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www.rousesocial.com
Why App Hop? Just Rouse
Aggregating the best of social media from celebrities in music, sports, TV
and movies into one application.
Why App Hop? Just Rouse
One Feed to Rule Them All!
Facebook “Likes” & Twitter
“follows” auto synch to the
fans MyRouse section
Pictures, links and hashtags
are clickable out to social
networks originated from
The wall feed contains posts only from the celebrities in music, sports and entertainment that the fan
chooses to follow. Users can comment directly to Rouse or to the social network the post originated from.
Individual Celebrity Pages
Each Celebrity’s Page is filled with content from that particular
artist/band/festival, professional athlete/team, TV/movie star and/or celebrity.
Play and buy music,
check-in and buy tickets to
events
Content can be sorted
by pictures, videos or
Tweets
Music & Artist Discovery
A new type of discovery where fans can now get an intimate/personal look into the artist
The Top 100 feature
gives fans quick
access to Artists’
pages
Artists not on Rouse can
easily submit their social
and be added to platform
Event Pages
The content is pulled into Event pages by fans’ hashtags, the event location and the social updates
from the artist, band, festival, team or other performing.
The Event section lists
events where fans can
check-in and/or buy tickets
Each Artist page features
upcoming events where
fans can check-in and buy
tickets
Other Products
ANALYTICS PLATFORM (Launching Q3)
• Fans and companies can view what’s
trending in entertainment across all of
the social networks
• Will be made available on
RouseSocial.com
WEB WIDGETS
• Can be used on any web site
• Provide engaging content for all audiences
(particularly youth).
• Can be customized by genre, league, size,
shape, colors and more.
Celebrities and Their Management
No Extra Work – They can continue to post to
their favorite social networks and Rouse pulls
the posts in.
Stronger Connection to Fans – By
centralizing all of their social media into ONE
location, fans won't miss any of their updates.
This creates a deeper, more loyal relationship
with fans.
Wider Reach – Celebrities will now be able to
connect with the millions of fans that are not
on all of the social networks that they post on,
ultimately broadening their fan base.
The Fans
One-stop-shop – Fans no longer have to “app hop” to
follow their favorites.
Verified Accounts - Rouse platform does the work for
them. Fans no longer have to search social networks
to try and find the “real” accounts for their favorites.
Available to those not on social networks - Fans
do not have to join every social network to follow their
favorites as Rouse pulls in those networks.
Quick access to the social networks - Fans can still
reply to posts through the social networks directly from
Rouse.
Specialized content - Users’ walls will not be
cluttered with a variety of content, like on other social
networks. On Rouse, there is only music content.
Discovery - Users can easily discover/follow new
celebrities that they would not have found on other
social networks.
Benefits for Everyone
Monetization
Advertising and Sponsorships
Affiliate Sales - music, event and merchandise sales
Marketing and Distribution
Influencer Promotion (LL Cool J and other celebrities)
• Influencers promote Rouse through their social networks and other
available outlets (shows, interviews, etc.)
Partnerships (In discussions with)
• Sports – NBA, NFL, NHL, MLS, PGA, other
• Music – Atlantic Records, Sony, Warner, Pledge Music, other
• Cross Vertical – Yahoo, CBS, Stack Magazine (current partner)
Technology
• Sharing - Users can share app activity and the app itself to friends
on Facebook and Twitter
• Alerts and Notifications – Users will be able to sign up for
notifications and alerts when their favorites are posting
Publicity Outreach
• Outreach to leading bloggers and other media outlets (Estabrook
Group, see next slide)
Event Sponsorship
• Attend events to spread the word to large targeted audiences
Email Newsletter
• Promoting the top posts across social media to keep current users
engaged and promote sharing of the application
Online and Mobile Advertising
• Google Adwords and other online and mobile CPC/CPA campaigns
Radio and TV
• TBD based on funding
IN THE NEWS
Rouse is working with Keith Estabrook and his leading Public
Relations and Brand Imaging firm, The Estabrook Group (EG)
• Current and past clients include: LeBron James, Tyson Chandler, Loul
Deng, MSN and Bing, State Farm, Primary Wave Management,
Yardbarker.com, Rocawear, recording artist Kelly Rowland and more.
• Before forming EG, Keith Estabrook served as SVP and Chief
Communications Executive for Sony Music, directing all worldwide
media relations for the company. Prior to Sony Music, Estabrook
served as VP of Corporate Communications for Hachette Filipacchi
Media. Estabrook was previously named one of Advertising Age’s
“Top 100 in Marketing.
CONTACT INFORMATION
Brett Cogan
Mobile: 516-754-0955
55 Lumber Road Suite #5
Roslyn, NY 11576
Statements in this presentation that are not historical facts are "forward-looking statements“. Recipients are cautioned that any such statements are not guarantees of future performance, and
that actual developments or results may vary materially from those in these forward-looking statements. Statements regarding future plans, objectives and payments are forward-looking
statements that involve various risks and uncertainties, including, but not limited to, risks and uncertainties specific to the industry, as well as risks and uncertainties relating to the broader
economy in general. Much of the information, analysis, plans and conclusions contained herein were assembled or derived by company management, and there can be no assurance that they
will prove accurate. No securities regulator or stock exchange has reviewed or accepted responsibility for the adequacy or accuracy of this material.
Why App Hop? Just Rouse
Thank You!
