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Schawk prototypes we help you sell

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We create packaging prototypes and comps that help sell new ideas and reinforce brands.

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Page 1: Schawk prototypes we help you sell

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we HeLP you SeLLPRoToTyPeS

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Page 2: Schawk prototypes we help you sell

Our services range from providing comps for “live” local market tests in-store, to production comps used to sell in new products at retail, to hero comps suitable for media exposure and PR opportunities.

We offer an exceptional range of structures, finishes and techniques, giving you full opportunity to meet demands and efficiently test for the best results. Whether it’s a new substrate, a unique look and feel, demanding color management, a smaller package, on-the-fly personalization or new in-store testing, Schawk Prototypes can help you create compelling and consistent brand experiences at home, on the go, at the store and on the shelf.

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ScHawk PRoToTyPeS cReaTeS Packaging PRoToTyPeS and comPS THaT HeLP SeLL new ideaS and ReinfoRce bRandS.

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ouR comPReHenSive SeRviceS HeLP Packaging TeamS make infoRmed, confidenT deciSionS during the new product development testing phase; when implementing new design concepts; reducing packaging; testing new substrates and colors; and selling in new products to retailer buyers. We also help brand owners consolidate all the package comping needs throughout their organization to achieve time and cost savings and brand consistency.

And if you require a more integrated solution⎯– strategic, creative or other executional services – we can leverage the unique expertise and skills of Schawk’s other businesses to provide a more comprehensive brand point management solution.

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SeRviceSconcePTuaL Packaging PRoToTyPeSUsed to evaluate new design concepts and line extensions, new substrates, structures, color behavior and focus group research.

PRoducTion comPSUsed to sell in new packaging concepts, substrates and sustainable packaging ideas internally to gain funding. Also used for in-market testing; accommodates dry food transfer filling; package is functional, scannable and retail-ready. Packaging closely reflects what will appear on shelf; package may be personalized on-the-fly.

HeRo Packaging comPS Used for final package photography for advertising and promotion, media/PR exposure and celebrity endorsements. Color-accurate, substrate-critical. Approved mechanical art files are modified to remove “visual noise” from the design.

dRy food fiLLing (HaccP-aPPRoved)When the decision process requires filled packaging – such as proposed changes to size and/or weight, Schawk Prototypes can do precise dry-food filling to exacting standards, such as HACCP and GMP.

vaRiabLe-daTa PRinTingSchawk Prototypes offers a wide range of variable-data printing capabilities, instrumental in retail sales presentations, special events marketing and channel-specific retail efforts.

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we offeR you comPReHenSive fLexibiLiTy in maTeRiaLS and PRoceSS wHen iT comeS To STRucTuReS, SubSTRaTeS, finiSHeS and TecHniqueS, ScHawk PRoToTyPeS offeRS a wide Range of cHoiceS.

STRucTuReS• tubes, bags, wraps, pouches, trays and cartons• Aluminum and steel cans• Pet and glass• Blister cards and displays• Props, models and oversized heroes • Virtually all rigid and flexible packaging

SubSTRaTeS • Most substrates• Full shrink-wrap packaging• Can wraps and carriers• Client-provided substrates

finiSHeS• Rub-downs and transfers• Color transfers• Assembly and finishing services• Laminating, wrapping and shrink-wrapping• Gloss, satin and matte laminations • Heat-sealing and crimping• Aqueous, UV and varnishes• Foil stamping and embossing• Custom finishing

TecHniqueS• Direct-to-stock printing• Digital printing for one or thousands of comps• SLA (stereolithography) rapid prototyping, casting and CNC milling

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becauSe ScHawk PRoToTyPeS iS PaRT of ScHawk, inc., we Have ReSouRceS, beST PRacTiceS, TecHnoLogieS, PRoceSSeS, knowLedge and caPabiLiTieS THaT aRe mucH moRe comPReHenSive THan THoSe offeRed by SmaLLeR, LocaL comP HouSeS.

benefiTS:• High volume capacity• Fast turnaround• efficient 100% digital process• Color management expertise• total workflow management• Faster response to consumer trends• Highly cost-efficient “first look” testing• Validation of focus group findings• Invaluable real-world consumer insights• Consolidation of comping needs for multiple benefits• Already calibrated premedia files from Schawk

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ScHawk PRoToTyPeS and bRand PoinT managemenT: ouR advanTage. the strength of Schawk’s services is that they reflect the principles of brand point management. Brand point management is the integration of processes across the lifecycle of a brand – from strategy and creative through execution and print management – to drive agility, quality and consistency in the materials that win consumers’ hearts. Schawk Prototypes is part of this integration. the world’s most successful brands turn to us for spot-on comps that clarify vision, promote sell-in and are ready for the camera. And when we collaborate upstream and downstream with other Schawk competencies – the benefits of compelling and consistent brand experiences are unequalled at home, on the go, at the store and on the shelf. this is brand point management.

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Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about Schawk, visit http://www.schawk.com.

Visit www.brandsquare.com, powered by Schawk, to participate in a one-of-a-kind, exclusive online marketing community. Registration is fast, free and easy. As a registered member, you’ll have access to news and trends from leading blogs, magazines and webcasts. You will also be able to ask questions and join threaded discussions on hot topics. All this and more at www.brandsquare.com. Follow Brandsquare on Twitter at http://twitter.com/brandsquare.

© 2010 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk, Inc. All other trademarks are the properties of their respective owners.

WANt tO kNOW MORe?for unmatched opportunity and services in comping and package prototyping, Schawk Prototypes delivers.

tALk tO US.barbara glass at 203.327.7600email us.