall144 000105 000Startup 144 + 105x3 (Feb, March, May) = 459
000 Rixos +960 Action plan Dumchev.pro 23 24. The end You are
welcome to ask questions!http://dumchev.pro [email protected]
+7(912)977-95-57 This presentation was created by Andrey Dumchev.
Respect the copyright lawRixos +960 Action plan Dumchev.pro 24
