Rockefeller “Rock Talk Peer Review”

Urban Scarcity of water in India

Situation, complication and the key question…..

Urban water situation in India…2013 context

Source- The CERES Aqua Gauge report- Framework for 21st century water risk management

Complication in urban India….

• Agriculture accounts for 90% of freshwater withdrawals in S. Asia.

• Aquifer depletion in India has reduced water availability per capita by over half.

• Balance between human demand and availability is precarious- both in urban as well as rural India.

• Access to clean water is not always guaranteed when it should be a fundamental right.

• Urban population growth , either organic or through migration means that future prospects are not good , based on analysis of current situation.

• Demand and misuse are high in urban India.

India already faces severe water shortage and areas of

simmering conflict over water rights…these are

clear warning signs

What then is the Key question?

What can we do as citizens of urban India to avert water scarcity and avoid an impending crisis?

The proposed solution by team B

Citizens access to information…sources of information

Cost effective platforms for information dissemination

What do we achieve at the end of this phase?

• Urban citizens, especially the urban poor realize that while access to clean water maybe their fundamental right, BUT with rights come responsibilities.

• The urban poor realize that they are the most vulnerable while facing the water security crisis.

• The urban poor understand that when technology meets best practices meets changing attitudes, the water crisis can be averted and their access to water can be secured.

Being informed leads to awareness…

Awareness leads to open discussions and ideation…

What do we achieve at the end of this phase?

• Reinforcing urban citizens awareness about their fundamental right, as also their responsibilities.

• Ensure that the urban poor realize that while they may be vulnerable today, corrective actions, behavior, attitudes and embracing low cost solutions will avert the water security crisis.

• The urban poor create offline and online forums, where the topic of discussion is “water”, and generate community traction through crowd sourced buzz and relevant content.

• Create awareness within the community that water is not “free” and is in fact a commodity, just like oil, or grain, that has an economic value attached to it and should therefore be paid for.

With community awareness comes political enlightenment and buy in……

Water security is a major issue for

my urban constituents

Water security is an issue that needs to be

tackled immediately

I should get this issue sorted out

immediately with affirmative action

My ability to deliver on this issue will

reflect positively on my leadership

capability

What do we achieve at the end of this phase?

• Provide fillip to the community affirmative actions by achieving total buy in for the initiative within the political class and establishing this firmly as top priority on their political agenda .

• Ensure that the political class is able to articulate this agenda firmly with the bureaucracy and get the bureaucracy’s buy in as well.

• Ensure that the political class as well as the bureaucracy , both work hand in hand with the community to enhance access to information and thus create ever more awareness.

Specific project operational requirements

• Community mapping due diligence.

• Community data collection and management.

• Research and surveys.

• Creating compelling marketing programs.

• Community representatives and partners training.

• Running community awareness programs.

• Information dissemination.

• Social audits.

• Program/Project Impact assessments.

Community mapping due diligence…an example

Mapping the administration

Community mapping and landscaping results

Objective: Understand the area of operation Method: Secondary research

Population 3,29,66,238

Male Population 1,69,31,812

Female Population 1,60,34,426

Sex Ratio 947/1000

BPL Population 70%

ST Rural population 91%

Tribes 28%

SC 12%

Others 60%

No. of Districts 24

No. of Blocks 260

No. of Villages 32620

Literacy 67.63%

Male 78%

Female 56%

Go to state view

Dashboard view: From national to local

Understand low satisfaction index

Dashboard view: From national to local

Research and surveys

Depiction of data presentation and formats

Community awareness programs

Community level discussions with thought leaders, activists

and other stakeholders

Community BUZZ

Community information dissemination programs using ICT solutions

Compelling marketing using compelling content…..

Integrated solutions marketing approach

Urban community connect with the ASHA workers…reinforces the mass media initiatives….creating a multiplier effect in the “ water conservation” awareness campaigns

RADIOMOBILE

PRINT TV

Sustained Community engagement programs

Activating partners and community reps

Introduction

to the program Discussion

forums

Community representatives

share their experience

Social Audit processes

Project and program assessments

Thanks for your patience…..