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Open All HoursShane Cassells,Online Conversion Expert
Speed
250msec
1msec = 1/1000th of a second
~ Cassells’ Law
Every 2 years the amount of content we add to our website doubles, while our user’s patience with our website halves.“ ”
Sites Must EVOLVE
Web Marketing Team
Website Team + Marketing Team = Same Targets
Content
Focus on the User
Focus on the Conversion
Focus the User on the Conversion
Navigation
of Sales are lost because users cannot find what they
are looking for on a site
Source: Kiss-Metrics
INTUITIVE
Navigation Search
Conversion
23%of users abandon a cart when they are required to Register
✗Source: Forrester, April 2008
Testing
www.whichMVT.com
Mobile Momentum
of mobile owners in the
UK have a
Smartphone
51%
DEMOGRAPHICS
ABC1
51% more likely to purchase from retailers
85% increased engagement
40% would visit a competitor’s site instead because of a disappointing mobile experience
boost performance:
keep customers:
Personal
Mobile Best Practices
learn, listen & iterategood mobile sites are user-centric, meaning they’re built with input from your audience.
be thumb friendlydesign your site so that even large hands can interact with it easily.
design for visibilityensure that your content can be read
at arm’s length.
make it localinclude functionality that helps people find you and get to you.
use mobile/tablet site redirectsgive users a choice to go back to the desktop site, but make it easy to return to the mobile site.
keep it quickhelp mobile users - design your site to load quickly and make copy easy to scan.
make it seamlessbring as much of the functionality of your desktop site to mobile as you can.
simplify navigationclear navigation, hierarchy and vertical scrolling aid access to information.
make it accessibleideally, your mobile site should work across all mobile devices and all handset orientations.
make it easy to convertfocus on information that will aid conversion.
@sc_tweets
gplus.to/shanecassells
Thank You!
